Posted by Scott Bywater in Outsourcing, Time Management Dec 31st, 2012 | No Comments »

One of the best things you can do if you’re looking for more leverage is write down all the repetitive work you do on a week to week basis…

Then find someone else to do it so you can focus on the more profitable tasks involved in running a business…

LIKE MARKETING AND BRINGING IN THE SALES

Think about it – in one hour you could send out a bunch of invoices & reply to some customer service emails…

Or you could write an ad that generates a new client for you each week.

What’s going to be more profitable? What’s going to be more productive?

I remember going to a Tom Hopkins seminar once and he said that everyone should pin up the following question in their office…

AM I DOING THE MOST PRODUCTIVE THING POSSIBLE AT THIS VERY MINUTE?

Of course, it’s tough to get other people to do stuff if you’re on a tight budget.

But over recent years, as the world has become more international, there’s been a lot of talk about outsourcing.

And for good reason – when you’re talking about paying $30 an hour for a team member here in Australia, you might be able to get them for $8 an hour overseas… allowing for more margin for error.

But what most people fail to answer is:

How do you find the right people?

Which web sites do you go to?

How do you know who’s good and who’s not?

How much should you pay for different skill levels?

And when should you outsource – actually hire someone and put them on your books.

Versus out task – get a one off job done.

All of those questions are answered in my interview with David Jenyns.

And you can get your hands on the interview and transcript now for less than $50 by clicking here. 

Posted by Scott Bywater in Internet Marketing Dec 28th, 2012 | No Comments »

You’ve probably heard of affiliate marketing.

It’s where you get other people to promote your business for free and pay them a percentage.

Sounds great in theory, doesn’t it?

Just go out – hunt down affiliates, and the world will beat a path to your door.

Not quite.

Remember the movie Field of Dreams?

The take-away from that movie was “If you build it, they will come.”

It doesn’t usually apply in marketing.

For instance, if you open up a shop with great products and don’t promote it – people probably won’t come, and you’ll probably end up going broke.

But when it comes to affiliate marketing, this concept has some credit.

Let me explain: the people who go out and chase down affiliates without building the right funnel will be pushing crap uphill.

But the savvy business owners who create the right funnel will use it to get rich.

For instance, Ben Stickland and his team at Market Samurai could have easily gone with their gut feeling and produced a web site that got half the response of the web site they thought wouldn’t work.

But they didn’t.

They split-tested.

And it’s a good thing they did, because as a result a large affiliate got a great response.

Then he emailed all of his friends, which included 7 or 8 of the top 15 internet marketers in the world.

And they became his affiliates.

This year Ben’s company will turn over close to $5 million in online sales, and even though he is a guru in search engine optimisation…

Most of his sales come from affiliates.

Want to know Ben’s split-testing secrets?

Then click here to get your hands on an interview which explains exactly how he does it.

Posted by Scott Bywater in Internet Marketing, marketing Dec 27th, 2012 | No Comments »

I’ve got a mate called Ben Stickland. He was one of my first web designers and by his own admission, he’s somewhat a geek at heart.

He loves crunching numbers – and he’s become kind of wealthy doing it, with his company turning over close to $5,000,000.00 per annum in online sales.

Anyway, he runs a web site development and marketing company and one day there were three members of his team who were working on a campaign.

They were trying to find the web page that worked the best.

So they placed a bet.

The other two guys who had worked on multi-million dollar online promotional campaigns and made a lot of money online voted for A and B. Ben also voted for A.

Nobody voted for C.

But guess what?

It turned out that C outsold page A and B by a factor of 2 to 1.

What’s the core message here?

Never be sure of yourself. If world-class marketing geeks who live and breathe this stuff can’t get it right…

What hope do the rest of us have?

I know myself. I’ve split-tested thousands of headlines and even I’m never certain which one’s a winner.

You can’t trust the experts – you’ve got to split test everything because the only true experts are your customers.

Think about it.

What would happen if your web site conversion doubled in 2013.

Heck, what would happen if you simply got a 10% or 20% increase.

You’d add a LOT to your bottom line, that’s what… because virtually all of it is profit.

Remember, you’ll pay the same amount to send traffic to your web site no matter how well it converts.

Google doesn’t care.

But you should.

And that’s why you should get your hands on The Power of Split-Testing: Creating Money Out of Thin Air

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