Yes, Allen Simon, the creator of the Wee-Wee Pad became filthy rich by taking a concept many of us would consider untouchable and turning it into a million dollar empire. He was aired recently on Joan Rivers show, “How’d you get so rich”, and owns a whole floor of a building in New York and lives amongst famous people such as Rupert Murdoch.
And here’s the thing – he never even went to high school and was actually a carpet layer who then moved into a dog grooming business.
So how did he get so rich?
It was through one simple idea.
He noticed people using newspapers for the pets to pee on and thought to himself “This is ridiculous. I’ll make my own pad.”
His sales have gone from $1,000 to $30 million.
Now let me ask you a question: How many people would have seen a pet peeing and thought nothing of it.
Needless to say it would be a lot, right?
And are those people millionaires.
Why? Because they didn’t act on it. They didn’t show initiative. They didn’t have a go.
Creating wealth really all boils down to a couple of simple things, doesn’t it?
And Allen Simon has proven you don’t need conventional education.
No, all you need to do is find a problem that bothers a lot of people. Build a solution to that problem – and then marketing the heck out of it.
So start looking out for problems in your niche today. Think about how you can solve them.
Here’s the reality you won’t hear from most business books, university lecturers or the like.
An entrepreneur who breaks new ground will find the experience…
· Stimulating but frustrating
· And Exciting but maddening
It all boils down to something German philosopher Arthur Schopenhauer described about 150 years ago when he talked about the three stages ideas pass through between inception and acceptance.
At stage #1, everyone ridicules the idea except for about 1 percent of the population.
At stage #2, about 2% support the idea – but 98% are violently opposed to it.
At stage #3, there is general acceptance of the idea and it is no longer new.
So what does all this mean?
It means, in the words of Sam Walton, you should “be prepared to swim upstream.”
Don’t be afraid to buck the trends.
Don’t be afraid to use these strategies to create ads which make your phone ring.
Don’t be afraid to use these strategies to attract customers.
Of course, people will knock you.
Tell you the strategies don’t work.
Tell you that if they worked, then everyone else would be doing it. But it’s simply not true.
If it was, these business owners would not have generated the exceptional results you can find here.
I’m sure you have seen the failure statistics of people in business. And there is a reason for it.
Everyone is doing what everyone else is doing.
Decide today to be different. Decide to buck the trend. Because when everyone else is saying no, no, no… when everyone else is saying it won’t work… when everyone else is doubting… and when everyone hates your ad… remember what Arthur Schopenhauer said over a century ago…
And know that it is often a sign you are on the right track.
Not split-testing on a regular basis can cost you money – big money.
For instance, one of my clients, Chris Elmore from Guitartips.com.au had been generating hundreds of thousands of dollars a year from his web site using the same sales letter he started with.
He was generating a lot of traffic. He had sales copy on his site which had been created by a professional – and that traffic was actually converting reasonably well for him.
But if you’re smart, like Chris, you’ll never rest on your laurels.
Chris switched over his copy and within days noticed a huge boost in results to his bottom line.
You can read his full story by clicking here and scrolling down to the 3rd box from the bottom, with a photo of a guy in black with a guitar.
So what was Chris’s biggest regret?
In his own words…
“I’ve made over a cool million from my web site and I thought I was doing pretty good. Yet, when I took a deep breath (it was 20+ pages and he was concerned about the length 😉 and loaded your copy onto my site, I had no idea I was going to be putting an additional six figures a year into my pocket. My biggest regret is that I didn’t do it sooner.”
Here’s the thing…
If you’ve got an ad, a web site, a sales letter or any other marketing piece which is pulling in a decent response – you must split test on a regular basis.
Because that marketing piece is going to cost you the same amount whether it generates 200 sales a week or 300 sales a week… 5 sales a week or 10 sales a week… 50 sales a week or 80 sales a week.
The power lies in the copy.
And even small tests can make a big impact on your bottom line.
That’s why you should check this out.
And ask yourself on a monthly basis…
What can I split-test this month?
Don’t forget to click here to check out Chris Elmore’s story and find out how he added 6 figures a year to his bottom line using this strategy.