Posted by Scott Bywater in marketing Oct 17th, 2017 | No Comments »

The other day, while reading the book RFM and Beyond by Libey and Pickering, I stumbled
upon this quote:

The bottom line: if you want to be more intuitive, work hard to master your craft.

Then you see things others don’t.

And that gives you an edge.

This happens when I write a headline.

Because I’ve written and split tested literally thousands of them over the years, I’ll
be mulling the research over after I’ve done it.

I’ll start writing them. Mull them over some more.

Then BOOM…

It comes at me like a rocket.

And I know when I’ve got it.

But only because I’ve done it so many times before.

Posted by Scott Bywater in marketing Oct 13th, 2017 | No Comments »

If you want to stand out in any marketplace, look for the problems.

I showed this video to my wife, and that’s exactly what she said.

Oh, I’d love one of these.


Because it solves a problem. A common problem.

You’ve just got to always be looking out for and seeing what others don’t 😊

Posted by Scott Bywater in marketing Oct 12th, 2017 | No Comments »

With all the hype about soccer over the past week and Timmy Cahill’s two magnificent
headers, it’s made me think…

Over the past decade or so, a lot of new ways to market have been created:

Facebook advertising
Content marketing
Google Adwords
Google Display
Social Media
Email marketing

I could go on and on.

And truth is, you could look at all the different marketing mediums as a team.

Content marketing is like a defender. It builds trust and kicks the ball up field
to give the forwards a chance to slot in a goal.

In fact, there are even different types of content:

Awareness based content could be seen as a defender, interest based content
could be seen as a midfielder…

Meanwhile, retargeting could be seen as passing the ball around in your forward
zone looking for the angle for the shot.

And your web site, if you’re an ecommerce store, is your forward line. The copy
and design on those pages are the ones who shoot the goals.

Fall down here and it’s like being the Socceroo’s without Timmy Cahill. You might
have a great team. You might be dominating, but if you don’t slot the ball into
the net it doesn’t mean a thing.

So don’t look at marketing individually, look at it as a team effort.

And just like any team ask:

Which members need more training and coaching to perform better?

What are my weaknesses and who else do I need on my team?

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