Posted by Scott Bywater in marketing Mar 28th, 2013 | No Comments »

Whenever I write copy, the #1 thing I try to do is put myself in my customers shoes.

Why?

Because they are the guys & gals who are handing over the money.

And unless I offer something that’s worth more to THEM than the money they are spending, they aren’t going to hand it over.

Or they are going to opt for the competition.

And today, I want to encourage you to do the same…

Take a moment to imagine your house has a leaky roof.

You call over 3 builders.

You ask them questions.

They all seem much of a muchness.

But then the guy you kind of liked most comes back with a quote that includes a few words scribbled on a piece of paper and a price.

You ask him questions.

You like him.

But you’re just not sure.

Then one of the other guys comes back to you with a detailed proposal which explains everything in detail.

Exactly what he’ll do (& when the job will be completed by).

Exactly what will happen if he fails to deliver on his promise.

Exactly what materials he will be using and why they are the best.

Testimonials from your local area of people he’s done work for (one of them just happens to be a close friend of yours).

Everything is outlined step-by-step. Every one of your questions is answered. Nothing is left out.

Who would you choose?

Yes, the 2nd guy wins the job, doesn’t he?

And that’s why a good proposal is your best weapon for crushing your competitors – and walking away with the moolah.

At least it was for Tim Pringle.

He boosted his sales by 600% in one month. You can find out about his story by clicking here.

Posted by Scott Bywater in advertising, marketing Mar 27th, 2013 | No Comments »

When I was in my early twenties, I ended up venturing to Byron Bay in my beat up rust bucket of a car…

I was a bit of a searcher, and I’d heard of this spiritual place I could go to find myself.

I ended up getting depressed with it in the end… and certainly didn’t agree with many of their philosophies…

But I did learn from it…

For instance, they’d have this process where people would sit down on a chair with the fat guru…

And he would say…

“And who are you?”

… like a zombie.

I told him that I was my car, and got a chuckle from everyone.

But anyway… people would then talk about all of their issues, problems, etc.

Their boyfriend left them. They got anxious about their business. They were stressed, etc… and it gave me a deep insight into human nature.

In a nutshell…

We’re all suffering from the same crap.

Anxiety. Fear of not being good enough, unloved, etc.

Shame.

Lack of confidence.

The list goes on and on.

The problem is many of us are unconscious of our “stuff”…

I know this from experience

When I was younger I had all this “stuff” from childhood which stopped me from really connecting with people & rubbed some people up the wrong way.

I was lucky enough – thanks to my wife – of becoming aware of this…

Lucky for me… otherwise I would have gone through my whole life suffering and blaming everyone else for what was my fault.

That’s why as parents we need to be really good coaches.

But how does it help us in business?

Well, firstly – if you read books like Emotional Intelligence they’ll tell you that the #1 most Important skill of good managers is emotional intelligence.

Or self awareness.

But it’s also true for our customers.

#1 – if we understand our own fears and issues, we’re more likely to have empathy with our customers.

But #2…

Many business owners go through their whole business life without REALLY understanding WHO their customers are and WHAT drives them.

And if you don’t know what drives them, you can’t really sell to them effectively… now can you?

Like most things, it’s an easy fix…

When you know how.

I show you exactly how to fix this problem on pages 46-90 of my Cashflow Advertising Manual

Including all the questions you need to ask yourself

How to define the USP your customer actually cares about (pages 53-58)

How to get inside the deepest resources of your customers mind (pages 58-59, including fill-in-the-blanks homework so you really get it)

A simple document you can fill out which will completely takes away all the fears your customer has in buying from you (page 63)

10 powerful questions you must ask about your ideal customer (page 64)

How to help your customers “feel the pain” of not working with you (remember, people are WAY more motivated by avoiding pain than gaining pleasure… page 67)

And that’s just the tip of the ice-berg.

Here’s something I have found in my own life:

Once I am aware of something, I can’t go back to the old way of doing things.

It’s virtually impossible.

Why?

Because I know the old way creates pain… and the new way creates pleasure.

It’s the same with “awareness” of your customers.

Once you go through these steps and truly “get” them…

You’ll change the way you approach them forever.

And this will put thousands of dollars into your pocket.

Get started today by clicking here

Posted by Scott Bywater in marketing, Psychology, Time Management Mar 26th, 2013 | No Comments »

Most of the things the majority does are generally wrong.

Yes, I really do believe in Earl Nightingale’s (who was the father of personal development) quote that we should look at what everyone else is doing and do the complete opposite.

In fact, that’s what I’ll be teaching you in the upcoming “more customers on a shoestring” coaching program I’ll be releasing after Easter: to do the complete opposite to your competitors.

If you can do that, it can help you overcome so many of the traditional frustrations like…

Being a commodity
Not having enough time
Not being able to break through the noise
Wasting money on ineffective advertising

If you want to get better results from everyone else, you’ve got to be different.

This is the case everywhere, not just in business. Let’s take exercise for instance…

Now most people have believed for years that the best way to exercise is walking or running slowly… and that it’s best to do everything in moderation.

But the latest research suggests it’s NOT TRUE.

In fact, its showing the best way for you to exercise is in sprints, followed by periods of relaxation.

Just look up interval training research on the web… or something along those lines, and you’ll find plenty of studies and research backing this up.

When I exercise, I’m in and out in 20 minutes.

I exercise in 8 x 30 second sprints.

And I don’t do it more than two or three times a week.

Anyway, the reason I’m sharing this with you is because so many business owners say they don’t have enough time.

But if you can learn how to apply these interval training techniques to the way you work on a day-to-day-basis, it will make you WAY more productive.

I’ll show you exactly how to do it on this program.

It walks you through everything I do to get the maximum done in minimum time, including…

How I start by day for maximum productivity (page 2)

How to ensure you get the most important things done (page 3)

The biggest time management mistakes most people make (page 4)

How to “checklist” your way to forced productivity. Do this and you’ll never forget to do the most important things, every day (page 9)

How bottlenecks can crush your productivity – and how to eliminate them fast (page 20)

And much, much more.

Check it out now by clicking here.

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