Posted by Scott Bywater in general Mar 31st, 2010 | No Comments »
Most people think the value lies in the thing…the new gadget the book the newsletter the course
That if they simply build a better mousetrap, they’ll find overnight wealth.
But it’s simply not true.

After all, if that was the case every inventor of  a brilliant new product would walk into overnight  riches.

So what is it that really has value?

It’s the marketing.

I’m talking about the advertisement you place.

The sales letter you write.

The structure of the seminar.

Your public relations pieces.

Your email sequence.

But here’s where the problem lies: Most people think it’s all about the product.
I know from experience it’s not. I’ve seen great productsand services flop and average products and services thrive  all because they either had good marketing or theydidn’t.

And while having a good, solid product is critical if that’s all you focus on you end up with hours of  time and energy invested into something which never sees the light of day.

Think about all of the winning infomercial products.

The ab busters… the cooking gadgets… etc.

Do you think anyone would buy them if they didn’t have an aweseme marketing program behind them?

Of course not. They would end up in a store where people would walk right past them.

Remember this: your ability to sell is the most valuable asset your business can have.
And I don’t care if you’re a mechanic… an internet marketer… a software developer or whatever.
Nor does it matter who you are selling to. Or whetheryou are offering a product or service.
The value of all other assets is only determined by your skill in selling them.

So focus on mastering the art of selling.

Focus on developing the systems which make your product walk off the page, so you can get results like these:  http://www.scottbywater.com/ proof

The good news is you can start mastering this important skill today by heading on over to http://www.copywritingthatsells.com.au/ cashflow

Remember, your wealth will be based more than anything on understanding how to sell whatever your ‘thing’ is, not  on how good your ‘thing is.

Posted by Scott Bywater in general Mar 30th, 2010 | No Comments »
I was flicking through the newspaper on the weekend when I came across an article about Alan Jones.

The article covered a number of things, but there were a couple of things which stood out.

1. He always tries to empty his head so he is ready for the next, not the previous.

And I think that’s an important point for us as business people and entrepreneurs. Forget about the past, focus on the
future.

Of course, we need to learn from our mistakes. But it’s all too easy to end up stuck in the past… thinking of the mistakes you have made… the money you lost… the things which went wrong… etc.

But where you focus your attention is where you will get results. So the only place to focus really is on what you want.

And we need to empty our minds from all of the other B.S.

Anyway, here’s the second point he made which I thought was quite powerful.
It’s about sport…
2. “It teaches you that you can’t argue with the scoreboard. It teaches you that you can’t always win, that you’ve got to learn how to lose. You learn to play by the rules, respect the other fellow and learn how to accept adversity and disappointment.”

Now doesn’t business do the same thing.

The scoreboard is how much you are making: That means no excuses, because the only thing that counts at the end of the day is the scoreboard. It doesn’t matter if you just lost that sale, if you should be doing better,  the scoreboard tells the final story.

Just like in soccer, if you miss the goals by even a cm, it’s no goal vs. a big goal. And the scoreboard doesn’t argue.

And that’s why we always need to be improving ourselves.

What’s more, we can’t always win in business, can we?

Sometimes we implement a marketing campaign and it totally flops. Sometimes we have multiple losers and that’s okay.

You can’t always win. But you can always keep playing… going back for more and more to put it over the line.

And you’ve got to learn how to lose: I think the answer in the business world is to accept your losses, learn from them and move onto the next.

Adversity and disappointment comes with the territory.

In fact, business can be compared to one big ball game.

But the problem is most people don’t know the rules to the single most important element to success: getting customers.

They try to cold call instead of attracting new customers via magnetic methods such as those you’ll find at http://www.morecustomersmadeeasy.com

And they try to write pretty ads (or worse still, ads with their company name on top) instead of mastering the art of creating ads that sell such as those you’ll find at http://www.copywritingthatsells.com.au/cashflow

Remember, the greatest athletes know all the tricks.

The best soccer players… rugby league players…Australian Rules players and teams have advanced plays which give them an unfair advantage over the  average team or player.

Everyone knows the basics. But the key to being a true master is to take the mastery of your craft to another level.

Posted by Scott Bywater in general Mar 29th, 2010 | No Comments »
I was watching an interview with Goldie Hawn last night when she started talking about a book she had wrote callled…

“A lotus grows in the mud”

… then she went on to explain the reason she gave this book the title.

Apparently, the lotus tree, which grows one of the most beautiful and revered flowers in the world… can only grow in the mud.

Interesting, huh.

Especially when you consider that mud is considered to be dirty, yucky, mucky, etc. by most people.

… but that’s exactly how the lotus tree grows.

And isn’t that true of us as well.

I recently saw a quote by Oswald Chambers which read… “If you are going through a time of discouragement, there is a time of great personal growth ahead.”

And, let’s face it…

We have all been through muddy times.

I know I have.

Starting up my first business was about as muddy as you could get.

I got abused by my staff… threatened… had to work terribly long hours… and eventually got locked out of the business… only to  have to beg my mother for money to reopen it… and then sell it for  a mere pittance a few months later.

Muddy, right?

You bet.

But did I grow from it? Yes.

Did it help create the beautiful flower of a business which can support my family today and allow me to do what I love?
Yes.

Would I be as good a business person today without that experience?
Probably not.

So if you are going through a “muddy time” right now or have in the past,  keep in mind that this muddy time means you are about to grow… and it will help you create a beautiful flower of success in the future.

Of course, this will only happen if you keep pushing. I am sure the lotus plant doesn’t say:

“Oh shucks, I’m stuck in this mud. I am just going to bury my head in the mud and hope for the best.”

No way.

My bet is the lotus plant keeps pushing on regardless.

And so should you.

Keep thinking positive. Keep focusing on your goals.

And focus on what’s important.

Now, I can’t think of anything more important to your business than attracting a heap of new customers- http://www.morecustomersmadeeasy.com

Or learning how to write ads which actually make the phone ring – http://www.copywritingthatsells.com.au/cashflow

At the end of the day, there are three things you need to push through the mud in your life… A positive, forward thinking mindset

Action

And the knowledge to put the odds on your side.

Only you can give yourself the first two. The good news is you can complete the “three legged stool” by upgrading your knowledge right now.

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