Posted by Scott Bywater in copywriting Sep 1st, 2014 | No Comments »

If you’re like many people I’ve spoken to, when you sit down to
write a sales letter…

You’re not sure what to do.

You know just how much it can improve your business.

You know a simple sales letter could make you thousands, tens of
thousands, even hundreds of thousands of dollars.

Yet you don’t know what to write.

You don’t know how to grab the attention of your target market.

You don’t know how to write a call to action without coming across
as sleazy or whatever.

Then you think…

I’ll hire a copywriter.

But maybe you don’t have the budget for that.

So you do nothing.

Well, let me simplify the whole process for you.

Writing a sales letter is nothing more than a conversation.

So instead of getting all confused, try this…

Imagine yourself at a bar…

You’re sitting next to your prospect having a chat.

You sell these incredible sports shoes that make you run faster
than Usain Bolt or whatever.

So you say…

Have you heard about the amazing sports shoes that make you
run faster than the fastest person in the world, Usain Bolt.

Your prospect says: That’s nonsense. I don’t believe you.

You say: No, it’s true. According to XYZ study from a prestigious
University… they’ve found it to be true.

Your prospect says: So how does it work?

You say: It’s a special technology developed by NASA which literally
shoots propulsion into your shoes at the touch of a button.

Your prospect says: Who’s using it?

You list a whole heap of names.

Your prospect says: How do I get my hands on these shoes?

You say: There are only 1000 created and there is a crate landing in
Sydney tomorrow. Would you like me to reserve a pair for you?

Now obviously, that is a ridiculous example designed to give you
a bit of a laugh, but you get the idea…

When you write a sales letter, imagine a conversation.

It makes it way easier.

Posted by Scott Bywater in general Aug 31st, 2014 | No Comments »

Quick question I got the other day: why do I want to get good at writing
sales letters? I’ll just hire a professional…

Yeah, maybe.

But good copywriters might charge you anywhere from $2,000.00 – $15,000.00
to write a sales letter…

Which isn’t exactly in everyone’s budget.

But if you can learn to do it yourself by watching how I do it…

You can write lots of sales letters for yourself.

It only costs you your time.

So let’s say you run a simple business, like a shoe store.

You could send a sales letter out to your existing customers, inviting them into
a closed door sale for customers only.

You could send a sales letter out about your sports shoes.

You could send a sales letter out for your dress shoes.

You could send a sales letter out to your lost customers, inviting them back in.

You could create a sales letter that joint venture partners could send out recommending your shoes.

I could go on and on.

Same with an accountant.

You could send a sales letter out asking for referrals.

You could send a sales letter out selling a superannuation service.

You could send a sales letter out promoting a free seminar to get more business.

You could send a sales letter out to get back past customers.

You could send a sales letter out to attract BIG customers.

Most business owners could profit from creating and sending out a dozen sales letters or more… for different purposes.

And each of these sales letters could put thousands of dollars in your pocket.

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