Posted by Scott Bywater in advertising, copywriting, marketing Jul 29th, 2011 | No Comments »

For some people, life is like a rollercoaster.

Up and down – lots of adrenaline.

Worried one moment.

Overexcited the next.

Those in the stock market know these emotions…

As they lose money one week…. and make it the next week… only to lose it the following week.

But we don’t often acknowledge this process as business people.

I see it from time to time – and this rollercoaster ride is usually caused by not having a strategic vision.

For instance, I receive a call from someone who needs some copy done because they haven’t got any customers.

Then they get a rush…

And forget all about the copy.

But the rush stops…

And then they need a system again.

So how do you change all of this?

By getting a steady marketing system in place which drip feeds you leads month in and month out.

These guys did it – and reaped the benefits.

And you can too.

It can be done offline.

It can be done online.

And while it’s not necessarily sexy like those product launches you hear about that make you six figures in seven days.

I personally would prefer a steady marketing system which brings me in several thousand dollars a week, week-in and week out… forever, than a one off six figure product launch.

But you’ve got to create the customer generating systems.

And for stability, you need a lot of them working in tandem with each other.

This program will help you set these steady marketing systems up.

… and stop the never-ending boom and bust roller-coaster ride.

Posted by Scott Bywater in marketing, Psychology Jul 28th, 2011 | No Comments »

Years ago, I can remember staying at a friend’s place in the country. He was the type of guy who was into all of this spiritual stuff. So I picked up this book about animal totem’s.

Apparently, if you turned to a specific page, that was your totem. Anyway, I thought I would give it a go – and picked a GRASSHOPPER.

Then I read about it…

And it was an interesting concept that changed the way I viewed things.

It said while most people had to take one step after the other – the grasshoppers didn’t.

They could LEAP. They could move faster. They weren’t bound by normal realities.

Now do I think I’m special because I’m a grasshopper?


In fact, I don’t have a lot of faith in what was in that book at all.

But I do think “grasshopper marketing” is a concept we should all live by.

Who says you need to climb the corporate ladder – and take 25 years to get to the top, by which time you’re nearly dead?

Who says you should grow by 5% or 10% each year in your business?

Why can’t your growth be much, much faster?

Why not double in a year?

Why not go from six figures to seven figures?


I’d like you to think like a grasshopper.

And ask the question:

What can I do to leap ordinary bounds… to jump over all the ordinary ways of doing things – and achieve my goals faster.

That’s the question these guys asked – and their results speak for themselves.

And if you’re online, this is a “must have” for leapfrogging over your competition and achieving your goals faster.

Learn how to apply the grasshopper principle in your marketing today – you’ll be glad you did 😉

Posted by Scott Bywater in advertising, copywriting, marketing Jul 27th, 2011 | No Comments »

Studies have shown that there is one thing which makes a massive difference to your level of success– whether it be fishing for customers or anything else. Want to guess what it is?

Da Dee Da Dee Da (sorry, just waiting for you to guess 😉

Have you guessed? Good.

Well, here’s the answer: speed of implementation.

And that’s why I have included this “fishing for customers” cartoon in today’s newsletter.

You see, I heard this idea a few days ago.

And today I’m making it happen – and would love to get your thoughts on it.

So what’s the link with this cartoon?

It’s really quite simple.

Most people completely miss the link between a good offer – and a good result from their advertisements.

They try to cheap out on the offer.

They think: how can I offer less?

So if you’re a fish swimming past in the pool of prospects all you see is this tiny little bit of bait with a sharp hook on it.

It’s not very enticing.

I encourage my clients to be as GENEROUS as possible.

For instance, recently I was chatting with a client whose average lifetime value for the type of prospect we were targeting was in excess of $10,000.

I encouraged them to send a $500.00 cheque to get started.

They were concerned – and probably thought I was crazy.

Then I asked: what are your margins?

They had margins of 400%.

Then I explained – this will only cost you $125.

And with an average lifetime client of $10,000 – even if 79 people rip you off and only one lives up to the lifetime value scenario (highly, highly unlikely) you’ll still be at break-even.

And that’s where the tie-in comes to this cartoon.

By making an irresistible offer, you’ll get ALL THE FISH… while your competitor stands right next to you, shakes their head – and wonders how on earth you do it.

Want to find out more about crafting sensational offers when fishing for customers? Then check out pages 28-30, 42, 46, 52, 55-56, 60-61 (a real example of my wedding ring purchase for my wife and what got us over the line) 80-81, 93, 110, 117 and 137-138 (a great example) of my advertising manual.

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