Posted by Scott Bywater in advertising Aug 30th, 2013 | No Comments »

One of the biggest reasons why you can’t get customers is because you’re boring. That’s right, I said…

BORING

Well, not you…

It’s the way you communicated your business to others.

Have you heard of…

AIDA

It an old sales and marketing acronym that spells out the secret sauce to success for any advertising or marketing campaign…

ATTENTION

INTEREST

DESIRE

ACTION

The problem with most business owners – no matter whether you’re an accountant, a plumber, a mechanic, an online marketer, a cleaner, a solar panel installer, whatever…

Is that you just don’t get anyone’s attention to start with…

Why?

Coz you’re boring.

And without attention, nothing happens baby.

Think about it – you want to get married.

You gotta get your future husband or wife’s attention.

You dress the part. You put your best foot forward.

Now we understand that with dating, but when it comes to advertising, we think I’ll just be boring and follow everyone else.

That’s the safe way.

And then we whinge coz the phone’s not ringing, or the web sites not clicking, or there’s no money in our bank account, or whatever.

Rule #1 is…

YOU’VE GOTTA GET THEIR ATTENTION

Otherwise there’s no action.

And you’ve got to keep their attention.

“Easier said than done, Bywater, there’s nothing interesting about me” I hear you saying.

“I’m an accountant and our industry is as boring as batsh**. How am I gonna get anyone’s attention with that?”

Oh, yes the dilemna.

After all, most people don’t really get that excited hearing about tax or  numbers or superannuation, etc, right?

But you don’t have to talk about that.

No way.

Not to get their attention.

There is a better way.

And it’ll help you get past your customers defences and get past first base in an instant.

It’s a clever psychological tactic that Robert Collier discovered way back, yet hardly any business owner uses – and it will make you stand out like the only accountant who turned up to a party naked.

Ok, that’s probably overdoing it.

But you get my point. (that would certainly get people’s attention,right?)

Don’t worry, this strategy won’t embarrass you…

Instead, it will put money in your pocket.

Coz…

Without Attention, YOU’RE TOAST

And the good news is, when you go to page 13 of the August More Time at the Beach Newsletter I’ll give you the exact web site any business owner can use – no matter what your industry – to slip under your customers “defence radar” and grab their attention.

Then on page 14, I show you how any business can take their “discovery” from this web site and turn it into something which grabs instant attention.

And it doesn’t stop there, coz you’ll also get two web sites you can visit to learn from THE MASTERS of keeping attention over a LONG period on page 14 (perfect if you want to write an ongoing newsletter, but don’t know what to write. Remember, your existing customers are the most likely to buy from you again and again and again. They are in fact, 5 times easier to sell to.)

And on page 15, you’re going to learn how to get INSTANT CREDIBILITY, even if you’re a totally unknown brand in your customers mind – including two real examples from a company you’ve probably never heard of, but will instantly respect once you see these ads.

Yes, the August newsletter has it all.

The best customer “pick-up-lines”…

And the best “instant attention” & “instant credibility” strategies…

Get your copy now for just $1

It doesn’t stop there – coz you’re also gonna get over $371.00 worth of bonuses and these little goodies in the August edition…

  • Do you sell a product or service for twice the amount of the competition? Try this one-liner… it helped one company sell out of their “overpriced” products within two weeks. (Find out exactly how to adapt it to your product or services. Pages 6-7)
  • 100 upsell methods were used, but this 8 word question came out trumps, succeeding 58% of the time. Find out how to adapt it to your business to add extra dollars onto every sale. Page 7
  • The advertising design mistake which can drop your results by up to 50% (according to studies by the great David Ogilvy, are you unknowingly doing this in the ads you run today and costing yourself a small fortune? Page 8)
  • Two web sites to visit to spot the hottest daily trends (& exactly how to turn those trends into an entertaining email, newsletter or conversation piece. You’ll never be stuck for ideas again. Page 13)
  • 80 people were sent this email. 21 clicked. 2 bought, and the profit was $400 profit. It took less than 10 minutes to write. See the exact email, who it was sent to and how it can be repeated month after month to pay for a family holiday every year (page 2)
  • How to put your testimonials on steroids (this strategy alone has made me over $30,000 within just months. Don’t have testimonials? I’ll also walk you through a step-by-step process on how to get them… fast. Pages 9-10)
  • Busy running around in circles, but can’t scale for more growth? Here’s how virtually any business can turn that around, no matter what’s holding you back. Pages 11-12

PLUS: you’ll also receive a CD called “Million Dollar Relationships” which walks you through exactly how to make millions through nurturing relationships with your clients, staff and key centres of influence. But it was mailed yesterday and there’s only 8 copies left, so to make sure you don’t miss out, skip your booty along to:

http://www.moretimeatthebeach.com/bronze

Posted by Scott Bywater in marketing, Sales Aug 29th, 2013 | No Comments »

When I was young and single, I was never much good at “picking up,” particularly early on.

My strategy sucked.

At one stage, just before I met my wife I did learn a few things, started applying them and they began to work. I had some luck 😉

Funny that.

You get the right strategy, the right system, & it works.

Same goes with anything in life, including sales and marketing.

Everything is based on a system.

If you want to be healthy, you get the right system (mine includes exercising 4 times a week, filling up a bottle of water before I start to work, standing up every 20 minutes from my desk,
doing these wrist cracks a few times a day, etc).

If you want to stop forgetting things, you need a system (I used to forget things when I went to the gym in the morning. Not anymore. I have a simple checklist to make sure it doesn’t happen).

And if you want to get your customers’ attention and make more sales, you need a system. For instance, in the August edition of the More Time at the Beach Newsletter (which is mailed today) so click here now I give you a whole heap of “pickup lines” that will help you pick up more customers and sales, including…

Six words that instantly boosted sales within a health food store (page 5)

Six words used at a chemist to sell products for their feet (9 out of every 12 people said yes, and the followed up with another phrase which allowed them to sell hundreds of products within weeks. page 5)

Two simple nine word phrases that worked like magic for selling toothbrushes (page 6)

Nine words that sold a boatload of fish, and set a store record (page 6)

Eight words used as an upsell that succeeded 58% of the time (page 7)

Yeah, I know. You’re not a chemist or a health food store. And you don’t sell toothbrushes or fish… and that’s why I break down these magic little phrases and show you how they can apply to ANY business – including YOURS.

That’s gotta be worth one measly buck, doesn’t it?

Get your pick up lines now for just $1

Especially since you also get over $371.00 worth of bonuses, plus these “little goodies” in the August edition…

  • Do you sell a product or service for twice the amount of the competition? Try this one-liner… it helped one company sell out of their “overpriced” products within two
    weeks. (Find out exactly how to adapt it to your product or services. Pages 6-7)
  • The advertising design mistake which can drop your results by up to 50% (according to studies by the great David Ogilvy, are you unknowingly doing this in the ads you run today and costing yourself a small fortune? Page 8)
  • Two web sites to visit to spot the hottest daily trends (& exactly how to turn those trends into an entertaining email, newsletter or conversation piece. You’ll never be stuck for ideas again. Page 13)
  • 80 people were sent this email. 21 clicked. 2 bought, and the profit was $400 profit. It took less than 10 minutes to write. See the exact email, who it was sent to and how it can be repeated month after month to pay for a family holiday every year (page 2)
  • How to put your testimonials on steroids (this strategy alone has made me over $30,000 within just months. Don’t have testimonials? I’ll also walk you through a step-by-step process on how to get them… fast. Pages 9-10)
  • Busy running around in circles, but can’t scale for more growth? Here’s how virtually any business can turn that around, no matter what’s holding you back. Pages 11-12

And it doesn’t stop there – you’ll also receive a CD called “Million Dollar Relationships” which walks you through exactly how to make millions of dollars through nurturing your relationships with clients, staff & key centres of influence.

But it’s being mailed today, so don’t get left out in the cold. Step inside, grab your hot chocolate & marshmallows, take a seat by the fire… and get ready to enjoy the tips, tricks and strategies that will keep you warm for many, many, many winters to come.

Here’s the link again:

http://www.moretimeatthebeach.com/bronze

Posted by Scott Bywater in marketing Aug 28th, 2013 | No Comments »

In about four weeks, I’m taking my family to Fiji.

In fact, that’s probably the biggest “urgency” factor that’s caused me to push the income up over the last couple of years.

I want to give everything I can to my son while he’s still young enough to enjoy it.

The years are flying past. Yesterday he was four, today he’s 7 and 7 years from now he might want to be off with his mates rather than on holidays with us…

So I want to take advantage of every opportunity I get.

Anyway, that “why” has propelled me to take faster action over recent years.

To make quicker decisions.

Take more risks.

How about you… what’s your why?

Tap into it, and then consider this little strategy which could help you win yourself a family holiday each year:

Let’s say you’re a carpet cleaner and you want to find extra cash for a holiday, but you don’t have much money for advertising.

You do the calculations and work out you service 25 customers a week, 1250 a year – and if you could just get 30% of those customers to spend $30 extra, you could pocket an extra $11,250 a year… enough to pay for a decent holiday in Fiji, Hawaii, Bali or the Greek Islands.

How do you test out this strategy without risk?

It’s simple.

You identify two questions to ask.

You ask that question to 20 of your customers.

And if just 6 of those 20 customers say yes… you’ve probably WON YOURSELF A HOLIDAY, because you can repeat this process over and over and over again.

The best part: there’s absolutely NO risk and NO advertising cost.

And I’ll show you exactly what questions to ask – no matter what business you are in – when you check out page 4 of this month’s edition of the More Time at the Beach Newsletter.

Click here to get yours delivered your mailbox

Isn’t it worth risking $1 for a strategy that gets you a holiday a year? Especially since you also

get over $371 worth of bonuses, plus these “little goodies” in the August edition…

  • 100 different upsell methods were used, but this 8 word question came out trumps, succeeding 58% of the time. Find out how to adapt it to your business to add extra dollars onto every sale. Page 7
  • Do you sell a product or service for twice the amount of the competition? Try this one-liner… it helped one company sell out of their “overpriced” products within two weeks. (Find out exactly how to adapt it to your product or services. Pages 6-7)
  • The advertising design mistake which can drop your results by up to 50% (according to studies by the great David Ogilvy, are you unknowingly doing this in the ads you run today and costing yourself a small fortune? Page 8)
  • 80 people were sent this email. 21 clicked. 2 bought, and the profit was $400 profit. It took less than 10 minutes to write. See the exact email, who it was sent to and how it can be repeated month after month to pay for a family holiday every year (page 2)
  • How to put your testimonials on steroids (this strategy alone has made me over $30,000 within just months. Don’t have testimonials? I’ll also walk you through a step-by-step process on how to get them… fast. Pages 9-10)
  • Busy running around in circles, but can’t scale for more growth? Here’s how virtually any business can turn that around, no matter what’s holding you back. Pages 11-12
  • Two web sites to visit to spot the hottest daily trends (& exactly how to turn those trends into an entertaining email, newsletter or conversation piece. You’ll never be stuck for ideas again. Page 13)

And yes, just like those good ol’ Demtel ads, there’s even more. You also get a CD called “Million Dollar Relationships” which walks you through how to get more value out of your key relationships with clients, key centres of influence & your team.

But it’s going in the mail today or tomorrow, so if you want to be snacking on the delicious treats above, hop off the fence and trot across to http://www.moretimeatthebeach.com/bronze before I’m forced to shut the doors on this bus that’s agoin’ places.

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