Posted by Scott Bywater in creative thinking May 31st, 2013 | No Comments »

I woke up in a certain mood today, and thought I’d stir up all the “coffee addicts”.

Following yesterday’s email I got a couple of emails back telling me that coffee wasn’t bad for you.

One of them read like this…
(my response to follow)


“I’m not sure who you get your health advice off, but you might be overpaying them;

“Over the past 6 months, I’ve stopped drinking  coffee… cut sugar out of my diet and started going to the gym 4 times a week, doing both  weights and cardio…”

Coffee has antioxidants that cross the blood brain barrier,  coffee drinking is associated with significantly slower mental decline,

Also,  small caffeine doses increase exercise efficiency, and small doses increase data processing rates.

If you keep the half life of caffeine in mind,  it’s easy to go to sleep with virtually zero caffeine in your system,

I’d suggest that some of your health advice is coming from the group that believes that if you enjoy something,  then you shouldn’t have it,

Hope you’re not going low fat as well.

Ok, so there are a few good points that are made here, and I do think there are to-and-fro’s for coffee. I don’t think it’s evil and I haven’t decided to give up the
drink forever…

But I have decided I’d try and stop it for 12 months.

Why?

Firstly, because I craved it too much.

I’d have to go out for my morning coffee, and I’d have to go out for my afternoon coffee. Sure, I enjoyed it while I did… but there’s a difference between enjoyment and addiction.

Also, I’m the kind of guy who takes on a lot of projects, there’s a lot happening, and it can get stressful at times. From my research, coffee plays with the cortisol levels in your blood, and that adds to one’s stress levels.

One thing I have noticed since I have stopped taking it is that I am less stressed. Things get to me less. I seem to manage better.
It’s a test in lifestyle design, and stopping coffee has allowed me to stop living off…

MEMORY.

What do I mean by that?

I mean that most of us, particularly in business, rely on our memories. One particular strategy or approach worked for us in the past, so we keep on doing it regardless.

Whether it’s a sales technique, a way of answering the phone, a way of planning our day, etc.

It’s necessary.

If we didn’t rely on our memories, we’d go crazy… we wouldn’t know what to do.

But there’s also a problem with that approach.

You just do what you’ve always done.

You don’t open yourself up to a better way.

You stop thinking creatively.

And there’s no way you’re going to get a million dollar idea.

If you want to move away from being tied to your memory, start thinking creatively, unleash your mind to spot those million dollar ideas…

And start thinking like some of the world’s biggest innovators like Steve Jobs, Walt Disney and Richard Branson…

Then throw away your “memory” for an hour, release your shackles and get your hands on this creativity buster for the ride of your life.

By the way, no I’m not going low fat. Low fat is a big mistake in my opinion, perpetuated by a dangerous myth that’s had terrible consequences to our health. But that’s another story for another day.

Posted by Scott Bywater in marketing May 30th, 2013 | No Comments »

If only you could get rid of your competitors, you could make WAY more money, right?

You think you’ve got a deal, only to hear your client decided to choose your competition.

It’s happened to all of us, and when it happens our primal urges kick in – there’s a kind of “sting” you feel in your gut…

So how do you allow it happen less often?

How do you make sure you stand out as different compared to your competitor?

It’s easy.

You’ve got to make it hard for them.

You’ve got to do what hardly anyone else will do.

You see, most competitors are happy to run ads.

That’s easy…

Pay the newspaper or online advertising medium a few hundred dollars, and you’re good to go.

But they’re not willing to take the steps AFTER the prospect is generated to separate themselves from the competition.

You can’t shortcut this process.

Well, you can and you can’t.

Let me explain.

Some people in business think like a person who expects to be really, really healthy while eating junk food and sitting on their butt each day.

That’s impossible.

I know this from experience.

Over the past 6 months, I’ve stopped drinking coffee… cut sugar out of my diet and started going to the gym 4 times a week, doing both weights and cardio…

I’ve never felt fitter, healthier, sharper.

Of course, I do take some shortcuts, like doing something known as interval training which allows me to get more out of 20 minutes of exercise than most people get in an hour.

It’s where you push yourself for 30 seconds, then go slow for 2 ½ minutes, and repeat the process about 8 times.

Try it… you can be in and out of the gym in 20 minutes.

You’ll be stuffed afterwards, but it’s worth it.

Anyway, just like there are shortcuts in the gym… there are also shortcuts in building a process that separates you from your competition.

For instance, recently I did a critique with a couple in a super-competitive industry.

And I walked them through the exact process to differentiate themselves, in order to maximise the conversion they generated from the incoming leads.

Like all my critiques, they paid $500 for the hour.

But you don’t have to.

You can be a fly on the wall and listen to the recording by getting your hands on this.

Posted by Scott Bywater in Internet Marketing May 29th, 2013 | No Comments »

Google

Google

Google

That’s all we seem to hear these days.

Get to the top of Google, and you’re all set. But who’s really pulling that off for major keywords…

NOT MANY PEOPLE

That’s why many companies are turning to the 2nd biggest search engine.

In fact, Zappos, that really smart company that sells shoes over the internet

Attracts 250,000 visits a year to its web site from this search engine.

More and more business owners are starting to tap into the power of it.

I was first introduced to this search engine by a client in Melbourne who was using it to attract new patients to their health practice.

It worked like a dream.

It was easy to generate high rankings.

And within just a few weeks of their efforts, they were beginning to get clients walking through the door…

Within a few months, they had more than 10 clients.

Not bad when you consider each client, on average, is worth several hundred dollars, and there was…

Very little cost or hassle.

Years ago, it used to be a hassle.

But at my GOLD seminar yesterday, my web designer Nik Cree showed everyone how you could get “search bait” into their system, literally within minutes.

That’s powerful, especially since this link bait may also be your secret to

GETTING A HIGH RANKING ON GOOGLE

Want to know how to tap into the world’s 2nd biggest search engine…

before this one becomes harder and harder to “crack” like Google?

Then get your hands on this

… and in less than an hour you’ll be able to start attracting more traffic via this powerful vehicle too.

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  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
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