The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.
Marketing experts will often talk about the importance of getting 3 things right when you launch a campaign: Market: who the campaign is targeted at. Message: What you’re going to say. Media: Where you’re advertising. But they miss one thing, which you should consider before anything else… And that is… METRICS. What do I mean […]
If you’re not getting as much business as you’d like, I want to ask you one simple question… How many “check moves” did you make yesterday? How about today? Now to give credit where credit is due, the term check moves came from a book I read in the early stages of my career called […]
I read this recently, while flicking through the book Method Marketing by Denny Hatch… “There is not a direct response copywriter in the world who has not felt the gamut of emotions when the actual results of a promotional effort are tallied, and he or she was soundly beaten. God knows, I have, more times […]