Posted by Scott Bywater in Shortcut Marketing Tips Apr 30th, 2014 | No Comments »

Most testimonials are bland and boring. But in this recording you’ll discover the exact process you need to follow to get great testimonials that boost the conversion  of your advertising and web site almost every time…

Posted by Scott Bywater in Shortcut Marketing Tips Apr 30th, 2014 | No Comments »

As human beings, we have a natural inclination to procrastinate. Find out how to overcome this with these 3 scripts that urge your customers to take action now…

Posted by Scott Bywater in Shortcut Marketing Tips Apr 29th, 2014 | No Comments »

John Caples, head of the 3rd biggest ad agency for 40 years, put a magnifying glass over the most used words in 100 of the most successful headlines. Find out what they are…

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