Posted by Scott Bywater in advertising, copywriting, marketing Mar 30th, 2012 | No Comments »

This is a great example of advertising results.

I received this email from one of my clients, Franz Schramm from Elite Moves, in Sydney’s Northern Suburbs last week…

In the past two years due to mailing the letters you wrote for me including an introductory mailing letter and two follow up letters I have achieved profits of over $3000 per month just from those letters. This has achieved an increase of 20% p.a. to my business. Thanks.

And it made me think of an important point.

When an accountant works out your assets on the spreadsheet, they list things like computers, furniture, etc.
But can a computer make you $3,000 a month? A piece of furniture? A new truck?

No.

And that’s why the ultimate business asset is a marketing system which brings in new clients month in and month out.

And gives you advertising results.

It could be a series of sales letters… a web site lead generation page… an email follow up system… a referral system…

Or anything else which gives you a consistent flow of new customers.

I’ve helped a number of clients do this.

You can check out their stories and hear what they have to say by clicking here.

Posted by Scott Bywater in advertising, marketing Mar 29th, 2012 | No Comments »

Today I’m going to encourage you to be outrageous in your advertising and risk being seen as…

tactless
rude
blunt
insensitive
& unrefined.

Why would you do that?

Because the rest of the world is doing the opposite.

They’re trying to please everyone and as a result… impressing nobody.

So be outrageous in your advertising instead…

If you think smoking in public spaces should be banned (which I do) … say it.

If you think gay marriage should be approved (which I do) … say it.

If you think Kyle Sandilands is an awesome radio dude despite all the bad press he’s getting (which I do)… then say it.

You’ll annoy the heck out of a few people. You’ll risk insult.

But you’ll also stand out.

There’s a saying I read recently which read:

“The risk of insult is the price of clarity”

Speaking the truth is refreshing.

It takes a bit of boldness.

By being outrageous in your advertising and newsletters you may get people calling you all sorts of names…

But it stops your advertising and communications being…

BORING

So stop holding back. You’ve been taught to please everybody, but you don’t have to.

Be real. Be open. Be clear. Be honest.

If you do that, and combine it with the advertising essentials you’ll find here then you’ll be the one who gets noticed in your industry and makes all the money…

While your “broke” competitors criticise you and shake their head in disgust.

Personally, I’d rather have money, courage and glory outrageous Advertising generates…

than the acceptance of peers who are too afraid to step outside the box and speak their mind.

How about you?

Posted by Scott Bywater in Psychology Mar 28th, 2012 | No Comments »

Steve Jobs on Intuition

Intuition is a very powerful thing, more powerful than the intellect, in my opinion. That’s had a big impact on my work.

These aren’t my words, but the words of the guy who invented…

The personal computer
Ipod
Ipad
Iphone
And changed the world of animation with Pixar.

Yes, I’m talking about Steve Jobs.

Here’s what else he has to say:

“If you just sit and observe it, you will see how restless your mind is.”

And when your mind calms…

“There’s room to hear more subtle things – that’s when your intuition really starts to blossom and you start to see things more clearly”

It might sound like some “new age gaga”, but when reading biographies I’ve found Steve Jobs isn’t the only one who believes in intuition – many of the most successful people do, even Donald Trump talks strongly about trusting your gut.

But are you “too busy” running around like a rat on a wheel to notice it?

Probably.

I know I am a lot of the time.

And it’s when I actually step back… go for a walk on the beach… or take a holiday (which I’m doing next month 😉 that I truly get perspective and find my breakthroughs.

So take some time out today to do the same.

Relax, have a coffee, go to the beach, whatever makes you chill…

Tap into your gut feelings & intuition, and when you get them…

Make sure you take action.

If Steve Jobs trusts his intuition, why not you?

All for now,

Scott Bywater

P.S. If you do this and get some insights & ideas, leave a comment on my blog. I’d love to hear of your success.

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