Posted by Scott Bywater in Headlines Jul 30th, 2016 | No Comments »

Business man hands holding newspaper with world news words headline, abstract text and photo, coffee break, lunch, reading, breakfast, news paper modern design vector illustration isolated on green

Here’s a quick tip for you to bump the response of your headlines…

Narrow your focus.

For instance, the other day I was working with a client on their Google
Display ads.

They get a lot of traffic, and wanted to boost their click through rate and
conversion rate.

So we made it more specific.

What do I mean by that?

Well, let’s say you had a headline which said…

Strong Tennis Shots

You could change this to…

3 Best Tennis Shots


3 Worst Tennis Shots

The Single Best Forehand Shot

You get my point 😉

Posted by Scott Bywater in Conversion Jul 28th, 2016 | No Comments »

A business man is searching and pointing at an internet website and there are many web choices. He is on a white background. Use it for a communication, commerce or a research concept.

Whenever I take on a client, I think far more deeply than just copy itself.

I think about the whole process…

And what’s going to generate a result.

How is traffic hitting the site? What sort of traffic is hitting the site? How
will we know if the campaign is a success?

Is the offer right? Is there a big enough list or traffic source to make it work?
Can we incorporate telemarketing into the mix? Extra emails to people who
click on an email vs. those who don’t, etc.

I could go on and on.

And there’s one thing most people don’t ever consider… load speed.

Here’s a few facts you’ll find interesting – according to Peep Laja at ConversionXL…

47% of people expect a web page to load in two seconds or less.

57% of visitors will abandon a page that takes three seconds or more to load.

At peak traffic times, more than 75% of online consumers left for a competitor’s site rather than suffer delays.

According to this scientific study tolerable waiting time for information retrieval is approximately two seconds.

Adding feedback, like a progress bar, can push tolerable waiting time to 38 seconds (so if your site is slow, add progress bars or

A site that loads in three seconds experiences 22% fewer page views, a 50% higher bounce rate, and a 22% fewer conversions than a site that loads in one second.

While a site that loads in five seconds experiences 35% fewer page views, a 105% higher bounce rate, and 38% fewer conversions.

8% of people cite slow loading pages as a key reason for abandoning their purchase.

… yet the average site takes 10 seconds to load.

Something to think about… check your sites load speed.

Posted by Scott Bywater in Internet Marketing Jul 26th, 2016 | No Comments »

AD CAMPAIGN Two Businessman working at office desk and using a digital touch screen tablet and use computer top view

To understand anything online, it’s best to think of how it applies offline.

For instance, I recently GOT Facebook advertising on a deeper level when
I realized ad sets are just like placing an ad in an individual magazine.

So you have your campaign:

Selling widgets…

And you have your ad set:

The magazine you place the ads in…

The other way to think about it is in a social situation.

The first time you meet someone, you’re a little bit skeptical. You
don’t quite trust them.

But then you bump into them a second time at a social gathering…

And a third time…

And pretty soon, they’re part of your network.

The familiarity builds trust.

Well, that’s what pixeling prospects and sending them to good content
does online.

And when you build that trust, when they are your friend, it becomes far easier
to make the sale…

Than if you’re meeting someone for the first time and say…

“Hey, buy my stuff.”

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