Last August 25, 2016, I did a speech for Steven Dixon’s Breakthrough
for Business in Wollongong about funnels.
And here’s how I explained it.
I gave each table a funnel.
Then I gave them a packet of tic tacs.
And some blu-tack.
Next I asked them to drop the tic tac into the funnel.
Obviously, it popped straight through.
Then I asked them to put some blue tac down on the funnel.
And they pinned the blu-tack to the funnel.
It didn’t move. It didn’t pop out the other end and become a sale.
I explained this metaphor like this…
You want your funnel to have as little friction as possible.
Set it up so it’s easy for people to buy.
Ask the question: what do they need to believe in order to buy?
Then seek to educate them about that.
And how do I remove the friction points, the stuff that stops people
from becoming a customer?