Posted by Scott Bywater in Business Development, general Feb 27th, 2009 | No Comments »

Are you having problems with your business strategy? Don’t know where your business is heading? Do you feel like your business is like a house of cards that a weak wind could easily knock down?

Well, if you do, then you came to the right page.

But before we get to bad business strategy, let me ask you this…

Did you know there’s a guy called Bryan Berg from the USA who constructed a free-standing house of cards that measured 7.86m tall? It’s true.

It was completed on 15th October, 2007 as part of the State Fair of Texas, in Dallas, Texas, USA. What an achievement. Not only did he do something which most people would have considered impossible…  but he landed himself in the Guinness Book of World Records too.

But a word of warning. I wouldn’t be following his example and applying it to your business. Far too many people do that. They build businesses which… just like a pack of cards… will fall down right around them with the slightest hint of a breeze.

How do they do this?

Business Strategy that can Turn Businesses into Houses of Cards

For many business owners, their business strategy is…

They rely on one or a handful of customers for the vast majority of their business. That customer leaves and their house falls down. They rely on one method of generating leads. A telephone directory they have used for years. Google Adwords. Telemarketing. But this kind of business strategy is also a bad one.

Truth is, it doesn’t matter what it is… it can all come crumbling down around you if you’re faced with a change in telemarketing laws, a Google slap, or a change in market conditions making one mode of advertising less efficient. One gust of wind and their house falls down.

Some people may have excellent business strategy, but they get lazy in the good times. They generate leads and don’t have a proper multi-step follow up sequence, so tens… even hundreds of thousands of dollars slip through their fingers every year. They don’t train the people who answer their incoming calls to close the sale over the phone.

More money goes missing.

They don’t follow up their existing customers, who end up going elsewhere. The truth is most customers leave because they don’t feel cared about, not because of a bad product or service.

More money down the drain.

They don’t test and measure their advertising, which means their ads may be doing just 20%, 30% or 50% of their true potential.

It’s starting to add up isn’t it?

And that’s why you should look at the recession that’s staring us in the face as a GOOD THING. That’s right. Because it forces you to tidy up your game… look at your weaknesses… create a better business strategy… plug up the leaks so and catch the hidden profits which have been sliding past your nose for years.

If you’re truly serious about changing the way you look at today’s economy and making more money in the recession than you did in the boom, there’s two things you’ll want to do:

  1. Make the decision to test, measure and fix any advertising you are doing now by going here
  2. Make the decision to have not just one… not two… but at least six different methods of getting new customers for your business. Everything you need to know can be found here And while you’re at it, print this quote out from Walt Disney and stick it on your wall: “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you”

All for now,

Scott Bywater

Posted by Scott Bywater in general Feb 27th, 2009 | No Comments »

When I was in my late teens to twenty years old, I got involved in a cult. It’s true.

Looking back, it’s hard to believe I fell for all their nonsense. But I did. I ate it up hook, line and sinker and ended up handing over thousands of dollars to someone who was disguised as a ‘spiritual leader’… but was really just a powerful communicator with a lot of certainty… who didn’t have my interests at heart.

I’m not going to go into what the cult was all about… or who they were… right now. I think that’s better left in the past. But I am going to tell you what I learnt…

Never trust a guru
Never hand your power over to anyone else
Trust your gut feeling above everything else
The person with the most certainty rules the system
People can be easily influenced by a powerful leader

Some powerful lessons to get at a young age. I went through a period where I slept only 12 hours in 7 days. I paid for counseling to be criticized and told everything I thought I knew was wrong. Needless to say it was a horrible experience which taught me a lot.

But I never thought it was a cult. And neither did anybody else who was in the group. Interestingly enough, there were some very intelligent people involved who were high up in their chosen professions.

It was only just after my 21st birthday when I came down with chicken pox and went home to my mothers to recover that I received a call from a friend (who was much more involved than I was) telling me “Scott, it’s a cult.”

At first, I thought she was crazy. But then I listened at first, I thought she was crazy. But then I listened and came to the same conclusion. We had all been slowly brainwashed… like a frog who sits in cold water while it is slowly heated up… and eventually boils to death because he can’t notice the subtle changes.

What was even more interesting is that after that, I told other people in this group about my experience.  Needless to say, I never heard from them again. These were friends I had known for a couple of years. Friends I invited to my 21st Birthday party. Friends no longer. I have often reflected about my experience with that cult.

Essentially, everyone involved in a cult believes in a particular set of belief systems. But isn’t that really an exaggerated example of what happens to us all.

We fall for the belief system that there’s not enough money. We fall for the belief system business is hard. We fall for the belief it’s difficult to get new customers. We fall for the belief life is tough. We fall for the belief system that it’s difficult for us to create wealth. We believe it’s impossible to create a successful and prosperous business fast. We think it might be possible for others, but not for us.

We are all “programmed” from an early age into thinking a certain way based on our upbringing. And there comes a time in our life when we need to “deprogram” ourselves from all the junk and start to believe it’s possible because the truth is our beliefs really do create our reality.

I know this from my own experience. That’s one of the main reasons why the rich get richer. That’s one of the main reasons why the poor get poorer.

But obviously, you can’t change your beliefs… sit on your butt… and expect to get wealthy overnight. You’ve got to work at it. You’ve got to hustle. You’ve got to “see it before you believe it” and then work to create the life of your dreams.

And when you have those little successes, it changes your beliefs which make it easier and easier to go to the next level whereby your beliefs shift again.

But it’s not just about hard work. It’s about having the right tools too. And you’ll find a great toolbox that will help you out right here

All for now,
Scott Bywater

Posted by Scott Bywater in general Feb 27th, 2009 | No Comments »

How many business strategies do you currently have? If you only have one or two, have you ever thought that they strategies many not be enough? What if both business strategies don’t work? What will you do?

Let me tell you a short story…

Ever since I was a kid, I was a bit of a sports nut. I was into cricket, tennis, soccer and even made the Teal Cup Squad for the Northern Territory Football team before moving to Coffs Harbour when I was about 15 years old.

Anyway, one of the things I have discovered is most of the great coaches walk into the game with more than one plan in their head. They have a plan to go by if their team gets off to a flying start. and a different plan if their team starts getting hammered early on in the game and it’s looking like a disaster.

They have already thought about every obstacle to their potential success: what will they do if a key player is injured during the game? How will they handle it if one of the opposition teams top players starts firing on all cylinders? But while conventional “positive thinking” tells us we should just keep staying positive no matter what, in reality the best approach is putting the positive power of negative preparation to work.

Preparing Your Business Strategies

1. Starting out the year, we need to consider how we will handle things if we achieve our objectives early and get off to a flying start? How will we capitalize on this? How will we leverage our momentum to take advantage on everything? On the other hand, what will we do if things start out slowly? What’s your back up plan? What’s your second back up plan? And your third? For instance, if you are hedging on a particular marketing campaign getting you a bundle of new clients. what will you do if it doesn’t? My More Customers Made Easy program – http://www.morecustomersmadeeasy.com covers this in detail including back up business strategies like: And there’s two areas where we need to apply this sort of thinking in business:

-The web site lead generation strategy
-The fake cheque letter
-The joint venture program
-The special report program
-The “convert more customers program”
-The “get more referrals” program.

To name a few. In a nutshell, by using negative preparation, even if one thing doesn’t work, you’ve got plenty of proven back up business strategies to put in place to ensure you don’t end up getting crushed like so many other businesses.

2. Secondly, when you are selling in print, you need to take negative preparation into account. For instance, whenever I create a newspaper or magazine ad, direct mail piece, internet copy or a brochure, I write down all the reasons I can think of which would hold someone back from responding to my offer.

By identifying the “negatives” I can hit them between the eyes in the copy and cover every single objection which might hold somebody back. I go through an advanced ways of doing this in my Cashflow Advertising Manual and the results you get from following this process will prove to you this approach is one of the most powerful selling strategies there is.

Apply the power of negative preparation, create back up business strategies based on these, and you’ll get far greater results than you ever thought possible, despite the economic uncertainty. And make sure you send me a note and tell me about the success you have as a result. Success is a matter of how fast you apply your business strategies and start enjoying the results.

Make it happen – despite the obstacles in your path 😉

All for now,
Scott Bywater

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