Posted by Scott Bywater in Coaching and Mastermind Program Launch Mar 28th, 2011 | No Comments »

Winner of Three Months Worth of Coaching Announced (& see the extraordinary value in the Coaching & Mastermind Program)

Okay, let’s do a quick recap of the value you’ll be receiving as a part of the coaching and mastermind program…

Benefit Value Gold Silver
One-on-One Strategy Session $300 $300 $300
Your Questions Answered – 5 hours of audio $495 $495 $495
Bi-Monthly Coaching Call-In Days $150 (24 opportunities for Gold, 12 opp for
$3600 (twice a month) $1800 (once a month)
Fortnightly Marketing Fax / Email $79.00 / month $948 $948
Monthly Mastermind Teleconference $97.00 / month $1,164 $1,164
Monthly Audio Seminars $67.00 / month $804 $804
Cash-Flow Advertising $287 $287 $287
Bi-Annual Answering Call Assessments $300.00 x 2 $600
Live In-Person Seminars (2 x 1 day seminars) $2500.00 x 2 $5,000
Lead Generation Advertisement(after 6 months on the program, or if paid in full) $2,000 $2,000
Web Site Critique (after 3 months on the program, or if paid in full) $500 $500
Book of the Month $49.00 x 12 $588
Copywriting Critique $500 $500

As you can see, you’ll be receiving extraordinary value as a member. And I have deliberately kept the investment low. (the investment for this program will be rising significantly following the launch).

Anyway, let’s move onto the winners. Now there was a LOT of responses, so this was not an easy process. In fact, it was so difficult that I handed it over to my wife to do the judging.

Anyway, I want to thank everyone for really laying their hearts on the line. Your commitment and dedication shined through in your words.

After looking through all the responses, the winner of the GOLD membership is:

Jason Murray: because you have demonstrated a commitment of twenty years in business, but are still open enough to realise you have hit a plateau.  Jason, your response shows you are willing to be challenged and accept feedback to get the wheels turning again. Welcome aboard.

And the winners of the two silver memberships is:

Troy Pankhurst: because you are willing to see your business from fresh eyes and “break the shackles” of the way you have always done things.

Rex: Because your message demonstrates true heart. You are throwing every cent you have at a new business so you can see your children and family more. I respect your passion, heart and dedication.

Congratulations to all of the above winners and thank you to everyone who posted. I read every post and have been truly inspired and moved by the amazing stories and letters of thanks. You guys rock!

>>> If you’re a winner, Laura from our office will be in touch with you over the next few days to get you started and you will receive your intro pack over the next 7 to 10 days.

Note: To get advance notice on my “More Time at the Beach coaching & mastermind program” which launches in just two days, get on the Early Bird list by entering your email address into the field below:

Name *
Email *

Posted by Scott Bywater in Coaching and Mastermind Program Launch Mar 25th, 2011 | No Comments »

Thanks for all the great responses on the blog yesterday. It was a real pleasure to read about how committed people were to helping people through their business… spend more time with their families… and creating financial freedom for themselves.

If you’d also like to share why you want to join my “More Time at the Beach” coaching program and
go in the draw for 3 months of complimentary coaching, then just hop along to:

Anyway, after looking at all the blog posts, I thought now would be the perfect time to talk about the three biggest things which hold us back…

1.    Knowledge

Think about it like this – when your car breaks down, it doesn’t matter how much action you take… if you don’t know HOW to fix it… if you haven’t got that mechanical education… it’s going to be almost impossible for you to fix the car. Nobody can deny that, right?

And it’s the same with anything – you cannot heal your child when they are sick because you don’t
have the knowledge of what to look for. So you take them to a doctor who does, right?  Okay, onto the second thing…

2.    Action

But even if you have knowledge, without acting on it – nothing is going to happen. That’s right, the
knowledge isn’t going to do it for you. Even if you know how to fix the car, if you don’t get in there and do it, it’s not going to get fixed.

That’s the problem with seminars in many ways. They give you the knowledge over a very short period of time. But unless you go out and act on that knowledge fast, you don’t internalise it and
that can stop the knowledge from sinking in.

Find out what’s actually in my “More Time at the Beach” Coaching and Mastermind Program and go in the draw to win one of 3, 3 month memberships at

3.    Mindset

Your subconscious mind is a powerful force. It listens to everything you think and say. So if you are negative (even unconsciously, from past conditioning)… if you don’t really believe you can do it… and if you aren’t extremely determined to overcome your past conditioning, then it can stop you from going where you want to go.

The problem many people have is they give their mind mixed messages – it’s the equivalent of jumping into a taxi and saying you want to go to two destinations at once.

The taxi gets confused – and you end up going nowhere.

You can compare these three areas to a 3-legged stool. If one of the legs breaks you are going to end up falling over and it’s going to prevent you from achieving your goals.

And that’s what the More Time at the Beach Coaching program is all about. I can supply you with the knowledge if you’re willing to take action… shift your mindset… and have the persistence required to go from where you are now to where you want to be.

To find out everything you get and go in the draw for free 3 months of membership, simply hop along

And make sure you join the early-bird-list, because when the program launches next week, the early birds WILL certainly get the worm.

One more thing – a few people have been asking about the price. I am still finalising the details, and I can assure you, if you are fortunate to get in on time (I am expecting it to sell out quickly) you will be pleasantly surprised with the price, which I am keeping as affordable as possible for charter members. I will be announcing the winners of the 3 complimentary months of coaching and finalising the price early next week. So stay tuned 😉

Posted by Scott Bywater in Coaching and Mastermind Program Launch Mar 24th, 2011 | 35 Comments »

Ok, it’s time to answer the question David asked on March 21st

“Hi Scott, Can you tell us a bit more about what is actually included in the mentoring? What is actually included?”

Well, hold onto your hats and read this…

# 1. One-On-One Strategy Session

No two businesses are the same, which is why I feel strongly against those “one-size-fits-all” programs that take a cookie-cutter approach to building your business.

So within the initial weeks of joining our program, you’ll receive a phone call from my assistant who will book you into a personal one-on-one half-hour strategy session with me. During this session, we will examine your personal business situation and identify the “untapped” wealth opportunities hiding in your business.

I promise to pinpoint the top three areas you should focus on over the next 12 months to get the most out of your coaching and mastermind program. Trust me; this personalized approach will give bigger and faster results than you imagined possible. Value: $300.00

#2. Five Hours of Your Most Pressing Questions Answered

A year or two ago, I asked everyone on my email list what questions they would ask a world-class marketer if given the chance. Then I jumped on the phone with my comrade in arms, Alexi (another very savvy guy), and we answered those questions in detail.

Nothing was left out – we covered everything from how to sell at a higher price… how to build trust… how to get the “right” type of customers… getting referrals… attracting BIG WHALE clients… how to differentiate your business from the competition… and much, much more.

If you’ve got a pressing marketing question, you’ll probably find it on one of these CD’s you can throw into the CD player in your car and turn it into a University on Wheels. Value: $495.00

#3. Monthly Coaching Call-In Days

To improve your marketing strategies even further, you also have the opportunity to lock in a pre-determined time to go over your current marketing strategies twice a month.

That’s right. I will put aside time every month where you are welcome to lock in a time into my diary. Just email my assistant, Laura, in advance and call in at the agreed time and you’ll have my undivided attention.

Through these intensive one-on-one, 15 minute coaching sessions, I coach you through any roadblocks and reveal ingenious ways to optimize your marketing promotions even further. I will also hold you accountable against your goals and push you out of your comfort zone to make sure you reach them.

My consulting services are in such demand nowadays that I normally only provide such a service to my most valued clients. But I’m willing to make an exception in this case. At my normal consulting rates, I conservatively value each 15 minute session to be worth $150.00. (As a silver member, you’ll have the opportunity to get 2 coaching calls a month. As a gold member, you’ll receive one.)

#4. Fortnightly Marketing Strategy

Every fortnight going forward, you also receive a hard-hitting marketing strategy delivered to your fax machine or inbox. Each strategy is explained in plain English and broken down into easy to follow, step-by-step instructions. There are also powerful “swipe and deploy” samples for you to copy and implement in your business with minimal time and effort.

In fact, I promise to unveil a strategy in the first month of your program that will hopefully pay for the first 12 months of your investment. The testimonials and case studies on this page should prove this claim is not just sales-hype. This single strategy has the potential to revolutionize your bottom line profits. And I’ll send you various ideas and strategies just like this one, every fortnight throughout the program. Value: $79.00 / month.

#5. Monthly Mastermind Tele-Conference

Every month, our Mastermind group also gets together via teleconference to discuss the marketing strategies implemented by members during the previous month.

During these intensive sessions, I answer all of your burning questions, address any potential issues and go through the major successes and failures with the group.

Believe me: This mastermind forum could possibly be the most valuable learning experience you’ll ever have. It’s like learning on steroids because you learn far more from your group’s collective failures and successes that you could ever learn on your own.

The kicker is each call will be recorded and sent to you for review. You don’t have to worry about missing important pieces of information while you take notes. You will be able to play them over and over again to squeeze every ounce of marketing knowledge from each session. Value: $97.00 each month

#6. Monthly Audio Seminars

I personally invest in several audio seminars each and every month. They help me stay on top of new developments in the area of sales and marketing and keep me and my clients ahead of the competition.

That’s why I’ve decided to give you the same gift of knowledge by delivering a groundbreaking new audio seminar for you to listen to once a month. Each “mini-seminar” promises to be full of profitable advice and hidden marketing gems you can apply directly to your business.

Some months, I will be interviewing big players from the world of sales and marketing. Others might involve in-depth case studies of a successful business owner. Some may even involve a hard hitting audio from yours truly on any breaking developments. Either way, you can rest easy knowing you will be blown away with the latest advice and new ways to make money in your business. Value: $67.00 a month

#7. Cash Flow Advertising

There’s no more important skill you can have than understanding the art of writing copy. And that’s why – when you join my coaching program, you will get this 220 page manual which walks you through how to write an ad, sales letter, fax, landing page or anything else that sells.

If you’re smart, you’ll treat this 180+ page Step By Step Guide like GOLD. Don’t have someone else read it for you… don’t file it in a folder to read “one day” – suck the marrow out of it immediately and see your cash register ringing more frequently than you’ve ever imagined. Everything is covered from A-Z, so it’s as easy as 1, 2, 3. Value: $287

Whew, that’s quite a list of benefits, isn’t it? And that’s just for the silver membership.

If You join as a Gold Member, You’ll Also Receive…

#8. Bi-Annual Answering Call Assessments

(Gold Members Only)

You may have heard of mystery shoppers; that is, market researchers posing as customers to gather information about your business by purchasing a product, asking questions, registering complaints or behaving in a certain way. They have proven to be one of the most effective tools to measure the customer service and sales performance of a business.

Well twice a year, my office also calls your staff and pose as a mystery shopper. We will then report our findings to you and give you actionable advice on boosting their performance.

This important service is worth its weight in gold. Just think, if it improves your sales conversions by just 10%, it will immediately result in a 10% increase in sales revenue without any effort on your part. And 10% is a conservative figure. Increases of 20%, 30%, even 50% are common when you begin implementing some little known sales strategies in your telephone answering and quoting systems. Value: $600.00

#9. 2 Live In Person 1 Day Seminars (Gold Members Only)

Throughout our initial 12 months together, you also get the opportunity to spend 2 separate days together as a mastermind group in a breath-taking location (to be advised closer to our meeting dates). You get to network with like-minded business owners and share each other’s lessons and experiences face-to-face.

I will personally facilitate each meeting and like our mastermind calls, I promise you will be blown away with the intense learning experiences you get from each session. We’ll also record each meeting and send you the MP3 recordings to listen to again and again.

This service alone is worth the entire cost the program. Speak to you accountant, your travel and accommodation could also be tax-deductable. It could be a wonderful opportunity to build your business and treat your family to a long deserved holiday at the same time. Value: $5000.00

#10. Lead Generation Advertisement

(up to ½ A4 page, 3 proofs – Gold Members Only)

You would normally pay $2000+ for this, but with my coaching program, you’ll receive ONE complete ad overseen by me and created by my team of copywriters. The good news is, if you’re selling high ticket items a couple of clients will usually pay for the ad, and then some. These techniques are very powerful and the approach can transform the way you do business forever – it’s not unusual to boost your responses by up to 500%. Value: $2000

#11. Web Site Critique

(Gold Members Only)

Most people are after more traffic for their web site. But the key to making your web site successful is increasing your conversion. Why? Because there are plenty of ways to get traffic (from seo, google adwords, banner ads, etc).

But they all cost either time or money. The key to being able to afford the traffic and grow your business exponentially is knowing how to convert sceptical prospects into warm prospects and eventually into buyers.

This consultation will help you plug the leaks in your web site and stop you missing out on the opportunities to capture the prospects which visit it every day. Value: $500.00

#12. Special Delivery of Books Necessary

for Maximizing Your Profit Potential

(Gold Members Only)

On average, I read 3 to 4 books every month. Reading is the best way to stay on top of your game and gives you those great ideas which give you an edge over your competition. Some of the best ideas I’ve ever had, I’ve grabbed out of books and implemented them into my business. Anyway, if you’re in my gold program, ever month, you’ll receive my book-of-the-month. Guaranteed business and personal improvement boosting without having to read the other 3 I do in order to find the one good idea. Value: $49.95 / Month

#13. Live Advertising Copywriting Critique

(Gold Members Only)

This is priceless. It allows you to run your ad or sales letter past me to make sure it is ready to SELL.

There  is NO WAY to put a price tag on the value of having a world-class copywriter look through your copy before you send it out. I will give you the best and most brutally honest critique of your copy available anywhere.

Simply send us a copy of your sales letter, brochure or ad, and I will viciously critique it for you over the phone. No mistakes will be  overlooked, and we won’t make out you’ve written a winner just to protect your feelings.

In fact, you’ll be treated in the same manner as I treat myself when I write killer copy that brings home the bacon: with the straight down the line honesty of a Judge Judy (on a good day, I promise!) I will simply NOT allow you to go into battle with a bad message. Value: $500

Ok, let me sum up what you get with both the Gold and Silver Membership of the More Time at the Beach Coaching and Mastermind Program…

Benefit Value Gold Silver
One-on-One Strategy Session $300 $300 $300
Your Questions Answered – 5 hours of audio $495 $495 $495
Bi-Monthly Coaching Call-In Days $150 (24 opportunities for Gold, 12 opp for
$3600 (twice a month) $1800 (once a month)
Fortnightly Marketing Fax / Email $79.00 / month $948 $948
Monthly Mastermind Teleconference $97.00 / month $1,164 $1,164
Monthly Audio Seminars $67.00 / month $804 $804
Cash-Flow Advertising $287 $287 $287
Bi-Annual Answering Call Assessments $300.00 x 2 $600
Live In-Person Seminars (2 x 1 day seminars) $2500.00 x 2 $5,000
Lead Generation Advertisement(after 6 months on the program, or if paid in full) $2,000 $2,000
Web Site Critique (after 3 months on the program, or if paid in full) $500 $500
Book of the Month $49.00 x 12 $588
Copywriting Critique $500 $500

3 Months Free Access: One Gold Membership & Two Silver Memberships Will be Given Away Before the Program Opens

Simply take a moment to leave your submission in the comments below. And share (in as much detail as you like) why you want to get access to my “More Time at the Beach” Coaching & Mastermind Program. I’ll be selecting 3 lucky winners, based on your responses, before we launch next week.

I’m also working on finalising the prices. As you can see, there is some incredible value here, however I am going to make this program as affordable as possible to almost all business owners. So stay tuned 😉

Note: To get advance notice on my new coaching program, get on the Early Bird list by entering your email address into the field below:

Name *
Email *

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