Posted by Scott Bywater in Psychology Sep 30th, 2015 | No Comments »

Ok, yesterday I talked about mid-life…

Today I’m going to talk about jealousy.

So what does all of this have to do with advertising
and marketing?

Well, kind of like everything.

Coz if you want to sell stuff to people, the best person
you need to understand is yourself.


It’s true.

If you understand yourself and can relate to yourself, it gives you…


And empathy sells.

Anyway, jealousy is a shitty emotion.

It feels awful.

That person’s making more money than me. That person has a better
car than me. That person has a better house than me.

It’s ape-man stuff, isn’t it?

And yet, we all go through it.

And yes, you can leverage it in your ads and sales letters by saying something
along the lines of – and I swipe from John Carlton…

“If you, too, can simply put your doubts aside for a short time, you can see for
yourself just what it’s like to hit drives 50 yards farther than you ever dreamed
possible… treat 150-yards like a chip shot… and slice strokes off your game so
fast your friends will be afraid to play with you anymore!”

It’s got that edge on it, doesn’t it?

Get this course, and you’ll be so good… your friends will be jealous of you.

So you can tap into it in your ads and sales letters.

But you can also use jealousy for something else.

You can use it to find out what your TRUE desires are.

Right now, if you dare…

Think of someone you’re jealous of…

(and don’t b.s. yourself and say nobody)


Think about what they have that you don’t.

Well, that tells you something, doesn’t it?

It’s probably something you really want.

Me… I’m not jealous of people who might earn more than me
but are working their butt off to do it…

I’m jealous of people who have TIME and money.


Coz I do alright, but I’d LOVE to have more time freedom.

But I only realised that, truly, when I did the exercise.

How about you?

Posted by Scott Bywater in Psychology Sep 29th, 2015 | No Comments »

Ok, so I’m gonna go a bit deep today which may make some
squirm a little…

I’ve hit mid-life.

I’m 37.

And so yesterday I had a day to myself, and I got to thinking.

There’s part of me that feels empty, a bit down…

And I feel like I need to do something.

Not sure what.

But it’s this realisation that, hey shit Bywater you’ve achieved
a lot over the past 21 years since you finished school…

But something still feels like it’s missing.

Anyway, I picked up this book about the whole mid-life thing…

And it was saying that you’ve got to choose between one of
two options…

Stay safe and be depressed.

Or be brave and ride the anxiety.


It’s true though, isn’t it?

We all crave the safety of familiar routines… doing something
similar… staying within our comfort zone…

But that’s not what we’re here for.

That’s not what that deeper part of us is calling us to do.

I think once we hit the mid-life, we’re called to go deeper.

To do something different…

To be brave…

If we listen to this calling, we go through anxiety… but we LIVE
a deep, fulfilled life.

And if we deny it, we get depressed.

Not really bad depression, necessarily…

But this gnawing in our gut that something’s not

Posted by Scott Bywater in Psychology Sep 28th, 2015 | No Comments »

lose momentumphoto credits to Eugene

The other day I went 10 pin bowling with my son.

Now normally I am an ok bowler, and can hit
a series of strikes and spares…

BUT I wasn’t hitting my straps.

Nothing was working.

I didn’t have flow.

And I ended up with a score of about 89.

I was kicking myself, particularly since my 9 year old
boy beat me, ha ha…

Fair and square, which he thoroughly enjoyed 😉
But I remembered that this has happened so many
times in life.

In business, I’ve had bad months…

And then swoosh… cash flow comes in like an

When I’ve played cricket I’ve had times when I couldn’t
see the ball…

And other times when I was seeing it clear as day, and
scoring runs freely.

So I said:

“Scott, stay with it”

And I started to get “in the feeling” of what it feels like
when I’m on fire.

I would run up to bowl with that feeling in my bones…

And strike…



The bottom line:

First game: 89

Second game: 163

Always remember this:

When you lose momentum, the #1 thing you need to do is
not to worry or fret…

It’s to get that momentum back.

Then everything becomes easy again…

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