Posted by Scott Bywater in marketing Sep 23rd, 2017 | No Comments »

Want to know what’s more important than blood pressure, cholesterol
levels, smoking, body weight, or level of exercise… when it comes to living
longer and being healthier?

Researchers at Yale followed 660 people, aged 50 and older and found…

THOSE WITH A POSITIVE ATTITUDE LIVED MORE THAN 7 YEARS LONGER
THAN THE NEGATIVE ONES

And don’t get hostile and angry with life.

Why?

Well, according to a study of 255 medical students at the Medical College
of Georgia who were followed for 25 years – those who were the most
hostile had a…

FIVE TIMES GREATER INCIDENCE OF CORONARY HEART DISEASE

Anyway, what’s all this got to do with growing your business?

Simple.

You can’t grow your business if you’re dead.

What’s more, everything I said above is backed by credible sources.

And far more powerful than just saying “chin up, get yourself a positive
attitude…”

Do the same with all the copy, content and messages you write – and you’ll
be miles ahead of your competition.

Posted by Scott Bywater in marketing Sep 21st, 2017 | No Comments »

I was on the phone the other day with a client who was pondering what
marketing really is…

I said…

“Ha ha, most marketers don’t know what marketing is”

I mean think about it, it covers so many things…

CRM
Sales
Lead Scoring
Google Adwords
Facebook Ads
Conversion Rate Optimisation
Copywriting
Customer Service
Lead Generation
Email Marketing
Direct Mail
Telemarketing
Retargeting

I could go on and on.

But when I really think about it…

I think marketing is TRUST.

Trust and awareness.

Every single thing we do as marketers is about educating our clients in some
way so they trust us, enough to buy from us.

A Facebook ad might give us awareness, but then we have emails to follow them
up to get them to buy.

We might win the business once, but then not follow up effectively and lose the
business for the second time.

So #1, our customers need to know who we are.

We can’t be hiding.

But #2, they must trust us.

And that is done by delivery, by education, by sharing stories and case studies – all
of the above.

So the question to ask yourself this week is:

What am I doing to build awareness?

What am I doing to build trust?

Work on both of those areas, and you’re heading in the right direction 😊

Posted by Scott Bywater in marketing Sep 20th, 2017 | No Comments »

Want to know something about how Facebook started, and what gave them traction?

Well, early on their team worked out if a Facebook user generated 7 friends in 10 days,
they were far more likely to stick with the program.

As a result, they made this a core focus.

How about you? What’s yours?

If I look at mine, I quickly worked out early in the piece larger clients were more valuable
and I’d be crazy not to focus on them.

I also worked out, when I ran a subscription newsletter business, that if someone stayed
past 3 months, they were far more valuable.

How about you?

Maybe you run a painting business, and you’ve worked out clients in certain suburbs are
far more likely to spend twice as much – and you should advertise there.

Or perhaps you run an online education business and you’ve worked out if a student logs
in twice within the first week, they tend to stick around.

Whatever business you run, there’s an AHA moment in there somewhere.

Find out what it is, and like Facebook, leverage it.

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