Posted by Scott Bywater in copywriting, Direct Mail, marketing Dec 18th, 2015

The other day I was chatting with a potential client, who was telling me
he was approaching CEO’s and so everything had to be super short because…


I replied by explaining there’s multiple statistics which show CEO’s read
more than everyone else…

Four to Five books a month, in fact.

So the bottom line is: if your letter is interesting, then CEO’s will read it.

They read a BOOK a week.

The only reason they won’t read your sales letter is because it’s boring and it
has no interest to them.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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Scott Bywater

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