Posted by Scott Bywater in marketing Dec 2nd, 2017

I read this article the other day, which was super insightful.

It referred to the fact that when this guy left college, and they caught up at various reunions… many people weren’t happy
with where they were at.


Because they chased, chased, chased the dollar.


Because it made them feel like they were achieving something.

Be careful about this.

Having hit 40, I am starting to think more deeply about these kind of things.

And in many ways, workaholism is short term thinking.

What? Are you crazy, Bywater?

Not at all.

Think about it.

You spend time with your kids.

You don’t feel like you’re achieving much.

But 10 years down the track, you’re glad you did.

Likewise with study. Study an hour a day for the next 10 years, and you’ve got 3,650 hours up on your competition.

Likewise with a marketing campaign.

9 might fail. You’re not going anywhere.

But get one to work – and it could set you up.

Be careful chasing short term achievement at the cost of long term satisfaction.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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Scott Bywater

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