Posted by Scott Bywater in advertising, copywriting, marketing Aug 27th, 2010 | No Comments »

One of the things I love most about writing this email newsletter is it allows me to “catch” my learning’s as they come so we all learn together.

And by sharing my learning’s, it makes me truly understand and grasp what I have learnt in a win/win fashion.

You win and I win.

Anyway, some interesting responses from yesterday’s webinar recording (available until midnight tonight) which you can see at http://www.scottbywater.com/convertskeptics

I received a number of emails from people who went to the link on that page which shows you how to download Alan Hewitt’s entire marketing system for free.

… and were surprised they were sent to a web site which offered them a meditation CD.

There’s two things to be learnt form this:

Learning for me: Next time I would be better off ensuring I show the segue of what the meditation CD is all about.

By the way, the dictionary definition of segue is:

to make a transition from one thing to another smoothly and without interruption

And I sucked at doing that.

But the bottom line is by getting your hands on Alan’s meditation CD you will receive his entire marketing sequence.

And you can model this to work in your own business – the entire working system.

But I should have explained this at the top of the page visitors were taken to.

Learning for others: If you listen to the entire presentation, everything would have been outlined
as to why I was sending you to a page on meditation.

Also, don’t think you can only learn from products which teach you how to write copy and get customers such as http://www.morecustomersmadeeasy.com and http://www.copywritingthatsells.com.au/cashflow

The reality is you can learn by modelling the best.

And it doesn’t cost you a cent.

Personally, I have purchased products in the past just to get on somebody’s mailing list so I could
learn all of their secrets.

And often I get just as much out of the marketing material I receive from that company as the
product itself.

So think outside the box and start getting your hands on these sort of samples today.

You can start by learning from Alan Hewitt, one of the masters at turning skeptical prospects
into customers here:

http://www.scottbywater.com/convertskeptics/

And remember, the copywriting samples you get don’t have to be from your industry. They
can be from any industry. I know your business is different (aren’t they all) but people are
people and they respond to the same appeals.

By the way, if you want to know some of the best places to find advertisement samples,
you might also want to check out one of my blog posts on the subject by clicking here.

Posted by Scott Bywater in copywriting, marketing Aug 26th, 2010 | No Comments »

It was a pretty cool webinar recording yesterday with Alan Hewitt about how to turn skeptical prospects into quality customers.

And if you missed it, you can check it out at http://www.scottbywater.com/convertskeptics

I’m going to keep it up there until midnight Friday Sydney time, after which I am going to convert it into a product (the content is that good).

So if you want to get your hands on it without paying for it, I’d encourage you to check it out now.

And don’t worry, there’s absolutely no sales pitch on the webinar. And you’re not going to be asked to buy anything. It’s just my way of saying thanks for being a subscriber.

Anyway, let me share a story with you that recently happened to me.

A few months ago, I received a call from a prospect. His name rang a bell, so I looked him up on my database.

And guess what – I had spoken to him four years ago. And he had responded to a fax I had sent out.

Pretty incredible, huh?

And the reason I made the sale, worth a couple of thousand dollars. And the reason he went ahead without any objection handling at all was because I had nurtured the relationship over a period of time.

I had sent him emails like this one.

I had dropped in some of the results I had achieved over the years such as these: http://www.scottbywater.com/proof

I had offered him webinars and teleseminars to attend.

And I had turned a skeptical prospect who didn’t know me, like me or trust me… into a customer who moved forward easily.

And this happens all the time.

Why am I telling you this – because you can do the same in your business.

You don’t have to forget about your prospects after the first sales meeting or phone call.

You can follow them up.

And you can use all of the skills you’ll learn at http://www.scottbywater.com/convertskeptics

Here’s just a snapshot of what was covered on yesterday’s call…

– The exact process Alan uses to nurture leads (step-by-step. Heck, he’ll even send it to you free of charge if you like)

– How to come up with something new every time you send an email to your contacts without running out of things to say. And how this leads to the opportunity to make a sale

– How should you follow up? Email? Phone? Mail?

– Two web sites you can visit for awesome & specific follow up material every time

– Should you put prospects and customers on a different mailing list?

… and much, much more.

So go and get your hands on this webinar before Friday by hopping along to http://www.scottbywater.com/convertskeptics

Posted by Scott Bywater in Internet Marketing Aug 25th, 2010 | No Comments »

If you’re not booked into today’s webinar at 1pm with Alan Hewitt on how to turn skeptical prospects into customers, then you might want to lock in your seat now before they all disappear at: http://www.askscottbywater.com

Ok, now while we are on the subject, let me walk you through another little trick to turn skeptical customers into cash.

As you know, I do a fair amount of email marketing.

And the key to making email marketing work is:

a) providing good content

b) sharing parts of your personality

… but there is another really essential point of which if you don’t master, nothing else will happen.

You’ve got to get those emails opened.

… because if nobody reads your email, it will bomb.

And there’s one place I turn to when I want to find a killer subject line.

It’s this simple little tool which is available by clicking here.

After all, in this a.d.d age when our customers are Twittering, Skyping, Facebooking…and bouncing among 10 browser tabs, we need all the advantages we can get.

I can tell you from experience that my business has changed ever since I focused on email marketing.

It is not the be all and end all.

Direct mail is important. Webinars are important. Press advertising, etc. all works.

But there’s no more intimate communication than email.

But you’ve got to get that email opened. And the best way I know of to do that is to get your hands on this.

Combine this with what you’ll learn at Alan Hewitt’s webinar today at http://www.askscottbywater.com and you will have the tools to convert far more of your skeptical prospects into your best customers.

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