It’s easy to get impressed when somebody tells you about their
super-sized email list…
But are they all they are cracked up to be?
Or are they overrated?
Well, it depends…
You see, I recently did a JV with someone who has an email
list of over 231,000…
But just 454 clicked.
Truth is, someone with a WAY smaller list that was HOT and
QUALITY would have done way better.
One of the keys here is keeping your list qualified…
And not damaging your good subscribers with bad ones.
What do I mean by that?
When someone first joins your email list they are at their
But over time, their interest naturally wanes.
Until they stop opening.
And if they stop opening, they sabotage all the rest of
your subscribers because if your open and click rate is
YOU LOOK LIKE A SPAMMER
Gmail and co. look at you and say “this guy is no good”
So how do you overcome this?