The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.
I stumbled across this packaging when I was out at the shops recently, for a fitness tracker… I really like the headline here, “track what you’re made of, not just your steps.” It’s the whole focus on here’s the benefit we offer and it’s better than our competitor. For instance, a good naturopath could say […]
Marketing experts will often talk about the importance of getting 3 things right when you launch a campaign: Market: who the campaign is targeted at. Message: What you’re going to say. Media: Where you’re advertising. But they miss one thing, which you should consider before anything else… And that is… METRICS. What do I mean […]
If you’re not getting as much business as you’d like, I want to ask you one simple question… How many “check moves” did you make yesterday? How about today? Now to give credit where credit is due, the term check moves came from a book I read in the early stages of my career called […]