If you feel like you’re being commoditised and people are starting to shop you
on price, look for the gap in the market.
Think about it: if you’re the world’s best heart surgeons, people don’t question
Because there are few of you, and lots of people who need your service.
But let’s say you’re not a heart surgeon, you’re a web designer.
How do you find the gap?
Look for the bleeding neck…
What is it that is painful for your best customers, that nobody else is addressing?
How can you zig when everyone else is zagging?
How can you offer something of enormous value that very few others can offer?
Take time to really ponder this.
Write it down.
This is how you stand out in a crowded marketplace. People will always pay a
premium to solve a big problem.