The other day I was chatting with a potential client, who was telling me
he was approaching CEO’s and so everything had to be super short because…
CEO’s DON’T READ
I replied by explaining there’s multiple statistics which show CEO’s read
more than everyone else…
Four to Five books a month, in fact.
So the bottom line is: if your letter is interesting, then CEO’s will read it.
They read a BOOK a week.
The only reason they won’t read your sales letter is because it’s boring and it
has no interest to them.