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Often a losing ad can be turned into a winning one, just via this simple mind-shift. If you don’t understand this number in your business you could be costing yourself thousands of dollars…

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If you’re sick of being seen as a commodity, use this technique (which helped one beer company go from 5th largest company to equal first) to give yourself an overwhelming advantage over your competition…

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Find out why putting your prospects into a position of pain is so effective. Includes 3 real examples of how to use pain in your advertising message to get more customers…