Posted by Scott Bywater in copywriting Jan 30th, 2016 | No Comments »

Last year I wrote a decent sized sales letter.

And here’s something I’ve noticed since I started tracking
how I spend my time…

The majority of my time isn’t spent on writing…

Not even on research…

It’s spent on editing…

For instance, here’s a break down of the “timing” of a
recent sales letter.

Research: 4.5 Hours
Writing: 4 hours

Including…

Hour 1: 979 words
Hour 2: 806 words
Hour 3: 605 words.
Hour 4: 601 words

Editing: 7.5 hours.

That’s right, I invested as much time in editing as I did
in research and writing combined.

So what’s my point?

It’s to think like Michaelangelo…

It was easy for him to chop off a block of stone…

But what made his sculpting truly magnificent was his…

ABILITY TO EDIT

To carve in what really mattered…

And to carve out the superfluous…

The writing itself is just the block of stone…

I write fast, and get it out… without editing.

The real work is in taking the time to discover the magic
inside those words 😉

Just look at what Michelangelo says…

Michelangelo

Posted by Scott Bywater in Business Development, marketing, Sales Jan 29th, 2016 | No Comments »

Discover…

  • The single most important element EVERY web site should have
  • The 2 easiest ways to improve the conversion rate of a page
  • The pages you should focus on first
  • One of the best ways to boost the conversion rate of a page, without putting your existing conversion rate at risk
  • This common mistakes reduces readership by 50%. Ignore it at your own risk
  • Real critiques of real web sites (look over my shoulder, and even get your web site critiqued too)

Posted by Scott Bywater in marketing, Psychology Jan 29th, 2016 | No Comments »

I saw something the other day from Grant Cardone, along the lines of…

You don’t get financial security from managing money…

You get financial security from your ability to CREATE money…

And isn’t that the truth?

Think about it:

Let’s say you really want to go on a holiday… maybe to Fiji or Hawaii?

What holds you back from doing it?

It’s your confidence in your ability to CREATE, right?

Coz if you knew with certainty that you could put $200,000 into your
pocket next month…

You’d have no fear about jumping on a plane to Hawaii for a month.
So how do you get this sort of confidence?

Not by managing money.

Managing is a very poor second cousin to the ability to CREATE…

Kind of like comparing a Mercedes to a beat up old jalopy.

But my mastering sales and marketing…

And by building sales funnels that bring in more money than they
cost you, week in and week out…

YOU CAN CREATE THE ULTIMATE FINANCIAL SECURITY

Blogroll
  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy



© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.