When I think of the ultimate business, a unicorn business I think it needs two things:
1. Irresistible Offer
2. Bleeding Neck
That’s right: If you’re solving a big problem which your prospect recognises… and you’re doing it in such a way that your
offer is almost impossible to refuse… you’re sitting on a goldmine.
The question is, where is this in your business?
First, you’ve got to be able to spot the problem. What problems do your prospect have that nobody else is fixing?
Then ask… how can I make this offer almost impossible to say no to?
For instance, lets take the CRM industry.
You ask a whole heap of users, what’s your problem, and you work out there’s a niche in the market.
You design a product around that.
Customers love it.
But then it’s hard to swap.
So you make the offer irresistible.
You design a system where they press a button and everything synchs seamlessly with your software.
Boom, you’ve done it!
And then you charge nothing to swap, or for the first 3 months.
A better solution, for a big problem, with a big payoff.
And ease of swapping, making it an amazing offer.
Dig into your customers. Understand their needs.
That’s where the gold is.