Posted by Scott Bywater in general Jun 30th, 2010 | No Comments »

Interesting article in today’s Daily Telegraph saying that one in four adults purchased a ticket in last night’s $50 million OzLotto Draw.

And there’s something we can all learn from this:

Run more competitions in your business. Obviously, you cannot afford to give away $50 million in prizes…

But you could give out company lottery tickets to your staff who do good things and then spin the wheel once a month to win prizes (I implemented this in one of the first companies I worked in and it worked like a charm)

Or give tickets to people who refer business to you and have a draw once a month.

Or give shoppers who spend more than a certain amount with you a ticket to go in the draw for a prize.

I think you get my point.

Even the guys running the online product launches are doing it these days by offering prizes for their affiliates.

Anyway, I thought I would try this out and see how it worked.

So anyone who subscribes to…

http://www.morecustomersmadeeasy.com

… between now and 5pm on Friday will go in the draw to win a complimentary copy of http://www.copywritingthatsells.com.au/cashflow
valued at $287.

At the beginning of next week, I’ll throw all of the names into a hat and pick out a winner.

So if you’ve been sitting on the fence about http://www.morecustomersmadeeasy.com

… there’s no better time to get your hands on it than now.

That’s it for today 😉

Scott Bywater

Posted by Scott Bywater in general Jun 29th, 2010 | No Comments »

Last night, after watching “Mad Men” with my wife (finally, we have found some shows which we both love as I am not too fond of Will and Grace and Sex and the City reruns, but hey that’s a story for another day) we were sitting on the couch chatting about the fact so many people give up just before they strike gold.

And I got to reflecting as to why.

The more I thought… the clearer it became that this is the #1 reason why most people aren’t rich.

After all, I remember my own journey.

From the failed hairdressing salon.

To starting my business on credit.

To struggling week after week to pay the bills.

You put in so much damn effort…

to get very little return on your investment.

It’s a struggle in the beginning.

And it can be easy to just throw in the towel.

After all, you don’t have marketing systems in place. You don’t have existing customers. You don’t have the relationships.

And this makes everything harder.

I can remember when I had cash flow problem after cash flow problem lying in my office on the couch and thinking to myself:

BRING IT ON

That’s right.

I decided that I was no longer going to live in fear. I was no longer going to be scared of something going wrong. And I was going to face things headfirst knowing that none of this could kill me and it could only make me stronger.

After all, if you look at nature, many good things come out of adversity.

Consider the oyster.

It’s sitting there minding its own business until one day it finds a grain of sand inside its shell with jagged edges which give it nothing but pain.

At this stage, it has four choices:

choice #1: wallow in self pity

choice #2: try to live in an environment of wishful thinking. “I wish that grain would go away and just leave me alone.”

choice #3: have the noble attitude that it can endure such terrible character and this will build character.

While choice #3 is better than choice #1 & #2 the oyster does none of these things.

Instead, the oyster carefully and patiently deposits upon the grain of sand a milky substance which ultimately becomes a pearl – creating a thing
of beauty wrapped around trouble.

Take a moment and ask yourself:

Can you do the same?

Can you create something beautiful out of the adversity you are going through right now?

Can you use it as your springboard… as your teacher?

And remember this…

The person who stops digging for gold when he is just metres away from the goldmine…

GETS NOTHING.

The person who goes that “little bit extra” gets everything.

So whatever you do…

Don’t give up.

Change direction yes.

After all, doing the wrong thing over and over isn’t going to get you anywhere either.

I see people doing this all the time on the internet.

They are doing everything wrong, but expecting to get a positive results.

You need to have the ground rules with whatever you are doing.

That’s why I created http://www.scottbywater.com/internetsecrets

… because if you are doing things against the laws of the way things work, you are not going to succeed.

And if you keep learning, keep growing and take heed to the words of Winston Churchill

“Never, never, never give up”

… you will eventually strike your personal gold mine.

Posted by Scott Bywater in general Jun 28th, 2010 | No Comments »

Is it cold today or what?

I woke up to do my meditation and morning rituals only to find that even the heater couldn’t keep me warm.

Brrrr…

My hands are stiff as I write this and I think I’ll go out and buy a pair of gloves before I get started at work tomorrow (or at least find the ones I lost).

Now business can feel cold sometimes too, can’t it?

Especially when you are dealing with cash-flow or staffing problems.

But there’s one thing which almost always makes it warm: deciding to take the right road in your business and focus on the right areas.

You have two options in business. You can see everything as equal. You can take the road of viewing accounts, management, marketing, etc as equal.

Or you can take another road, which every successful business owner I know who seems to have a magic touch for being able to generate income at will follows.

It isn’t seeing yourself as the managing director.
It isn’t seeing yourself as the accounts expert.
It isn’t even seeing yourself as the salesman.

It’s deciding to make your number one outcome to be the CMO…

Or Chief Marketing Officer.

That’s right.

They place a high value on marketing and doing what needs to be done to keep the cash-register ringing.

Not every business owner does.

And I think there are a lot of big, dumb companies out there where they see marketing as just another function in the business.

But that’s crazy.

Marketing turns everything.

Why?

Because nothing happens until somebody sells something.

And without marketing, the accounts… the manufacturing… the administration… all of these accounts mean nothing.

And when you master the art of marketing, all of your problems disappear.

Think about it. Think of every problem you have right now in your business…

Could it not be solved if you had more dollars flowing through the door?

And the best way to get the dollars flowing through the door… the only way to control it…

is via marketing.

Sadly, in many organisations, the marketing guys will come up with an idea…

Let’s say to handwrite on all of the envelopes. Or to put little post-it notes on the letters.

And it will be squashed because administration cannot do it… or it’s too difficult… or whatever.

That wouldn’t happen if the head of the company placed a higher value on marketing.

So make the decision today to become the Chief Marketing Officer and make that your number one priority.

Blogroll
  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy



© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.