Posted by Scott Bywater in Psychology Feb 28th, 2011 | No Comments »

Here’s another Zig Ziglar quote I came across the other day:

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

Nice quote. And it really pulls on the fact that consistency is the key – that nothing just happens and lasts forever…

That you cannot attend a rah-rah seminar and then be set for life.

That you and I have to put in effort every single day without fail in order to create the sort of business and life we desire.

Think about it: exercise doesn’t last. Eating well doesn’t last. Relaxation doesn’t last.

And that’s why you have to do it on a regular and ongoing basis.

So how do we stay motivated day-to-day.

There’s a couple of things I do.

I have my goal written down on a 3×5 card and I read it every morning. I also visualise it. And I have a dream board I look at each morning to keep me inspired.

It’s kind of like a daily shower of motivation.

At the same time, the truth is I don’t always feel like writing… making phone calls… doing my planning… or even waking up.

Heck, there are days I’d love to sleep in until 9am.

And that’s where you cannot rely on motivation – because motivation is a feeling. And sometimes you’ve just got to get up and get going.

And if you can’t be bothered starting on a new project here’s what I recommend. Just start – do it for 10 minutes – and then if you still can’t be bothered then stop doing it.

Trust me – it very rarely happens.

Posted by Scott Bywater in Psychology Feb 25th, 2011 | No Comments »

Zig Ziglar had a quote which read:

“An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar source with him.”

And I wanted to take a moment to expand on that quote today, because metaphorically “Moby Dick” is the big dreams we are chasing.

But how many of us really believe we will create them?

In the back of our mind is a seed of doubt… an uncertainty… or an unconscious belief that “I can’t really do that.”

So how do you shake that belief?

Years ago, I read a brilliant book by Florence Scovel Shinn (who writes books like The Game of Life and How to Play it) where she talked about the importance of taking actions to move toward your goal.

For instance, let’s say you want to take a trip to Paris but don’t have any money – then buy a suitcase.

Or if you want to move to the next level of your business – then hire someone to help you even if you’re not sure exactly what they are going to do.

Or if you want a new BMW, then buy the floor mats for the BMW that you will put in it when you get it.

My point is that you must get things you will need when you actually have what it is that you desire.

That’s right – buying the “tartar sauce” before you have taken on Moby Dick tells your mind – I will conquer this challenge. In fact, I’m so sure of it I’ve already bought the condiments.

So let me ask you – what are you trying to conquer today? Then go out and buy some “tartar sauce” so you are ready to enjoy it.

And if you’re not really advertising your business yet, but would like to – why don’t you get your hands on and send a message to your mind that you are serious about generating more income through your advertising.

Posted by Scott Bywater in advertising, copywriting Feb 24th, 2011 | No Comments »

I can still vaguely remember the milkman. I think they phased that out when I was just a few years old – but I do remember that milk used to taste better when it was served in bottles and the nutrients weren’t sucked out of it as they are today.

Anyway, that’s not my point – my point is that when milk is delivered in its natural form – the cream rises to the top.

And that’s what you should try and do with your ads and sales letters.

You see, when I critique an ad or sales letter – it’s not unusual to find the “cream”… the best part of an ad… the tastiest part of the ad which will want people to get started into reading your sales letter or advertisement…

Buried down towards the end of the copy.

Don’t make that mistake – look for the cream and put it at the top of your advertisement.

It might be a point of proof. It might be a big problem your product or service solves. It might be your offer. Or it could be your promise.

Whatever it is – dig for it like a diamond fossicker and put it at the top.

Want some help in critiquing your ad or sales letter? Then hop along to

Or if you’re more of a do-it-yourself kind of person, then go to

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