Posted by Scott Bywater in Funnels and Launches Aug 25th, 2016
Marketing Funnel Sales Diagram with People and Cogs. Vector isolated on black background. Conversion Funnel Sale Chart. Concept of Funnel and Sales.

Marketing Funnel Sales Diagram with People and Cogs. Vector isolated on black background. Conversion Funnel Sale Chart. Concept of Funnel and Sales.

Last August 25, 2016, I did a speech for Steven Dixon’s Breakthrough
for Business in Wollongong about funnels.

And here’s how I explained it.

I gave each table a funnel.

Then I gave them a packet of tic tacs.

And some blu-tack.

Next I asked them to drop the tic tac into the funnel.

Obviously, it popped straight through.

Then I asked them to put some blue tac down on the funnel.

And they pinned the blu-tack to the funnel.

It didn’t move. It didn’t pop out the other end and become a sale.

I explained this metaphor like this…

You want your funnel to have as little friction as possible.

Set it up so it’s easy for people to buy.

Ask the question: what do they need to believe in order to buy?

Then seek to educate them about that.

And how do I remove the friction points, the stuff that stops people
from becoming a customer?

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

Latest posts by Scott Bywater (see all)

Leave A Reply

Blogroll
  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy



© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.