Well, guess what?
If you’re being price shopped… it’s for a damn good reason.
And it’s becoming more common than ever.
You see, one of the biggest secrets to success is not being in a “commodity” business.
What do I mean by that?
If someone else can offer a product or service that’s virtually the same as yours, then you’re going to be price shopped.
After all, nobody wants to pay $2 for a kilo of apples when they can get it for $1.
And nobody wants to pay $200 for the same guitar they can get for $100.
And nobody wants to pay $10,000 for the same web design they can get for $5,000.
So if there are other people offering a similar product or service to you, watch out…
Commoditization is ahead.
Price shopping is ahead.
And there’s no sense whingeing about it.
You’ve got to be the tree that bends…
Coz that’s the tree that survives.
But how do you escape commoditization, especially when you offer an ordinary product or service?
Here’s a quote from Gary Hamel, the man the Wall Street Journal recently ranked as the world’s most influential business thinker:
“To escape the curse of commoditization, a company has to be a game changer, and that requires employees who are proactive,
inventive and zealous.”
In small business, I’d replace the word employees for entrepreneurs.
Anyway, the January edition of the More Time at the Beach Newsletter shows you exactly how to do this.
There’s real examples of companies who have done it.
And there’s 9 examples of everyday products that have been de-commoditized.
With social media and the internet, this has never been more important.
Virtually everything that can be wrapped and packed has been commoditized.
And with every man and his dog becoming an “expert”, services have been commoditized.
Don’t fall into this trap – get this month’s newsletter at http://www.moretimeatthebeach.com/bronze
Otherwise, in the words of American marketing executive, Tom Hayes, the end result is not pretty…
“Unless individuals have the power to defy commoditization and define their own lives, their potential is vulnerable to the
crushing forces of objectification.”
The definition of objectification?
Seeing or treating a person as an object.
When that happens, you get paid $15 an hour.
When that happens, your product gets sold for the lowest common demoninator.
Don’t let it happen to you.
Get this month’s newsletter for just $1 at: