Posted by Scott Bywater in marketing Apr 28th, 2018 | No Comments »

I’ve been in a few cults over the years, so I know all about
brainwashing.

And after watching the Netflix series, Wild, Wild Country featuring
a Guru who was perhaps the greatest mind controller of his time…

I’ve been thinking a lot about the fact we are all brainwashed
from birth.

We are brainwashed to believe we aren’t good enough.

We are brainwashed to believe money is bad.

We are brainwashed to believe we have to struggle.

Well, isn’t it time we practiced reverse brainwashing.

That’s what I’ve been doing with myself this year.

Every day, when I get into the office, I have a process I follow.

I read an affirmation.
I read my goal for the day.
I read my purpose.
I read my core values.
I read my plan for the day.

Every morning when I wake up, I imagine my goal is achieved.
Every night when I go to bed, I do the exact same thing.

Remember, this game of business is 80% mental.

And whatever you believe, you’ll create…

So create your own plan to systematically brainwash yourself –
rather than accept the way you were brainwashed when you
were a kid.

And remember, strategies are great. Tactics are great.

But if you’re brainwashed to think you’ll never succeed,
you’ll end up somehow sabotaging yourself.

On the other hand, if you control the brainwashing…

And remember that whatever you believe is truth…

Then the world is your oyster.

Posted by Scott Bywater in marketing, Strategy Apr 24th, 2018 | No Comments »

If you’re on social media much, you may have noticed you get to
hustle a lot.

And I get it…

Hustling can bring results. You’re not going to get results just sitting
on your butt each day playing Fortnite or Fifa.

BUT…

I’ve had the opportunity to work with a lot of millionaires.

And do you know what?

They don’t hustle more than their employees.

Why?

Because they play the CEO role, all the time. And their staff are
the ones who are hustling.

Of course, not everyone can outsource everything, including me.

I write copy. I create digital marketing strategies. I roll out paid
traffic and inbound marketing campaigns.

Sure, I have a team to help me.

But I don’t get to play CEO all of the time.

Still, I can play it some of the time.

In fact, to grow, you and I must.

And that’s exactly what I’ve been doing this year.

Putting aside time to think. To think about the vision. To think
about the size of the market, the positioning, what the trends
are, the high level stuff.

Because if we don’t do that, we can be working away,
head down, butt up… while a lion is about to eat us for
dinner.

My experience is, if you don’t get into CEO mode for
2-4 hours a week, you can end up going around in circles.

Don’t do it.

Every quarter, define your top 5 objectives.

Every day, review them.

Every week, take time to get above your workplace, and
think about where you are going.

Don’t just be busy, stuck in technician mode.

Posted by Scott Bywater in marketing Apr 21st, 2018 | No Comments »

In business, you’ve got the bottom of the funnel – that’s when sales are about
to hit your account.

You’ve built trust.

You’ve built relationship.

And you can capitalise on that.

In fact, that’s where you want to focus if you need sales fast.

But don’t discount the top of the funnel, because if you do… eventually you
won’t have any sales at the bottom of the funnel.

What is the top of the funnel?

It’s awareness… things like retargeting pixels, that eventually drive people
down to the middle of your funnel (when they log in for your whitepaper, for
instance).

You want to be measuring all of these things.

Pixels to your site.
Visitors to your site.
Whether people are returning to your site.
Number of downloads of your content.
Types of downloads
Open rate.
Click through rate.

If you don’t, it’s like flying an aeroplane without the controls.

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