Quick question I got the other day: why do I want to get good at writing
sales letters? I’ll just hire a professional…
But good copywriters might charge you anywhere from $2,000.00 – $15,000.00
to write a sales letter…
Which isn’t exactly in everyone’s budget.
But if you can learn to do it yourself by watching how I do it…
You can write lots of sales letters for yourself.
It only costs you your time.
So let’s say you run a simple business, like a shoe store.
You could send a sales letter out to your existing customers, inviting them into
a closed door sale for customers only.
You could send a sales letter out about your sports shoes.
You could send a sales letter out for your dress shoes.
You could send a sales letter out to your lost customers, inviting them back in.
You could create a sales letter that joint venture partners could send out recommending your shoes.
I could go on and on.
Same with an accountant.
You could send a sales letter out asking for referrals.
You could send a sales letter out selling a superannuation service.
You could send a sales letter out promoting a free seminar to get more business.
You could send a sales letter out to get back past customers.
You could send a sales letter out to attract BIG customers.
Most business owners could profit from creating and sending out a dozen sales letters or more… for different purposes.
And each of these sales letters could put thousands of dollars in your pocket.
If I had an existing business owner put a gun to my head and
“Bywater, make me money fast or else I pull the trigger”
Do you know what I’d do?
I’d send out a lost customer letter.
I’d wade through your database, look for all the prospective
customers who were once buyers but have disappeared, and
send them a letter with a special offer to get them back
While most letters are lucky to get a 1% response, I’ve seen
letters like this pull at up to 30%… literally making business
owners thousands of dollars in a very short space of time.
So if you need some quick cash, give it a go.