Often a losing ad can be turned into a winning one, just via this simple mind-shift. If you don’t understand this number in your business you could be costing yourself thousands of dollars…

If you’re sick of being seen as a commodity, use this technique (which helped one beer company go from 5th largest company to equal first) to give yourself an overwhelming advantage over your competition…

Find out why putting your prospects into a position of pain is so effective. Includes 3 real examples of how to use pain in your advertising message to get more customers…