There’s a lot of talk out there these days about
I’m not sure who made it popular…
Whether it was Gary Veynerchuk or somebody
Else (note: Gary sleeps about 6-7 hours a week
so he’s not in the “don’t sleep” club like some
But it seems to be everywhere online.
I even saw this post the other day about working
16 hours a day, 7 days a week…
Which quite frankly, is stupid because the brain
Doesn’t work that way.
Anyway, I wanted to share my experience in this
When I first started my business I operated like
As a grinder.
7 days a week.
BUT I was going nowhere.
And my girlfriend – who is now my wife – said
you have to take Sunday’s off, or else…
Anyway, I did.
And guess what happened?
I made more money.
Then years later, I had a child…
Which means I worked less…
And guess what happened?
I earned more.
I’ve also had the opportunity to work with
plenty of seven figure business owners…
And while none of them are doing the 4
hour work week…
They don’t seem to work any harder than
other people I know… who were earning less.
In fact, some of them don’t work that hard
But do you know what they all do?
They THINK HARD.
Anyway, that’s my 2c worth about “the
If you want to understand why internet marketing is getting tougher,
here’s an interesting way to look at it.
Imagine a little town of 1000 people that’s never seen light, other than
Now imagine one person starts offering lightbulbs to this group of
He’s flooded with business, right?
But then, within a few months, others see that this guy is getting rich.
And because they want to raise their status and wealth, they decide
to have a crack at selling lightbulbs.
Before you know it, there’s 70 guys in the community selling lightbulbs,
but only 930 potential buyers.
That means, whereas in the beginning there were 999 buyers for every
Now there’s less than 13.
And because everything seems to break out into an 80/20 split, the reality
is 14 of those guys and gals are going to be getting about 80% of the business…
Which means you’ve got 56 sellers trying to sell their lightbulbs to 800 people.
Or about 14 potential customers each…
Instead of the 999 customers the first guy had.
Of course, those in the 20% are slightly better off…
There’s 14 of them who are getting about 800 customers.
About 57 customers each.
And then there’s the 20% of the 20%… or about 3 people who
are generating 64% of the business…
Or about 213 customers each.
The trick is:
Either make sure you’re in the 4%.
Or find a new category you can dominate.
I often hear people say… “I don’t have time to read.” Well, here’s a quote directly out of Grant Cardone’s book, 10x… “The most successful CEO’s are reported to read an average of 60 books and attend more than six conferences per year – whereas the average American worker reads and average of less than one book and makes 319 times less income. Although the media often discuss the disparity between the rich and the poor, they frequently fail to cover the amount of time and energy the wealthy have committed to reading, studying, and educating themselves.” Enough said. Your library will predict your income. Take the time to expand it.