Posted by Scott Bywater in marketing, Sales Aug 10th, 2017

I had dinner with a mate this week – and one of the conversations we were having
was about diving deeper into the mind of the customer.

He gave me an example of a client he helped, where they were wondering why
they were losing sales.

He jumped on the phone and called the clients to ask them.

Turns out it all boiled down to the accounts girl, who was calling up customers who
hadn’t paid yet and being hard core.

His advice: swap the accounts payable girl with the accounts receivable.
(something nobody in the organisation had even considered)

What happened: sales soared.

Generating more cash in your business is not always about Facebook ads, funnels
and retargeting.

Sometimes it’s about making a phone call.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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