Posted by Scott Bywater in marketing, Time Management Dec 8th, 2014 | No Comments »

You’ve probably noticed I’ve been writing a little less lately.

And there’s a good reason for that…

Instead of writing…

I’ve been thinking.

Thinking deeply.

About what it takes to go to the next level.

And I’ve been feeling like a bit of a fraud talking teaching
marketing, as the be all and end all…

Even though I haven’t been able to crack things from the 6-figure
to the 7-figure level.

So I’ve been reflecting (it’s part of my mid-life crisis, my wife tells me ;-).

In fact, last week I did a 4-man intensive with Perry Marshall.

It was a fairly deep experience for me.

And gave me a lot of perspective.

One of the most powerful little sound-bites I picked up was that
marketing is only part of the picture…

A sales letter can help…

In fact, it can make you a stack of cash…

But it goes deeper than that.

It’s about head trash, it’s about giving yourself time, it’s about
expressing your true gifts, it’s about positioning.

Anyway, I did daily emails for years.

I’m not planning to necessarily do that going forward.

For things to change, you have to change.

And that’s what I’m starting to do.

Not by doing more – by doing less…

BUT BETTER

Posted by Scott Bywater in copywriting, Shortcut Marketing Tips Dec 1st, 2014 | No Comments »

There’s a big difference in how you should write web copy depending on where your traffic originates from. This video explains why…

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