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The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.

Posted by Scott Bywater in advertising, Funnels, marketing May 6th, 2016 | No Comments »

If you’re not getting as much business as you’d like, I want to ask you one simple question… How many “check moves” did you make yesterday? How about today? Now to give credit where credit is due, the term check moves came from a book I read in the early stages of my career called […]

Posted by Scott Bywater in advertising, copywriting May 4th, 2016 | No Comments »

I read this recently, while flicking through the book Method Marketing by Denny Hatch… “There is not a direct response copywriter in the world who has not felt the gamut of emotions when the actual results of a promotional effort are tallied, and he or she was soundly beaten. God knows, I have, more times […]

Posted by Scott Bywater in advertising, copywriting Mar 4th, 2016 | No Comments »

Here’s a nice little post you can use to connect with your audience. Have empathy. Get into their shoes. For example, if you’re communicating with a druggist / pharmacist, you could say something like this little excerpt (from the Robert Collier Letter Book) “After you have run up front half a dozen times to sell […]

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