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The Best Ways to Advertise a Small Business
Here we discuss all aspects of advertising with a main focus on planning and how to get the most out of your advertising.

Posted by Scott Bywater in advertising Aug 10th, 2017 | No Comments »

Facebook ads are all the rage right now, yeah? Well, that concerns me. Whenever EVERYONE starts doing the same thing, that thing becomes more expensive. The leverage drops. Anyway, I was chatting with my mate about this the other night – who’s a Google Expert – and his opinion is that Google Display works better […]

Posted by Scott Bywater in advertising, marketing Jul 6th, 2017 | No Comments »

I was writing an ad for a beauty product earlier this week, and it had seven different ingredients in it. Now each of these ingredients was interesting – from a product used by geisha’s in Japan… to one that was traditionally used for snake and scorpion bites. There were so many different angles we could […]

Posted by Scott Bywater in advertising May 22nd, 2017 | No Comments »

The other day a client asked me if he should run some TV ads which a rep had suggested. Even though it was a good deal, I recommended against it. Why? Because he was selling to businesses. Big businesses. And most likely, less than 1 percent of the people watching those TV ads would be […]

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