Almost every time I have played the ‘long game’, I have won.
Almost every time I have played the ‘short game’, I have lost.
Very few, if any exceptions.
Finally discovered this just before I hit 40.
So what is the long game, and what is the short game?
Here’s my definition:
The long game is studying every day.
The short game is working hard at projects without scale.
The long game is spending time with your kids.
The short game is focusing purely on work to make a dollar today.
The long game is paying for your colleagues lunch.
The short game is scrimping and saving.
The long game is regular exercise.
The short game is eating what tastes good.
The long game is building systems into your business.
The short game is going ‘ad hoc’
The long game is to always be marketing, daily
The short game is to just focus on getting the urgent work done
The long game is meditation
The short game is watching TV
The long game is writing a book
The short game is scrolling through your social media feed
The long game is focusing on “what can I give?” in a relationship
The short game is focusing on “what can I get?” (and also ridding
yourself of any takers)
The long game is taking downtime to look after your mental health
The short game is working through it, and slamming your adrenals
The long game is holding your temper and being assertive
The short game is losing your temper, and burning bridges
I could go on and on, but I think you get my point.
Oh, and just one more thing.
The long game is putting together a marketing plan that gets you
Leads and clients week in and week out.
One of the guys in my office does triathlons, so he’s up there with all the latest fitness technology.
Last year I was chatting with him, and he’s telling me about this thing called HRV, or heart rate variation.
Anyway, I decided to look into it.
I bought the strap to monitor my heart.
I downloaded this app called Sweetbeat HRV from the App store.
And I’ve been checking it every morning.
Now in a nutshell, higher HRV is good, it means you’re feeling more vital and healthy.
There’s more to it than that obviously, but I’m not a sports scientist and there are plenty of articles you can read about it online.
Anyway, when I start doing it, he says…
Try taking a cold shower in the morning after measuring it…
Then measure it again.
So I did.
And my HRV jumps up almost every time.
For instance, this morning it jumped from 52 to 67 after having a shower. Yesterday it jumped from 49 to 54 after the shower. And on Tuesday it jumped from 66 to 74.
What does all of this have to do with your business?
#1. You are the machine driving your business, so it may be worth tracking and checking your HRV yourself… as what measures tends to improve.
#2. When you measure what you do and can see improvements, you’re far more likely to repeat the exercise over and over again.
So with this in mind…
What can you start measuring in your business today?
Maybe the amount of leads you generate each week?
The potential clients in your pipeline?
The amount of time you invest in marketing?
Why not create a HRV for your business which you measure regularly?
I have a client who sells high ticket items.
I’m not talking $5,000… I’m referring to $30,000 to hundreds of thousands of dollars.
This is great when sales are generated.
But the danger is, you can’t get slack.
You need to be CONSTANTLY aware of your pipeline.
Because it’s very difficult to make a phone call today, and generate a sale tomorrow.
VERY unlikely to happen.
It does happen sometimes, like when we sent a direct marketing letter I wrote out to schools and the timing was perfect… and
the sale occured within 7 days.
However normally there’s a much longer sales cycle.
And that’s why my focus is always…
What are you doing to build the funnel?
And how many people are in there who you’re expecting to convert in 1 week, 2 weeks, 3 weeks, 4 weeks, 8 weeks?
Because a percentage of those people will almost always pop out at the end of the funnel.
So my question to you, if you offer a higher end product…
Do you know how many people, right now, are in your funnel?
Do you know how to get more of the right types of clients into your funnel?
Do you know how to nurture those people, so more of them come out at the other end of your funnel?