Content marketing works, there’s no doubt about it.
Research from Demand Metric (Demand Gen Report, 2016) also backs this up…
Content marketing costs 62% less than traditional marketing and generates about 3 times as
47% of buyers view 3-5 pieces of content before engaging with a sales rep.
But there’s a problem with all this content. Depending on which study you read…
The Amount of Available Web-Based Content
(the Supply) is Doubling Every 9 to 24 Months
I’ve noticed it. I used to be one of the few posting out regular content via email.
Now it’s far tougher to stand out and get noticed. I call it “burger economics” and if you want to
get big results over the next decade (and avoid wasting your time on the ineffective), it’s something you must understand.
Let me explain: Imagine for a moment all the content in the world is made up of burgers, which we consume by eating…
Initially you, as a consumer, were eating ½ a burger.
2 years later, you’re eating one burger.
4 years on, two burgers.
That brings us to now. And the future, isn’t looking pretty…
In two more years, four burgers. 4 years, eight burgers. 6 years, sixteen burgers. 8 years, 32 burgers!
It’s a scary thought, isn’t it?
While Content Creation is Soaring,
Our Capacity to Consume it isn’t