Posted by Scott Bywater in general Sep 30th, 2009 | No Comments »

“Someone is sitting in the shade today because someone
planted a tree a long time ago.”

I love that quote.

Because it shows what a big difference small actions taken today can make in both our own future and the future of our loved ones and the entire human race.

Let’s dissect this for a moment and see how we can use this in our daily business lives.

A tree comes from a seed.

A seed creates a tree.

A tree is big.

A seed is tiny.

Does that mean tiny action steps which are nurtured over time can make a huge difference?

Does that mean you don’t need to start with something big (a lot of money, a lot of influence) in order to create something big).

I think so.

So what can you do today which could create a tree for yourself
and your loved ones tomorrow?

You could start collecting the names and numbers of your customers. And keeping in touch with them (watering them) month in and month out until that seed turns into an acorn.

You could run a classified ad. Or place an ad in your local paper. Or send a fax stream. Or run a google adwords campaign. Or try facebook marketing. Or get started in the social media space such as facebook or twitter.

Sure – some seeds you plant may get washed away and turn into
nothing.

But if you nurture them… if you give them proper care… if you invest the time into them… some of them are going to turn into big acorns which might just feed you and your family forever.

And think about it – if you knew that you needed to plant 5, 10
even 20 seeds in order to create one acorn which would give you
fruit forever, wouldn’t you do it?

I certainly would.

Of course, you need to know how to plant them. How to tend to the
soil. How to nurture their growth.

And it’s no different to turning an advertising or marketing “seed”
into a “tree.”

You need to know what seeds to plant and how to nurture them to
maximise your results.

That’s why I created http://www.morecustomersmadeeasy.com with over a dozen seeds you can start planting and nurturing step-by-step over the next 12 months.

Why not start planting those seeds now so that 3 months from now… 6 months from now… 12 months from now… and years down the track… you and your loved ones can be benefitting from the shade of your foresight?

Posted by Scott Bywater in general Sep 29th, 2009 | No Comments »

I was reading one of Dan Kennedy’s newsletters the other day when they were talking about Gene Simmons talk at one of their past conferences.

And he asked the attendees, “who here runs a small business?”

Of course, a good percentage of people put up their hand.

And he went on to say that nobody in business should ever refer to themselves as a small business owner.

Because at the end of the day when you say “I am a small business owner” you are effectively limiting yourself and putting yourself into that hole.

Instead continually see your business as in transit from small business to big business.

After all, every business including Dell, HP, Microsoft and the like all
started out as a small business.

But they had a deep enough vision to see themselves as a big business and take the necessary action steps to get there.

And you and I need to do the same.

So next time someone asks you if you run a small business, say “I am moving towards running a big business.”

Or I am moving towards running a million dollar business. Or whatever your deepest goal actually is.

Please don’t underestimate the power of this kind of thinking.

Because the bottom line is…

If you see yourself as a $50,000 per year person, you’ll remain one.
If you see yourself as a $100,000 per year person, that’s where you’ll stay.
If you see yourself as a $300,000 per year person, you won’t go anywhere else.
If you see yourself as a seven figure person, that’s where you’ll end up.

So lift your vision. Stop seeing yourself as a small business.

And move towards the life you’ve always imagined.

I can remember once when I doubled my income. I was about 22 years old at the time and felt like I was a fraud.

I couldn’t believe they were paying me so much. I thought to myself “when am I going to be found out?”

Why did I feel this way?

Because at that time I couldn’t see myself as worthy of that.

Of course, now that’s all history and I see myself worth far, far more.

It hasn’t happened overnight.

But it has happened as a result of two things:

a. continually seeing myself as worth far more than my initial frame of
reference.

b. getting the knowledge and understanding of what it takes to get more customers – such as what you’ll learn at http://www.morecustomersmadeeasy.com

Posted by Scott Bywater in general Sep 28th, 2009 | No Comments »

I’ve never had a natural ability to put together things.

Woodwork… metalwork and those sort of classes were not
things I thrived at during school.

So putting together my three year old’s new scooter was
not the most enjoyable task.

But I got it done.

Anyway, I was at my mother in laws place trying to do it
when I had to get some tools to undo one of my mistakes….
and was driving back home in a tizzy when I heard an interview
with Glenn McGrath.

Now for those of you who have never heard of Glenn McGrath,
just google him.

He’s recently retired but probably one of the best fast bowlers
the Australian cricket team ever had.

Anyway, there’s a few things I learnt from Glenn over those
few minutes that I listened to his interview about what
made him great.

1. He said he never regretted anything about a game other than
when he failed to back himself.

And we should be the same in business. If you get a hunch, follow
it.

Back yourself.

Have the courage of your convictions and go for it.

2. He used to imagine the perfect game and would go back “ball
by ball” after a days play and look at what he could have
improved.

And we should be imagining the perfect day in business and then
going back after the day and look at what could have been improved…
enhanced… how we could have handled things differently.

Isn’t that a great way of staying focused on what you want and
also learning from your mistakes on a daily basis?

3. And most importantly, he was process oriented, not results
oriented.

And he said that while the newspapers always focused on the results,
he just focused on the process.

And he knew that if he continued to bowl the right balls and take
the right steps he would get the desired results.

Makes sense, right?

So today… think about the things you can control.

And then focus on doing them.

You cannot control how many sales you generate this week.

You can control whether you…

Send the email
Make the phone call
Send out the letter
Run a new marketing campaign

etc. etc.

And you can make a commitment to control what marketing activities
you implement this year.

There’s well over a dozen all laid out for you step-by-step at
http://www.morecustomersmadeeasy.com

Remember, you can’t control the results. But you can control the
process.

And the best way to control the process is via knowledge and action.

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