Posted by Scott Bywater in marketing, Strategy Jun 20th, 2018 | No Comments »

You want results from your marketing, and you want them fast.

But your client isn’t in a hurry.

They will buy when they’re ready.

So how do you get around this?

It’s simple.

You build trust with lots of people all at once.


With content.

By posting content where your clients are.

It doesn’t matter if they’re hanging out on Linkedin, on your email
List, Facebook, Instagram, etc.

Whether you’re using organic or paid content…

You want to be where they are, distributing content which is world
class and cutting edge.

That’s how you get trust.

And once you’ve got trust, then you can reach out directly.

Look at who’s liking and viewing your posts. Look at who’s reading
your emails.

Then either wait until they reach out to you.

Or if you want to speed things up and maximise your results, reach
out to them.

It really is that easy.

Don’t go cold.
Build trust first.

Then go direct.

Posted by Scott Bywater in marketing Jun 14th, 2018 | No Comments »

I chatted with a client the other week.

He was getting lots of leads, but his cashflow was tight.

So we did some digging.

I asked him to create a spreadsheet of all the proposals he sent out.

There was just over $2 million outstanding.

I asked him if they were being followed up.

He said no.

I could see the gap.

Later I was talking to a friend who specialises in sales training.

He said:

Some salespeople treat proposals like homework assignments.

They think that’s the end, I’m done.

But really, it’s just the beginning.

How about you?

How many proposals do you have outstanding that need a nudge?

Posted by Scott Bywater in Social Media Jun 11th, 2018 | No Comments »

Following up on my recent post about marketing being a soccer game, I thought you’d find this interesting:

My Linkedin defenders are doing a good job.

How has this happened?


For the past few weeks I’ve been creating a video every single weekday without fail.

Want to see what I’m posting.

Then connect with me here:

And start creating your own videos too. I’ve generated a number of leads, not just profile views from this process, and I’ll share my results with you as the weeks continue.

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