Some people think their businesses are boring. They read my stuff and say…

“Well, that may work for you Bywater”

Your business is different. You’re in advertising. You can be creative, but my business is boring. I’m a…

Painter
Mechanic
Accountant
Chicken Shop
Electrician
Insert Your Excuse Here

“I’m different. None of this stuff will work for me”

But truth be told, when you know how to bring your business to life through your marketing…

NO BUSINESS is BORING

For instance, I received this email the other day (my response to follow)…

—
Hi Scott, I have been a Professional Painter for 25 yrs.

I`m a Painter & Decorator that was taught in  Sydney`s Eastern Suburbs and do very high quality work being clean & tidy. I want to work consistently for myself instead of  on & off helping others when I don`t have work.

I want to target the affluent areas that would want this service.

I will like to know what is the most effective way to get leads that I could go and give them a free quote?

You probably have helped a painter in the past to get more painting jobs so you would know strategies that work.
I have letterbox dropped about 2000 business cards 7 that didn’t get a good response. Only 2 calls & 1 job so that does not work well. Obviously business card needs rewriting. Maybe a flyer that has the right message?

Let me know your thoughts.
—

There’s two important points here: firstly, if you drop 2,000 business ards and receive 1 job… you’re probably profitable. Cost to distribute 2,000 flyers = about $400, and the job is probably going to be worth more than $400 (since affluent areas are being targeted, which is a great idea), plus you may have an ongoing client.

But of course, the response could be improved – significantly.

The problem is, most people don’t know what to do. They don’t have the “creativity triggers” that make turning a “boring” industry like painting into something really exciting… so that your customers can’t help but be rattled out of their boring day and say…

“I’ve got to sit up and listen to this guy”

And once they do that…

KABOOM

Your phone is going to go ring, ring, ring…

Even though your “uncreative” competitor is whingeing about the bad economy.

Don’t let him in on it though.

When you talk to your competitor, just nod your head and agree with him that the economy is bad, it’s tough out there, etc.

He’ll work out what’s happening soon enough… when he sees you going on holidays to Fiji, taking trips to Europe, sending your kids to a private school, getting a brand new BMW & moving into a bigger house in a nicer area.

But by that time you’ll be so far ahead of the game it’ll be impossible for him to catch up.

So how do you do this?

How do you make your ads go KABOOM, KAPOW & send “zings” through your customers blood vessels that make it almost impossible for them to ignore?

It’s simple.

You use the 39 “trigger words” on page 13 of this month’s More Time at the Beach newsletter. You’ll need to be quick though – there’s just 4 left in the warehouse and I’m going to show you “real time”, how to take these words and virtually force your brain to generate million dollar advertising ideas.

I’ll show you real time, how I used these words to generate 9 different “advertising left hooks” in just 15 minutes so you can see exactly how to do it for your business… and I’ll show you how to turn these “hooks” into an ad with a real example. Just swipe these concepts, apply them to your business and rather than having to advertise like this…

JOHN’S PLUMBERS
BEEN IN BUSINESS 25 YEARS
NO JOB TOO BIG OR TOO SMALL
CALL 0000 0000

… you can start advertising in a way that makes customers jump over 20 foot walls to reach you because they as the only option.

Ok, enough rambling Bywater (& boy don’t I love to ramble)… how do I get the goods?

It’s simple.

Just click here

When you do, you’ll not only get all of these secrets, and $371 in bonuses, you’ll also be treated to an entire smorgasbord of other tasty little goodies delivered to your mailbox, including…

• The magical “ice-berg” concept that makes your customers VALUE you (and be willing to pay you more, instead of seeing you as just like your competitors. Pages 1 & 2)
• Got mums as clients? Use the 20 point checklist & sample copy on page 4 to instantly build rapport and win them over (remember, mums make up to 91% of the buying decisions in a family)
• Get writers block? Not sure what to write? On page 5, you’ll get the exact email which makes writing copy with laser like accuracy as easy as falling off a log
• Don’t focus on your product when you write ad… focus on THIS. Here’s 8 questions that’ll really get your customers over the line. Page 6.
• Get more sales by making your customers frustrated, angry and agitated (it goes against conventional “happy man” wisdom, but it works like a treat. Page 5)
• A simple way to write a powerful story that sells. Just think of these two words and watch the magic that flows from your keyboard

PLUS: Over 17 samples of template ads, emails and copy snippets to show exactly how these concepts work (so you can apply them to your business right away).

AND: a special CD I recorded yesterday called “Little Bets, Big Profits” that walks you through exactly what you need to do to crush your competition by learning and growing 12 times as fast… how to make sure you get the most important things done… a s12-step process to becoming a marketing genius.. why most business plans are stupid… which prospects to focus the majority of your attention on (they are 70x more valuable) and much, much more.

But who knows how long these last 4 “customer magnet packs” will last for – if you want your copy, don’t delay, not even for a second… whack on your running shoes and sprint like Usain Bolt right on over to http://www.moretimeatthebeach.com/bronze

Kids learn early that the key to influencing their parents is to know what buttons to press.

For instance, when my son wants to stay up for an extra 5 minutes, he’ll cuddle in close.

At other times, he’ll get upset… or say certain things… because subconsciously he knows it gives him the best odds of getting what he wants.

Watching other children, I’ve found it’s pretty much a universal thing.

But many of us lose this ability as we get older.

Or we do it haphazardly, not really know what we’re doing… just thrashing around like a crazy fish on the end of a line, hoping for the best.

But what if you could be strategic about it?

What if you knew the 7 buying triggers which make people buy… and could press those buttons to ethically generate more sales.

So rather than just meeting with clients and following your designated spiel, or sending out an email because that’s what you feel like doing today…

You strategically mastermind the ENTIRE process to tap into each of your customers 7 buying triggers.

BOOM.

Truth is, everything we do in business should be scripted.

You can’t sell “off-the-cuff” effectively.

You need a system…

A system for getting attention, capturing leads, building relationships, handling inquiries, etc.

But don’t just develop a system.

Develop a system that taps into these 7 buying triggers and you’ll get an overwhelming advantage over your competition. And in this month’s edition of the More Time at the Beach Newsletter, I show you exactly what those buying triggers are, as well as real examples of how to ethically incorporate them into your email campaign & automatically…

TRIGGER MORE SALES

Don’t you think that would help boost your bottom line?

Click here to get it for $1 along with $371 in bonuses

And that’s just the tip of the iceberg – here’s what else is inside the “goody bag”…

• The magical “ice-berg” concept that makes your customers VALUE you (and be willing to pay you more, instead of seeing you as just like your competitors. Pages 1 & 2)
• Got mums as clients? Use the 20 point checklist & sample copy on page 4 to instantly build rapport and win them over (remember, mums make up to 91% of the buying decisions in a family)
• Get writers block? Not sure what to write? On page 5, you’ll get the exact email which makes writing copy with laser like accuracy as easy as falling off a log
• Don’t focus on your product when you write ad… focus on THIS. Here’s 8 questions that’ll really get your customers over the line. Page 6.
• Get more sales by making your customers frustrated, angry and agitated (it goes against conventional “happy man” wisdom, but it works like a treat. Page 5)
• 39 trigger words that will virtually force you to be more creative. How to use them to come up with so many original ad concepts your competitors will think you’re a genius. Page 13
• A simple way to write a powerful story that sells. Just think of these two words and watch the magic that flows from your keyboard

PLUS: Over 17 samples of template ads, emails and copy snippets to show exactly how these concepts work (so you can apply them to your business right away).

AND: a special CD I recorded yesterday called “Little Bets, Big Profits” that walks you through exactly what you need to do to crush your competition by learning and growing 12 times as fast… how to make sure you get the most important things done… a s12-step process to becoming a marketing genius.. why most business plans are stupid… which prospects to focus the majority of your attention on (they are 70x more valuable) and much, much more.

However there’s only 9 newsletters remaining in the warehouse, so if you want your copy then jump on your horse and waddle your way over to http://www.moretimeatthebeach.com/bronze

Most of the time while I’m in the car, I’m listening to marketing information. I figure if I drive for 20 minutes a day, that’s 100 minutes a week, 5000 minutes a year… the equivalent of 2 FULL weeks’ worth of education in my downtime.

But last night I thought I’d mix it up and switched on the radio, only to hear the story about how the power firm, AGL got fined for something to do with their door-to-door tactics.

I’m not sure exactly what happened… but they got hit with a nasty $1.55 million fine.

And they’re not the only one – in September last year Neighbourhood Energy and Australian Green Credits were also ordered to pay $1 million for their door-to-door sales conduct.

What’s the message in all of this?

It’s simple.

Stay away from old-style sales approaches.

They make your customers angry…

& are far more likely to leave you in hot water.

Plus, they’re highly inefficient.

I can remember taking a job with a roofing company years ago.

I was going to set up a call centre for a new product and needed to do a couple of weeks in the thick of things to understand the process.

I walked out after 3 days.

Why?

Coz the system was stoopid.

Not only were you not allowed to talk, because the managers looked over your shoulder like Hitler…

You had to call 20 people to find one person who EVEN qualified, let alone be able to close the sale with them.

So they had 20 people in this call centre and each one was getting in touch with one person who qualified per hour, while annoying lots of others.

Instead, they could have attracted the right leads… and had 2 people doing the job of 20, saving a fortune in wages in the process.

There is a better way to promote your business:

First, identify your target market.

Next, find out what they want.

And finally, offer them EXACTLY what they want in your marketing in a way that’s virtually impossible to refuse.

Customers will call you because they WANT to.

You’ll be an invited guest, instead of an annoying pest.

And you’ve got “words on paper or a screen” to do all the heavy lifting for you.

The good news: On page 4 of the May edition of my More Time at the Beach newsletter, I give you the exact word for word script for finding out what your customers want in precise detail…

And on page 5, I show you a REAL SAMPLE of how to turn the feedback you receive into an irresistible ad they’ll find almost impossible to ignore.

Click here to get it for $1 along with $371 in bonuses

And it doesn’t stop there. Here’s what else is inside the candy bar…

• The magical “ice-berg” concept that makes your customers VALUE you (and be willing to pay you more, instead of seeing you as just like your competitors. Pages 1 & 2)
• Got mums as clients? Use the 20 point checklist & sample copy on page 4 to instantly build rapport and win them over (remember, mums make up to 91% of the buying decisions in a family)
• Get writers block? Not sure what to write? On page 5, you’ll get the exact email which makes writing copy with laser-like accuracy as easy as falling off a log
• Don’t focus on your product when you write an ad… focus on THIS. Here’s 8 questions that’ll really get your customers over the line. Page 6.
• Get more sales by making your customers frustrated, angry and agitated (it goes against conventional “happy man” wisdom, but it works like a treat. Page 5)
• 39 trigger words that will virtually force you to be more creative. How to use them to come up with so many original ad concepts your competitors will think you’re a genius. Page 13
• A simple way to write a powerful story that sells. Just think of these two words and watch the magic that flows from your keyboard

PLUS: Over 17 samples of template ads, emails and copy snippets to show exactly how these concepts work (so you can apply them to your business right away).

AND: a special CD I recorded yesterday called “Little Bets, Big Profits” that walks you through exactly what you need to do to crush your competition by learning and growing 12 times as fast… how to make sure you get the most important things done… a 12-step process to becoming a marketing genius.. why most business plans are stupid… which prospects to focus the majority of your attention on (they are 70x more valuable) and much, much more.

However you’re going to need to move decisively, because this newsletter will be mailed out today or tomorrow. Here’s the link to hop along to now if you don’t want to miss out:

http://www.moretimeatthebeach.com/bronze