Posted by Scott Bywater in Shortcut Marketing Tips Apr 28th, 2014 | No Comments »

Often a losing ad can be turned into a winning one, just via this simple mind-shift. If you don’t understand this number in your business you could be costing yourself thousands of dollars…

Posted by Scott Bywater in Shortcut Marketing Tips Apr 25th, 2014 | No Comments »

If you’re sick of being seen as a commodity, use this technique (which helped one beer company go from 5th largest company to equal first) to give yourself an overwhelming advantage over your competition…

Posted by Scott Bywater in Shortcut Marketing Tips Apr 24th, 2014 | No Comments »

Find out why putting your prospects into a position of pain is so effective. Includes 3 real examples of how to use pain in your advertising message to get more customers…

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