Posted by Scott Bywater in marketing Feb 5th, 2015 | No Comments »

To avoid being bitten in the butt by the “commodity” trap, every business owner should schedule a 15 minute meeting with
themselves once a quarter to ask the good old SWOT analysis questions…

• What are my strengths?
• What are my weaknesses?
• What are my opportunities?
• What are the threats on the horizon?

Because sometimes threats come up when you least expect them to and BOOM!

For example, some people were winning heaps of clients advertising in the yellow pages. If they hadn’t made the move online in time, they’d be in big trouble today.

Likewise, if you’re relying on Google search traffic and they change the algorithm… BOOM.

Same goes if Google slaps your Adwords campaigns.

Likewise with social media… if all of a sudden there are 100 people your prospects can choose from, and those people are
cheaper
and comparable to you… who do you think they’re going to choose?

Ok, so let’s say that happens.

Let’s say the competitive landscape changes. You’re a retailer and online shops come in and eat your lunch, or the equivalent?

It’s a no brainer, isn’t it?

And if you’re the first…

Well, you could sell up shop and get out of business.

That’s what a chemist I met in Orlando did when he saw that the laws were about to change in the industry.

He says since he sold, resale prices had dropped by over 50%.

Talk about the difference in timing making a huge difference.

Or if you don’t want to sell up, you can change the game, and think creatively about how to differentiate yourself.

That’s why you should get your hands on the latest edition of the More Time at the Beach Newsletter.

I give you 9 examples of how to do that for conventional businesses.

Get your hands on it for $1 at:

http://www.moretimeatthebeach.com/bronze

Posted by Scott Bywater in marketing Feb 4th, 2015 | No Comments »

It never ceases to amaze me how retailers get angry about
the online businesses eating their lunch…

I mean, the world changes.

And with Uber hitting the country soon, Taxi drivers are going
to feel the same thing.

Whenever a better, cheaper way comes along… it’s only natural
for humans to latch onto it.

Remember this: the tree that stays stiff breaks.

But the tree that bends survives.

If social media, the web or some other threat has changed the
nature of your business in recent years…

You’ve got to bend to survive.

You have no other choice.

Posted by Scott Bywater in general Feb 3rd, 2015 | No Comments »

You have a certain set of skills…

Certain abilities…

And depending on how you use and position them, they can be worth $20 an hour, $50 an hour, $200 an hour… or $1,000 an hour.

I’m not joking.

The other day I recommended a book to a friend.

He read it.

Said “I should be doing this instead of what I am doing” and is looking to “reangle” himself.

How you position yourself is everything.

So please don’t make the mistake of positioning yourself or your company as a commodity.

I’m going through the “repositioning” process myself right now.

And boy, is it powerful.

It all sprung from the process I’m going to walk you through in the latest edition of my More Time at the Beach Newsletter
which you can get your hands on at:

http://www.moretimeatthebeach.com/bronze

I paid over $20,000 to really grasp this information.

But I’m going to give you the essentials for $1.

Including a very powerful email you can send out to your best clients that will rock your world.

Never forget…

Questions are the answer.

And if you’re assuming the “wrong” thing, watch out – it could cost you hundreds of thousands of dollars.

Here’s the link again:

http://www.moretimeatthebeach.com/bronze

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