Posted by Scott Bywater in Internet Marketing Feb 25th, 2013 | No Comments »

Google Adwords doesn’t work.

I was on the phone with a new More Time at the Beach member on Friday and that’s what he said to me.

He’s right.

When it comes to getting customers, Google doesn’t work.

Never has.

Never will.

So why then do so many people swear by this marketing medium?

In fact, Google Adwords – like most marketing mediums – POLARISES people.

Some love it, some hate it.

But it will never work in and of itself – even if you use these techniques and absolutely dominate it.

Why?

Let’s look at it this way.

Google is like the phone directory of the 21st century.

But with a phone directory all you had was the ad.

If people picked up the phone, they got you – and then you could close the sale personally over the telephone, 1 on 1.

With Google Adwords, it’s different.

Prospects are sent to your web site.

And it’s up to your web site, NOT YOU, to close the sale.

That’s a good thing…

And a BAD thing.

It’s bad if you are still thinking like you’re in the 1980’s. “Oh, they just have to click on the link and I’ve got them.”

But it’s good – VERY GOOD – if you’re willing to upgrade your thinking to the modern day and take advantage of all the tools at your fingertips.

If you do that, then when people actually visit your web site… you can out-convert your competitors by as much as 10 to 1.

It literally allows you to make money out of thin air and finally be able to tap into the true power of Google.

I’ve recently created a program which shows you exactly how to do it, and you can get your hands on
it by clicking here.

Posted by Scott Bywater in marketing Feb 21st, 2013 | No Comments »

Look at the statistics and they’ll tell you that most people end up selling their business for far less than it’s worth.

Then they bitch and moan about the fact nobody could see the value, and the fact they’ve invested their heart and soul into it.

So why is this the case?

It’s because they don’t put themselves in other people’s shoes.

Nor do they build businesses that anybody in their right mind would want to pay good money for…

EVEN IF IT’S MEGA-PROFITABLE

So if you’re looking to sell (and every business should be thinking about it, even if you just started and that date is decades away) then you  need to get your business prepared in advance…

Otherwise, you’re stuffed.

Why?

Because selling is far harder than buying.

But it can be done (thousands have already proven that)

I don’t care what sort of business you have – even if you’re a one man band right now who does all the work yourself (and you think you’ll simply  hang up your boots on D-Day)…

You can walk away with a big, fat, brassy chunk of change.

But you’ve got to know how to get the structure right.

On page 4 of the March edition of the More time at the Beach Newsletter I walk you through the 3 most important steps you must have in your business to fetch top price.

Even if you’re not looking to sell for a decade or two, these 3 steps will make your business easier, profitable and more fun today.

And unless you’re some sort of masochist who loves pain, that’s…

EXACTLY WHAT YOU WANT

It’s the ultimate one-two punch.

Click here to get your hands on it for just $1

By acting today, you’ll also get over $371 worth of bonuses for putting it to the test – together with these little gems…

  • The Marketing Super-Chart: Use it daily to make your business double – and get to spend more time ON your business instead of IN your business.  Based on what Albert Einstein refers to as the “8th wonder of the world” (Page 3)
  • How to spot the profitable niches hidden inside your business (and run a test campaign that could open up a profitable side-business that’s better than your existing one. Pages 4-5)
  • How I made over $4,000 from the comfort of Daydream Island, without even checking my email (I wish I’d done this last year. Pages 5-6)
  • Stop running SALE… SALE… SALE adds. Use the techniques and samples on pages 7-10 to give yourself an overwhelming advantage over your competitors
  • A simple strategy to make your customers “crazy to leave” (dead easy, works like a treat. Page 11)
  • Want more good people on your team? Adapt the idea on page 14 to find the best employees
  • Want more referrals? Use this letter as a template, and it should take less than an hour (page 12)

Plus: You’ll also get a complimentary CD called “How to Use Customer Service to Double Your Sales in 3 Years (all without spending a cent on advertising)”

So if you’re serious about selling your business at top price (or simply want a more profitable, fun and easy business today)…

Act Now because this newsletter is literally being printed as we speak. It will be mailed today.

Here’s the link again:

http://www.moretimeatthebeach.com/bronze

Posted by Scott Bywater in marketing Feb 20th, 2013 | No Comments »

It doesn’t matter if you’re an accountant, mechanic, consultant, doctor, chiropractor or copywriter – the service industry really sucks for creating wealth…

I know that’s the last thing you’d expect to come out of the mouth of someone who’s actually in the service industry.

But a few years ago, I realised its limitations.

It was after a visit from my accountant.

You see, there was a time when I broke through to a good level of income.

After that, I thought it would skyrocket.

But then I looked at my bank statements for the past 3 years and…

THEY WERE VIRTUALLY IDENTICAL

Despite that fact I was working at my capacity, crazy-busy meeting deadlines, etc… the business wasn’t growing.

That’s what tends to happens in service businesses.

Why?

Well… imagine you get your business rocking, and you’re a chiropractor.

Thousands of people want to come and see you…

How many can you see at any one time?

One, right?

How much can you make per hour?

Whatever your hourly rate is, right?

Now imagine you’ve got a product…

How many of those products can you sell at any one time?

As many as you like.

You get thousands of people at your door… you can give them the product and you’re done – and you’ve made a small fortune in the process.

So how can those of us in the service industry fight back?

How can you “productise” your service so you can sell it by the bucket load?

So you are not worn down doing the heavy lifting?

So it isn’t dependent on you?

That’s the question I answer on page 5 of February’s More Time at the Beach Newsletter.

I also show you a sample of a “niche” ad you can use to test the water…

And where to “look” to identify what to productise.

And how to test it with minimal risk.

Click here to get your hands on it for just $1

By acting today, you’ll also get over $371 worth of bonuses for putting it to the test – together with these little gems…

– The Marketing Super-Chart: Use it daily to make your business double – and get to spend more time ON your business instead of IN your business. Based on what Albert Einstein refers to as the “8th wonder of the world” (Page 3)

– How to set up your business to sell (and more importantly, make it easier to operate, more profitable and more fun. Everyone should do this. Pages 4-5)

– Exactly what to do to make your business a saleable asset (and more importantly, make it easier to operate, more profitable and more fun. Everyone should do this. Pages 4-5)

– How I made over $4,000 from the comfort of Daydream Island, without even checking my email (I wish I’d done this last year. Pages 5-6)

– Stop running SALE… SALE… SALE adds. Use the techniques and samples on pages 7-10 to give yourself an overwhelming advantage over your competitors

–  A simple strategy to make your customers “crazy to leave” (dead easy, works like a treat. Page 11)

– Want more good people on your team? Adapt the idea on page 14 to find the best employees

– Want more referrals? Use this letter as a template, and it should take less than an hour (page 12)

Plus: You’ll also get a complimentary CD called “How to Use Customer Service to Double Your Sales in 3 Years (all without spending a cent on advertising)”

So if you’re a service professional who’s tired of earning less than you’re worth, and you want to make your business easier, more profitable and fun…

Act Now – because this newsletter will be mailed today or tomorrow.

Here’s the link again:

http://www.moretimeatthebeach.com/bronze

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