Posted by Scott Bywater in general Mar 30th, 2009

“Are you an advertising victim?

Have you thrown good money after bad as a result of
advertising disinformation & falsehoods which have
robbed you blind?

I’ve spoken to plenty of people who have.

Business owners who didn’t know any better. Business
owners who took the advice of their sales rep on
good merit. Business owners who hadn’t listened to
the suggestions in my newsletter.

Usually their story goes something like this…

They get a redundancy from their job (or just get
fed up) and think let’s start a business. Usually
they know nothing or very little about marketing,
(hey, we’re not taught this stuff at school) so by
the time there business has opened, they are
expecting everyone to be flocking into it.

But nothing happens. And they start to worry.

Of course, most people aren’t proactive, so the
next thing that happens is they receive a knock
on the door from their local advertising sales
representative.

“”The reason why you are not getting customers is
because you need to advertise”” they are told. Which
in a sense is true. But only half true.

The real truth is if you want more customers, you need to:

Advertise in the right place with the right message… the
right headline and the right offer. And you need to have
a follow up campaign to ensure you get those customers
to come back once they have bought once… to refer their
friends and family to you… and to capture the ones who
don’t buy and turn them into customers too.

But of course the people selling you the advertising
don’t get paid to tell you that. So you never hear it. Nor
do you get told to test your advertising message to see
if it works before rolling out a big campaign.

Instead you get told something like this: if you would
just advertise for 26 or 52 weeks, you’ll get your name
out there and everything will be hunky dory… in fact,
your customers will be lining up and practically begging
you to take their money.

Yeah, right. And pigs might fly too!

But if you haven’t been educated, then you don’t know that.

So you end up spending $300 a week on an ad for 52 weeks ($15,600) to find out an advertisement won’t work… when
you could have done a small test and found that out
for $600.

There are three messages here:

Don’t be an advertising victim. Don’t trust anyone for advertising advice.

Educate yourself to ensure you don’t get ripped off.

Test everything in a small way first (before rolling out
a larger campaign)

Nobody cares about your business as much as you do.

It’s comparable to robbery… the way good, honest, decent
business owners are misinformed about these things year
in and year out.

But if you’ve fallen for these dirty little tricks – it’s
not your fault. You’ve just never been shown the way
advertising works.

However if you place an advertisement or run a campaign

without checking out this site or this site
then you’ve only got yourself to blame.

Remember, if you take the gold out of your pockets and
put it into your mind, your mind will fill your pockets
with gold.

All for now,
Scott Bywater

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

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