Recently I asked one of my clients what his biggest marketing
And he said it was overwhelm.
There were too many potential things you could do as a
marketer, the market was so splintered, it was almost
impossible to know what to do.
He was confused to the point of being frozen.
Anyway, I am very good at strategy and cutting through
to the bone of what’s required…
So I decided to offer him a different service.
I created a marketing strategy plan for him, and prioritised
the steps so he knew exactly what to do first, second
In a way, I helped him put the giant 21st century marketing
Since then, I’ve done this for several other clients and it’s
quickly becoming one of my most in demand services.
I don’t do many of them though. It’s time consuming. It’s
complex. And it requires a lot of “deep work” thinking.
The message here is: listen to your customers, and you might
just find a way of coming up with your own new product or
I stumbled across this packaging when I was out at the shops recently,
for a fitness tracker…
I really like the headline here, “track what you’re made of, not just your steps.”
It’s the whole focus on here’s the benefit we offer and it’s better than our
For instance, a good naturopath could say “fix the core of your health problems,
not just the symptoms.”
A digital marketer could say, “We guarantee an ROI, not just likes and clicks.”