Posted by Scott Bywater in general Aug 31st, 2014 | No Comments »

Quick question I got the other day: why do I want to get good at writing
sales letters? I’ll just hire a professional…

Yeah, maybe.

But good copywriters might charge you anywhere from $2,000.00 – $15,000.00
to write a sales letter…

Which isn’t exactly in everyone’s budget.

But if you can learn to do it yourself by watching how I do it…

You can write lots of sales letters for yourself.

It only costs you your time.

So let’s say you run a simple business, like a shoe store.

You could send a sales letter out to your existing customers, inviting them into
a closed door sale for customers only.

You could send a sales letter out about your sports shoes.

You could send a sales letter out for your dress shoes.

You could send a sales letter out to your lost customers, inviting them back in.

You could create a sales letter that joint venture partners could send out recommending your shoes.

I could go on and on.

Same with an accountant.

You could send a sales letter out asking for referrals.

You could send a sales letter out selling a superannuation service.

You could send a sales letter out promoting a free seminar to get more business.

You could send a sales letter out to get back past customers.

You could send a sales letter out to attract BIG customers.

Most business owners could profit from creating and sending out a dozen sales letters or more… for different purposes.

And each of these sales letters could put thousands of dollars in your pocket.

Posted by Scott Bywater in advertising, Direct Mail, marketing Aug 29th, 2014 | No Comments »

If I had an existing business owner put a gun to my head and
say…

“Bywater, make me money fast or else I pull the trigger”

Do you know what I’d do?

I’d send out a lost customer letter.

That’s right…

I’d wade through your database, look for all the prospective
customers who were once buyers but have disappeared, and
send them a letter with a special offer to get them back

While most letters are lucky to get a 1% response, I’ve seen
letters like this pull at up to 30%… literally making business
owners thousands of dollars in a very short space of time.

So if you need some quick cash, give it a go.

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