The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.
The other day a client asked me if he should run some TV ads which a rep had suggested. Even though it was a good deal, I recommended against it. Why? Because he was selling to businesses. Big businesses. And most likely, less than 1 percent of the people watching those TV ads would be […]
I stumbled across this packaging when I was out at the shops recently, for a fitness tracker… I really like the headline here, “track what you’re made of, not just your steps.” It’s the whole focus on here’s the benefit we offer and it’s better than our competitor. For instance, a good naturopath could say […]
Marketing experts will often talk about the importance of getting 3 things right when you launch a campaign: Market: who the campaign is targeted at. Message: What you’re going to say. Media: Where you’re advertising. But they miss one thing, which you should consider before anything else… And that is… METRICS. What do I mean […]