Posted by Scott Bywater in marketing Jul 14th, 2016 | No Comments »

Be Specific 3d words on a dart board to target precise directions and defined goals or objectives for a job, project or task

If you want to get better results from your headlines, one of the best things you can do is to give it some specificity.
For example, let’s say you’re a web designer trying to get customers.
You might have a headline that says…
7 ways to get more customers from your web site
How could we make this more specific?
Here’s a few brainstorming ideas…
3 ways to get more customers from your web site
The single best technique for getting more customers from your web site
This ONE strategy helped NAME get an extra $32,764 from his web site in 21 days
The single best way to get qualified clients for a NICHE web site
Always, before letting your headline go live, ask the question…
How can I make this more specific?

Posted by Scott Bywater in marketing Jul 12th, 2016 | No Comments »

Golden Icon Quality isolated on white background. Vector illustration.

If you want to get noticed, one of the best things you can do to cut through is make a prediction.
It’s how sales pieces such as “the Death of America” have done so well.
But before making a prediction, there’s one thing you’ve got to do:
Credentialise yourself.
Explain why what you say is believable.
Here’s a little snippet of copy that does this nicely…

Time after time, NAME was right.
He was right about…
He was right about…
He was right about…
He was right about…
He was right about…

See how that little snippet of copy, if your past predictions have been successful… makes you hard to ignore?
And you don’t only have to use this for predictions.
You could use this as a service provider as well.
Perhaps a little sidebar under your photo with the words…
Time after time, NAME delivers on what he says…
He delivered to COMPANY where he RESULTS
He delivered to COMPANY where he RESULTS
He delivered to COMPANY where he RESULTS
I think you get my point 😉

Posted by Scott Bywater in marketing Jul 9th, 2016 | No Comments »

Riga Latvia- March 17 2016: Snapchat application on android cell smartphone. Snapchat is a mobile messaging application used to share photos videos text and drawings.

One of the great things about Snapchat is – via the platform itself – posts only stay up for 24 hours.

With this in mind, let’s say you’re a retailer and you want to boost your snapchat following.

How could you do it?

Simple.

Send an email out along the lines of this…


SUBJECT: 24 Hour Snapchat special on T-Shirts

Hi NAME,

I’ve got a super-short special happening this week only.

T-shirts have been slashed from $50 to just $15 to clear out our summer stock.

[insert samples]

But there is a catch…

To get them, you’ll need a special code.
And I’ve just posted that code on snapchat.

But it will only be available for the next 24 hours.

Here’s my snapchat link:

INSERT LINK

Once you download it, simply watch my story… write down the code… and then bring it into the store to take advantage of this
remarkable offer.

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