Posted by Scott Bywater in Business Development, Coaching, marketing Oct 16th, 2018 | No Comments »

The Tortoise And The Hare Moral

The other day one of my coaches said to me:

“You know what your problem is Scott, you think too fast.”

Then he followed up with:

“And if you think that’s a good thing, it’s not.”

It got me thinking about the whole hare and the tortoise concept.

The hare is always in a rush. He’s anxious. He’s searching for today’s
breadcrumbs.

But metaphorically, the tortoise is very different.

He’s planting oak seeds.

I’ve realised that for most of my business life I’ve been the hare.

Until I met my friend Nik Thakorlal. And then Terry Ogburn, I was really
more of a freelancer.

In the past 6 months I’ve started running a business, and they are
very, very, very different things.

And that to really build a business, you need to be the hare.

And you need to methodically do the important / not urgent tasks today
to avoid the important / urgent tasks tomorrow.

How about you?

How could you benefit from embracing the tortoise?

Posted by Scott Bywater in Business Development, Productivity, Strategy, Time Management Sep 24th, 2018 | No Comments »

How to Be More Productive: The Chunking Technique

One of the things I’ve found is that whenever I switch gears to do something…

It takes time and energy to actually get into something and get focused on a
particular task.

So with that in mind, I’ve been using the “chunking method” lately.

First, when creating videos for LInkedin
(follow me at https://www.linkedin.com/in/scottbywatercopywriter/)

I used to shoot them individually on the day and it was time consuming to get
the room set, the lighting right think about what I was going to write, etc.

Now we chunk them. We get a whole heap of them done all at once, and we
can knock out 10 in an hour.

I also use it when copywriting.

There are three phases, research, writing and editing.

I won’t do the research and the writing at the same time.

I definitely won’t write and edit at the same time.

So I’ll chunk those tasks individually.

Likewise, with projects…

If I’ve got two projects which are going to take four hours each, if I can and there
are no competing priorities, I’ll do them individually while I’m in that particular
Headspace.

How about you? What’s your best productivity hack?

 

 

Posted by Scott Bywater in Business Development, marketing, Sales, Strategy Sep 15th, 2018 | No Comments »

Hunting elephants, clients who can be worth a six figure sum… what’s the best way to do it?

Well, there’s this book called “They Ask, You Answer” by Marcus Sheridan…

And in that book, what they discovered was even though the average closing rate in that industry was 10%…

If they had read or absorbed at least 30 or more pieces of content…

It jumped up to 80%.

This is how you build leveraged trust.

For instance, I spoke with a new inquiry the other day and he told me he’d been on my list for about seven years and read 90% of my emails.

So by the time we spoke, we had real trust developed.

And that’s the sort of persistence and follow through you need to have when you’re hunting elephants.

You also want to get very, very clear on your list.

Who do you want to be targeting?

It might be a hundred people, it might be 200 people, it might be more.

Then ask yourself…

“What does this person need to believe in order to buy from me?”

Then seek to instill those beliefs via email, via direct mail, via social media.

Win the trust of the elephant.

Prove you are the best one to solve his problem.

And you won’t need to hunt him down.

He’ll walk over to you and cuddle you with his trunk.

Need help achieving this?

(follow me at https://www.linkedin.com/in/scottbywatercopywriter/)

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