Posted by Scott Bywater in marketing, Sales Jun 30th, 2011 | No Comments »

With today being the last day of the financial year, that’s exactly what’s going to happen to the special offer and your chance to get your hands on a bundle of great bonuses including Internet Marketing Secrets with James Schramko (sells for $47), Scientific Advertising by Claude Hopkins (71 page PDF) and Total Adwords Domination with Mike Rhodes (sells for $47) when you put http://www.morecustomersmadeeasy.com to the test for just $1.

But I want to make this email more than just about that.

You see, I was listening to Eben Pagan this morning talk about this book called the Attention Economy by Thomas Davenport.

And when I looked up that book, it talked about the fact to get people’s attention is getting tougher and tougher these days.

Why? Because there is apparently more information in one Sunday newspaper than was available in the world back in the 15th century. We are busy. We are time poor. And that’s why with every communication with our subscribers and customers – we need to make it valuable. We need to make it worthwhile.

The message – make sure every communication you have with your customers provides real value.

That way your message gets read.

That’s what I try to do  with every one of my emails.

So let me finish off by giving you this little gem: Imagine you’re in a meeting and it’s time to wrap things up and close the sale. What do you say? Do you get all nervous? How do you segue into the close.

I’ll give you a quick 10 word solution which will really help:

“Based on what you’ve told me, the next step is…”

Why does this work so well?

Quite simply because it acknowledges that you have listened to what has been said – and the natural inclination is to take the next step.

So let me segue into my close…

Based on what you have told me by subscribing to my newsletter and checking out my special report, the next step is getting the exact step-by-step templates you need to get more customers… using a system which makes it as easy as 1, 2, 3.

And now is the perfect time, because if you do it by midnight tonight, you’ll not only be able to get More Customers Made Easy for Just $1, you’ll also receive Internet Marketing Secrets with James Schramko (sells for $47), Scientific Advertising by Claude Hopkins (71 page PDF) and Total Adwords Domination with Mike Rhodes (sells for $47) with my compliments.

Here’s where you need to go to take advantage of this opportunity:
http://www.morecustomersmadeeasy.com.

All for now,
Scott Bywater

Posted by Scott Bywater in advertising, marketing Jun 29th, 2011 | 1 Comment »


Sale – Sale – Sale
Tomorrow is the last day of my “End of Year Financial” sale. So get over $100 worth of bonuses by using this special link and putting http://www.morecustomersmadeeasy.com to the test for just $1:

I was reading this article last night by Jeff Bezos (the founder of Amazon) on my phone (Bywater, don’t you ever switch off ;-), where he was talking about “little bets” and how he was constantly prepared to take them – and by doing so this stopped him from having to take the big bets that put his business at risk.

And I’ve never heard it put better that that term: little bets.

I try and make as many little bets throughout the year as I can.

Sometimes they work and sometimes they don’t, and it’s just the same as Amazon.

Yesterday I tested a new campaign – sent out a couple of thousand faxes. It cost me $320. It looks like it didn’t work.

But I can afford the bet.

I also know the odds are on my side. And I’ll take another little bet shortly with a different approach. And sooner or later, I’ll find a breakthrough.

Little bets can be anything.

For instance, this year I launched my More Time at the Beach program. It’s going well.

That was a winning bet.

I’ve done split tests that have failed and split tests that have succeeded on my web site.

Winning and losing bets.

But by doing this I stay ahead of the game and avoid placing dependence on one client or one marketing medium (although I have been somewhat guilty of that, which I’ll talk about in an upcoming email).

So what’s the key to making these bets – and maximising your wins?

It’s education.

And that’s why I’d like to encourage you to take advantage of my special “end of financial year” offer which expires at midnight on 30th June.

Because if you do, I’ll send you Internet Marketing Secrets with James Schramko (sells for $47), Scientific Advertising by Claude Hopkins (71 page PDF) and Total Adwords Domination with Mike Rhodes (sells for $47) when you put http://www.morecustomersmadeeasy.com to the test for just $1.

So place your little $1 bet now, because this $1 bet will show you how to take the right bets going forward which will get your business ahead of the game – and stop you having to risk it all with one big bet at any stage in the future.

Posted by Scott Bywater in advertising, Direct Mail, marketing Jun 24th, 2011 | No Comments »

I am currently reading a book by a guy called Gene Landrum who has studied some of the greatest entrepreneurs of all time.

One of the chapters is about the oil magnate J. Paul Getty and in it he talks about the importance of having the right information. Here is what he had to say…

“I learned that the one who had the most information was the one likely to get the most information in return… after my experiences in Tulsa I knew all the nuts and bolts of the oil industry.”

Let’s look at that quote a little more closely…

“the one who has the most information was the one likely to get the most information in return” … because in my experience, it’s very, very true.

And it’s why you can’t hand everything over to the experts.

It’s also why you should be an ongoing student.

You see, if you go to a web designer and ask them to build you a web site without understanding these secrets you’ll end up with what they want to give you, not something that’s architecture to actually work.

If you go to a mailing list provider and tell them you want to send out a letter without understanding the science of advertising you’re not going to get a very good letter going out – and are unlikely to get the results you desire.

And if you go to a newspaper, magazine or fax streaming company and tell them  you want to advertise without understanding the mechanics of how to actually attract customers the odds are pretty strong you’ll walk away disappointed.

So take the advice of J. Paul Getty.

Get educated. Get informed. Don’t leave it all up to the experts – because the more information you have, the better the questions you’re able to ask – and the more likely you are to achieve your objectives.

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