Posted by Scott Bywater in marketing, Time Management Jun 28th, 2013 | No Comments »

I was on the phone with a business owner the other day, and
he was struggling financially.

His problem…

He didn’t have any time to do any marketing.

But he didn’t have any money to pay anyone to do the marketing
for him.

Sounds like a chicken and an egg scenario, doesn’t it?

But here’s the thing…

YOU MUST MAKE TIME FOR MARKETING

Otherwise, you’re running around in circles for the next 5 years because
you’re too busy to do anything about it.

And why are you too busy to do anything about it?

Simple.

Because you’ve been too busy to do anything about it.

And because you haven’t put a few hours aside to work on your business
each week in order to get out of the “I’m too busy” rat race…

You stay in it.

And until you make that shift, you’re going to stay in it…

FOREVER & FOREVER, AMEN.

Don’t let that happen.

Carve out a few hours. Put them aside. For you.

That is, if you know what to do of course.

But if you don’t…

Then you really should check out my More Customers on a Shoestring
coaching program.

It walks you through everything from what to do…

Before
During
And after the sales process.

All broken down into step-by-step processes and with the templates so
you can act on the information and transform your business in just 12 weeks.

I’m going to be relaunching it over the next month or so… as soon as I get time
with my schedule. So if you’re interested in getting an advanced heads up, shoot
me a reply email with the subject line:

“Scott, I’m sick of the no time, no money trap”
… along with your name, email and phone number.

Posted by Scott Bywater in advertising, copywriting Jun 27th, 2013 | No Comments »

When I was in year 10, I came down with a bout of glandular fever.

I was living in Darwin at the time and it was a really tough time for me, as I took half the year off to just hang around
home…

And it’s kind of difficult to have too much time to think when you are 16.

Anyway, I was going to repeat that year, until a lady called Mrs. Pettit (thank you) pulled me aside and said what are you
doing? You are too smart to repeat? Forget it.
I continued on and did reasonably well for the year.

So much so, that I was pulled aside for a briefing for the year 9’s where the school gave the year 9’s an opportunity to talk
to the year 10’s about what it was going to be like.

The whole idea was that you scared the beejeezus out of the year 9’s in an attempt to make them fear year 10 and really work
hard.

I decided to just be honest.

So when I was asked I said:

“Listen, the teachers all talk about how hard year 10 is. But it’s not really… you don’t need to be scared. You just need to
pay attention and do your work. It’s not really any harder than year 9.”

One of the teachers was not impressed.

And had no hesitation in letting me know.

But really, what do I care?

You asked me to tell them from my heart.

I’ll tell them from my heart. I’ll tell them straight.

I owe it to them to do that.

In fact, I like to do that with everything.

No mystery… just the facts, maaammm.

For instance, some people think writing ads & sales letters is some
type of black-hate science. And many of the gooroos have an interest
in making you think that.

But it’s not.

In fact, if you will just learn to talk and then write with a passionate
message… you’re half way there. That’s right…

Say your message out loud

Then write it down.

Say the next sentence out loud

Then write it down.

That’s why it’s called salesmanship in print, baby.

Of course, you’ve got to understand the mechanics of what to say and how to structure your message.

But even that’s not very hard.

I walk you through the whole process, step-by-step in this comprehensive program

Posted by Scott Bywater in Proposals Jun 26th, 2013 | No Comments »

Before I talk about the origin, let me show share a note I received from a financial planner yesterday (my response to follow)…


I am a financial planner – I meet a lot of people & the conversion rate is low – that is par for the course. But, I know there will be some that I miss out on due to lousy follow up etc… You nailed it – I do a great ad, the office is stunning, I do a great presentation and then I send them home with nothing. I used to think that my ‘song and dance routine’ should be enough but I think you are spot on Scott. Can we talk about the cost to get you to help me put together a document for prospective clients?

Believe me, I’ve heard many similar stories.

It’s kind of like being in the State of Origin, running all the way to the try line and then when it’s time to put the ball down and score your 4 points…

Looking around and asking for permission from the other team…

Before getting bundled over and having the ball knocked out of your hands.

And that is why I think Qld will win tonight.

They’ve got their backs against the wall. They’re tough. And they’re not going to go down 2-0 without a fight. In fact, if they get the slightest whiff of the try line, they’ll fight with all their effort to secure those points.

It takes a lot of work to get to that try line in business.

The ad takes work and money. The office is expensive to maintain. The presentation has been tweaked and tweaked and tweaked along the way…

But if you don’t put the ball down, if there’s the slightest doubt in the customers mind…

You lose the sale, which is often THOUSANDS OF DOLLARS.

I watched the Socceroos play Iraq the other night in soccer.

Although I was excited to see that we won and made it to the world cup, I didn’t think we played that great.

Both teams played well. They tussled. They had skill. They had trained hard.

But there was one difference between the two teams…

Australia put the ball between the two posts & into the net.

Without that, it would have been a stalemate.

At 1-0 we’re victorious. At 0-0, we’re depressed.

Same goes with the State of Origin…

It doesn’t matter how well each team plays, how much possession they have, etc… if they can’t put the ball behind the line, they’re a dead dog.

Of course, you’ve got to make that opportunity happen. You’ve got to give yourself scoring opportunities. You need the leads. You need the presentation. You need the ad.

But baby… you’ve got to make sure you put the icing on top or it’s all for nothing.

Do that, and you can increase your results by up to 500%.

Don’t believe me? Think I’m a hyped-up, crazy-copywriter?

Then check this out

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