Posted by Scott Bywater in advertising, marketing Aug 21st, 2017 | No Comments »

Sometimes one of the best way to create copy that
pops is by combining two concepts.

Take this for example…

It combines the concept of dating with tea, and you
have something original.

Now let’s apply this to a few different industries.

A florist could combine the concept of a bed and
create an ad with scientific references regarding how
flowers can help you enjoy a better love life. (backed
up with real statistics)

A mechanic could combine the concept of “an orange”
and refer to the fact his 26-step checklist helps you
squeeze every mile out of your petrol tank.

An accountant could combine the concept of “rest”
and explain how he can help you save tax and take more
rest days.

Interestingly enough, I pulled all of these concept ideas
(rest, orange and bed) directly out of the thesaurus.

How can you combine a simple concept to make your
ads, Facebook campaigns and content more engaging?

Posted by Scott Bywater in Psychology Aug 19th, 2017 | No Comments »

I was chatting with a client the other day and he was referring to the
fact he couldn’t make money and do the right thing.

I’m like… WHOA!

You’ve got to change that belief before anything else – because beliefs
are super powerful.

And then there was the beliefs about possibilities, and what people would
pay – but once I dug a little deeper I quickly discovered he was chasing
after the wrong market…

A market who couldn’t afford to pay him much.

But if he shifted this, and his offering – he could charge far more.

Posted by Scott Bywater in Personal Development, Productivity, Time Management Aug 17th, 2017 | No Comments »

I was at Greg Cassar’s event last year when I ran into a guy called
Daniel Doherty…

Anyway, he’s a tech superbrain, and was talking about all this stuff
regarding these apps called pocket and Lisgo – and how you could
listen to any article using these tools at 3x speed.

It all sounded complex to me, so I put it on hold until yesterday when
I was doing a bit of driving to see a client.

Wow, is all I can say.

By incorporating it with Twitter lists (which allows you to create lists
via interests) I have found no better way to consume targeted content.

Think about it: have you ever seen an article and thought I’d love to
read that, but don’t have the time?

Well, just add it to pocket.

And once it’s synched with Lisgo, it automatically downloads it into
the app so you can just listen to it as you walk or drive, at up to 3x

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