Posted by Scott Bywater in marketing Jul 31st, 2013 | No Comments »

The other day I was at the gym, doing this exercise called the
low row.

Anyway, while I was in between sets one of the personal trainers
came up to me and said…

“you know you’re really going to hurt your back doing your exercise
that way…”

I said…

“Really?”

And he explained to me that I should lower the weight and keep my
back straight… & that would give me a better result while reducing
the risk of injury.

Then he suggested booking a session so I could go through my regime.

I did.

And he showed me how I was doing several exercises wrong.

It only took 40 minutes for him to take me through this, but had I not got
his advice, I could have been doing the same thing for years…

I would have injured my back and potentially had to pay thousands in
chiropractic bills, etc.

Take hours off work.

And not got great results in any case.

It would have been a massive headache.

It’s often like that, isn’t it?

A small tweak from an expert can save you a lot of headaches.

That’s certainly the case with advertising.

You could run an ad, sales letter or web site for years… and miss out on the
massive potential hiding inside, simply because you didn’t get the right advice
at the right time.

This could literally cost you thousands of dollars.

But like me and my gym routine, you don’t know what you don’t know.

Want to know what you don’t know?

Want to know how to supercharge the results of your advertising, sales letter,
flyer or web site?

Then waddle your butt over to http://www.scottbywater.com/critique/

Posted by Scott Bywater in copywriting Jul 30th, 2013 | No Comments »

I haven’t been stuck for an idea for years when it comes to writing
these emails.

But today I am.

Weird.

Never happens.

Not sure where this mental block came from.

But it doesn’t matter.

Coz you should never stare at a blank screen.

You should get started.

Then something just comes to you, like…

WHAM

… while you’re writing.

Sure, it helps to have structure.

I have all of these ideas written down on my phone.

But none of them grabbed me today, so I thought I’d just write and see what
comes out.

And that’s the key to overcoming paralysis analysis.

For instance, if you don’t know which marketing strategy to implement, then really you should just pick one and run with it.

You’ll learn from that.

Ideas will come to you.

And that will help you with the next thing.

Business is like that.

Success breeds success.

Action breeds additional action.

And perhaps that’s why nothing came to me today.

I was meant to get this message out…

Because there’s a balance isn’t there?

Planning is critical.

In fact, the most successful people in the world get that way because they plan.

The architect earns more than the bricklayer because he plans.

But if you overdo planning…

If you think things over too much…

Then you fall over to the other side…

And end up doing nothing.

And that’s even worse.

So today, ask yourself…

Am I planning too little…

Or am I planning too much?

The solution is easy.

Less action, more planning & thinking.

Or more action, less planning & thinking.

A good plan is critical to managing your time. To learn how I squeeze the most out of every day, get your hands on this

Posted by Scott Bywater in marketing, Proposals, Sales Jul 29th, 2013 | No Comments »

Got an email from one of my clients the other day…
(my response to follow)

I am able to get people to understand the needs of using someone like me,
getting the commitment (money) is another thing. How do I convince people
to do that and get them over the line?

Interesting question…

And I would say that unless you’re getting the money then that person
doesn’t REALLY understand the needs of using you.

Nodding heads don’t mean anything.

They might be just being nice.

Think about it.

If they really understood the need and saw your product or services as more
important than the money…

THEN THEY WOULD HAND OVER THE MONEY

You see, our minds are always in a bit of a tug-of-war, asking…

Is the money more valuable?

Or…

Is this product or service more valuable?

It’s like a set of scales.

And as soon as your product or service becomes more valuable than the
money, then it tips the scales.

For instance, we’ve just bought a new house.

In a couple of weeks, we move.

We’re paying for a removalist.

That’s a no brainer for me.

I can spend 10 hours doing it myself, or I can cut the process in half (or
more) and get help from a removalist.

The service is more valuable than the money, so I hand it over.

Of course, it’s not always that simple.

Sometimes you really need to convince people of WHY the service is more
important than their money.

You need to answer their objections.

You need to PROVE why you’re better than your competition.

So what’s the best way to do that?

It’s not face to face.

People just doubt you.

You’ve got to set up a system which does it for you.

Tim Pringle did.

And he boosted his sales by 600%.

Want to know his secret?

Then click here

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