Use these 13 advertising detective super questions before writing copy and your ads and sales letters will virtually write themselves…
Discover the 3 most important elements to creating killer ads that make the phone ring, offline or online. Plus, how much writing should go into an advertisement…
I’ve been thinking a lot lately about unique ability. And recently I saw a quote from Einstein
photo credit to https://www.flickr.com/photos/wengs/303009640
I’ll share with you in a moment.
But first, I want to explain what I’ve been going through…
Rather than comparing myself to others – I’ve been thinking what I should be doing is looking at what my unique ability is, what I can be the best in the world at.
For instance, I look at my wife.
She’s got a wonderful ability to read social situations and know exactly what to do, and has helped me get out of more than one spot of bother.
But there are other things such as doing accounts or admin, which tend to kill her spirit.
How about you?
What makes you come alive?
What kills your spirit?
And what are you just so naturally good at, people say WOW.
There is something.
We’ve just got to dig deep enough.
Einstein once said:
“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid”
For instance, I’m really bad at handywork.
I’m ok socially, but not great.
I can be vague.
And if I looked at these skills, I’d think I was really quite stupid.
But put me in a room with a group of business owners, and I can give breakthrough million dollar ideas out like candy.
I’ve got an idea of what my genius is.
We all do.
But I’m really looking inside right now and asking myself:
“What can I be the best in the world at?”
Coz as Seth Godin says in his book, “The Dip”, you should quit the things you’re not good at, or can’t be the best in the world at…
And focus on that one thing which you can.
Coz think about it, everyone wants to work for the best.
And if you can be in the top 1%, you’ll get rewarded handsomely.
That’s just the way life works.
Of course, you’ve got to be able to get customers too.
Without that, you’re toast.
This program will help with that.