Posted by Scott Bywater in Coaching and Mastermind Program Launch Feb 29th, 2012 | No Comments »

One of the quotes from this video is…

“Every famous athlete, every famous performer has someone who was a coach”

Why do they have a coach?

For one very good reason… because a coach can push you to new levels… they can keep you accountable… they can ensure you are on the right track… they can give you insight.

And they can help you “see things as others see you.”

For instance, you may be managing your time poorly. You may be making excuses that are unwarranted. You may have beliefs from the past which are holding you back… which you don’t even know you have.

You may be too close to the forest to see the trees. You may have lost perspective.

The reason you’re not attracting the right type of customers is probably because, in the words of Caterina Fake, the founder of Flickr.com…

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

Without a coach, it’s tough to see what the right thing is.

As a result, you can waste time, money and energy for years without  knowing why things aren’t working the way you wish they would…

You won’t know why your ads aren’t working.

You won’t know why you can’t attract more customers

You won’t know why you’re only getting “tyre kickers”

You won’t know why you aren’t generating leads

You won’t know why you’re having trouble convincing your customers to buy & gaining their trust and confidence

You won’t know why you’re always getting price objections

You won’t know why your web site isn’t working.

You won’t know why you can’t differentiate yourself from the competition

Yes, you can read books.

But as the Chinese proverb states:

“A conversation with a wise man is better than reading of 100 books”

That’s why I believe my More Time at the Beach Coaching & Mastermind program will help you take your business to a whole new level.

Not that I would consider myself wise. But I have put my 10,000+ hours in to master the craft of advertising and marketing.

Think of it like this.

Let’s imagine you have a problem with your car.

You could read 100 books to try and learn how to fix it.

Or you could just go to a mechanic with 10,000 hours of experience and ask him what he thinks.

He’ll probably find the answer in 15 minutes… what would have taken you hundreds of hours of study.

That’s the power of coaching… and it works the same way in business 😉

Note: To get advance notice on my “More Time at the Beach coaching & mastermind program” which launches in just two days, get on the Early Bird list by entering your email address into the field below:

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Posted by Scott Bywater in advertising, marketing Feb 28th, 2012 | No Comments »

Most business owners don’t know how to make a guarantee in their marketing. As a result, they miss out on a big opportunity.

One of the reasons for this is fear.

They fear people will take advantage of them.

They fear they will have to pay back tens of thousands of dollars in one hit.

They fear a guarantee could sink their business.

But you don’t have to offer “suicide guarantees”.

You can guarantee against a customer’s downside in your marketing without taking on massive risk.

And if you do this the right way, the upside is far greater than the downside.

On page 58-64 of my advertising manual I show you exactly how to do it.

Truth is, customers don’t want to rip you off.

They simply want to know you are going to deliver.

For instance, if you’re a pest control business they want to know…

–          The pest won’t come back.
–          The technician won’t leave their house dirty.
–          That you won’t poison their family with chemicals.

Your customers have their own fears.

And when you can name the fears and guarantee against them in your marketing and advertising, you give yourself an overwhelming advantage over your competitors.

Why?

Because the number one reason people buy isn’t price, value or service. It’s…

CONFIDENCE

Confidence that you’ll deliver. Confidence they’ll get what you say they will.

Think about it: which mechanic do you want to go to?

The one who says you can come back and he’ll fix the problem if anything goes wrong. Or the one who says if it doesn’t work…

You’re on Your Own

It goes without saying, doesn’t it?

So, if you want to know how to write a compelling guarantee against your customers greatest fears, check this out now.

When you do, you won’t just learn what to do…

You’ll learn HOW to do it.

Everything is broken down for you step-by-step.

You’ll learn how to offer guarantees to minimise your risk. You’ll also get a real example of a guarantee and an exact fill-in-the-blanks template so you can quickly implement it into your marketing.

Ask yourself: what would it be worth to me if my guarantee helped me get just one extra sale a week?

And then check this out while it’s hot on your mind.

I forgot to mention – it comes with a guarantee, so why not take a look now.

Posted by Scott Bywater in advertising, Internet Marketing Feb 27th, 2012 | No Comments »

Business has changed a LOT in the past decade.

I can remember just a few years ago, business owners happily paying anywhere up to $70,000 for a phone directory ad…

Because they had very few other options.

The phone directories were the biggest game in town.

And it was very tough to get to the front unless you were willing to pay the BIG BUCKS (even then it could be next to impossible if your competition got in first).

Then came the internet.

Then came Google.

And phone directories started shrinking.

Why?

There’s a few reasons:

Reason #1: More people were online.

Reason #2: You could test an online ad for $100 to see if it worked. With the phone directory, you had to outlay tens of thousands of dollars with no guarantee it would work.

Reason #3: Only those who spent the most and were “first to market” got the chance to be at the top of the phone directory. Google allows you to get there fast with a combination of skill and amount invested.

Plus, in addition to this…

If you’re smart and know how to “think outside the box” you can get traffic on Google far cheaper than your competitors.

You can pick better keywords. You can customise where you send your visitors to. You can measure all the details of your campaign far more scientifically.

The downside of all this is there’s a lot more you need to know.

The upside is this program shows you a bundle of different tricks to get an unfair advantage on Adwords including…

How to reach more targeted leads… the 3 crucial parts to an Adwords campaign… how to filter out unqualified leads and lookers… the biggest landing page mistakes… how to use ad groups to optimize click throughs…  and much, much more.

At the very least, it will remove the mystery from this new technology, so even if you do decide to outsource your campaign… you won’t get the wool pulled over your eyes.

The knowledge on how to master Adwords is available.

And it’s a darn sight cheaper than the tens of thousands of dollars you had to shell out for phone directories in the past.

We’re in a new age. There are new opportunities. It’s possible to be the king of the hill with far less money than you needed before.

Yes, Google is the little guys best friend.

The playing field has been levelled.

But you’ve got to be smart about it.

And to be smart, you have to have the knowledge.

You can start the journey now by checking this out.

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