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The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.

Posted by Scott Bywater in advertising, marketing Jul 6th, 2017 | No Comments »

I was writing an ad for a beauty product earlier this week, and it had seven different ingredients in it. Now each of these ingredients was interesting – from a product used by geisha’s in Japan… to one that was traditionally used for snake and scorpion bites. There were so many different angles we could […]

Posted by Scott Bywater in advertising May 22nd, 2017 | No Comments »

The other day a client asked me if he should run some TV ads which a rep had suggested. Even though it was a good deal, I recommended against it. Why? Because he was selling to businesses. Big businesses. And most likely, less than 1 percent of the people watching those TV ads would be […]

Posted by Scott Bywater in advertising, marketing Feb 16th, 2017 | No Comments »

I stumbled across this packaging when I was out at the shops recently, for a fitness tracker… I really like the headline here, “track what you’re made of, not just your steps.” It’s the whole focus on here’s the benefit we offer and it’s better than our competitor. For instance, a good naturopath could say […]

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