Posted by Scott Bywater in general Dec 24th, 2013 | No Comments »

My wife says I can’t dance. She claims I have two left
feet, and says she must have loved me when she met
me because it certainly wasn’t my dancing or my dress
sense that won her over.

But I disagree.

So much so, that to thank you for putting up with my rants
all year I’ve put together a little video for you.

Check it out above.

My wife’s dancing.

My son’s dancing.

And I’m dancing.

They think they’ve got the moves.

But I don’t care what they say, I think I’m the
man with the grooves.

Have a great Xmas tomorrow, and remember…

Your relatives might grate on you (love ém and hate
‘em, isn’t that what family is for?)…

But don’t sweat the small stuff.

Posted by Scott Bywater in Internet Marketing, marketing Dec 23rd, 2013 | No Comments »

I just got back from a week just south of the Gold Coast.

And while I was at Dreamworld with my family I was chatting with a friend about kung-fu tricks that can help you create relevant content that converts and is not salesy…

kungfu panda

Anyway, my panda friend said…

Keep it simple.

Master the basics.

And that brings me to this question which came through the other day…
(my response to follow)


Being in Real Estate we do not get many impulse buyers. It is often a slow burn taking years and obviously every other office
in the area is attempting to do the same thing.

Clearly my goal is to form and maintain a connection so that when they do consider selling I am the logical choice; to differentiate myself to potential clients without letting our opposition know too much of our operation.
The challenge is having relevant content that is not so salesy that it pushes people away.

My Response:

This guy is right on the mark.

He knows exactly what he needs to do.

Build a relationship.

Create trust.

And the sales will follow from there.

There’s this book called Youtility where an example is given of a swimming pool company who started giving away great content on their web site.

Guess what happened?

When somebody read 30 or more pages, their odds of buying was 80% when they got to a meeting…

Whereas the average conversion rate in the industry was just 10%.

So this is important.

But back to the question…

How do you create that content that’s not so salesy it pushes people away?

It’s simple.

You ask.

That’s right.

You go to your prospects and customers with this request…

When it comes to [YOUR INDUSTRY], what do you want to learn next?

And…

What would you like me to write about next?

Anyway, my kung Fu friend says I should ask you the same.

He says it will make my emails more compelling in 2014.

So, with that in mind…

What would you like me to write about next, that will help you overcome
your challenges and grow your business faster in the next 12 months?

P.S. I’ll leave you with this little quote my kung fu panda friend gave me…

“Each waking moment is a rung on a ladder. Everything we do is built on
what came before.”

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