The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.
Facebook ads are all the rage right now, yeah? Well, that concerns me. Whenever EVERYONE starts doing the same thing, that thing becomes more expensive. The leverage drops. Anyway, I was chatting with my mate about this the other night – who’s a Google Expert – and his opinion is that Google Display works better […]
I was writing an ad for a beauty product earlier this week, and it had seven different ingredients in it. Now each of these ingredients was interesting – from a product used by geisha’s in Japan… to one that was traditionally used for snake and scorpion bites. There were so many different angles we could […]
The other day a client asked me if he should run some TV ads which a rep had suggested. Even though it was a good deal, I recommended against it. Why? Because he was selling to businesses. Big businesses. And most likely, less than 1 percent of the people watching those TV ads would be […]