Posted by Scott Bywater in Psychology Oct 1st, 2014 | No Comments »

When you get started out in business, you have a vision.

You see big things.

You see a very clear path.

And while the vision is important, inevitably things go wrong.

Not everything sails along the way you wanted it to.

And you go through “the struggle.”

You lose a client.

You lose an employee.
A competitor enters the market and chops your unique advantage.

I’ve certainly been through my fair share of obstacles over the
past decade and a half.

From struggling to get the business off the ground, and convince
people to buy when I had no credibility.

To moving to a more product based model.

To getting burnt by staff and suppliers.

It’s all a part of doing business.

And recently, I’ve been reading a brilliant book called “The Hard
Thing About Hard Things” by Ben Horowitz, where he talks about
the struggle. Here’s what he says…


“Life is struggle.” Karl Marx

The Struggle is when you wonder why you started the company in
the first place.

The struggle is when people ask you why you don’t quit and you don’t
know the answer.

The struggle is when your employees think you are lying and you think
they may be right.

The struggle is when food loses its taste.

The struggle is when you don’t believe you should be CEO of your own company.

The struggle is when you know you are in over your head and you know that you cannot be replaced. The struggle is when everybody thinks you are an idiot, but nobody will fire you. The struggle is where self-doubt becomes self hatred.

The struggle is when you are having a conversation with someone and you can’t hear a word that they are saying because all you can hear is the Struggle.

The struggle is when you want the pain to stop. The struggle is unhappiness.

The struggle is when you go on vacation to feel better and you feel worse.

The struggle is when you are surrounded by people and you are all alone. The struggle has no mercy.

The struggle is the land of broken promises and crushed dreams. The struggle is a cold sweat. The struggle is where your guts boil so much that you feel like you are going to spit blood.

The struggle is not failure, but it causes failure. Especially if you are weak. Always if you are weak.

Most people are not strong enough.

Every great entrepreneur from Steve Jobs to Mark Zuckerberg went through the struggle and struggle they did, so you are not alone. But that does not mean that you will make it. You may not make it. That is why it is the struggle.

The struggle is where greatness comes from.

I urge you, if you’re going through “the struggle” right now… don’t give up.

Accept that obstacles are a part of your journey.

And that if you want to live the way most people can’t live, you must do what most people won’t do and embrace the struggle of the entrepreneurial journey.

Posted by Scott Bywater in copywriting, Shortcut Marketing Tips Oct 1st, 2014 | No Comments »

I shared these secrets about persuasive writing with a group of three year olds, but they apply to any business who’s writing ads or sales letters…

Posted by Scott Bywater in marketing, Shortcut Marketing Tips Sep 30th, 2014 | No Comments »

A quick fireside chat about how to build momentum with your marketing, and the link between building a fire and building a business…

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