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The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.

Posted by Scott Bywater in advertising, copywriting May 4th, 2016 | No Comments »

I read this recently, while flicking through the book Method Marketing by Denny Hatch… “There is not a direct response copywriter in the world who has not felt the gamut of emotions when the actual results of a promotional effort are tallied, and he or she was soundly beaten. God knows, I have, more times […]

Posted by Scott Bywater in advertising, copywriting Mar 4th, 2016 | No Comments »

Here’s a nice little post you can use to connect with your audience. Have empathy. Get into their shoes. For example, if you’re communicating with a druggist / pharmacist, you could say something like this little excerpt (from the Robert Collier Letter Book) “After you have run up front half a dozen times to sell […]

Posted by Scott Bywater in advertising, copywriting, marketing Feb 27th, 2016 | No Comments »

One of the biggest things to be aware of whenever you put pen to paper (or fingers to a keyboard) is your prospects level of awareness… Has he hardly heard of what you’re offering? Or is he super aware? For instance, let’s say you’re trying to sell beauty products. It’s a very different game than […]

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