Posted by Scott Bywater in more customers made easy launch Aug 15th, 2008

We have heard three major concerns from our readers about the upcoming release of More Customers Made Easy. This update will address the #1 concern…

CONCERN: More Customers Made Easy will be full of fluff, causing you to be overloaded with information, but not giving you the information in an easy-to-apply sequence so you can apply it withing your busy schedule.

BACKGROUND: A month or so ago, I let it slip to my readers that we were getting ready to release a course revealing easy to apply strategies to get new customers.

That little message sent out a firestorm of comments from our readers. And the biggest concern didn’t really surprise me. My readers told me that they were worried the course would be like many of the marketing courses they have studied before: too much to read, not enough ‘meat and potatoes’ and no examples they could immediately implement in their business.

And to be honest, that is one of the reasons why I created this course in the first place… everyone seems to be overloaded with too much information these days… we’re busier than ever – and what’s really required is easy-to-apply information you can implement quickly (without becoming a professional copywriter) and start generating results.

That’s why I didn’t create a big bulky course. It’s the reason why I’ve invested so much time and thought into putting it together. And it’s also the reason why I’m going to limit the number of initial subscribers to 570 people.

That’s right. I believe this course is so revolutionary and so valuable that I am only going to be releasing this information to 570 of my subscribers in the first instance. In addition, I will only be opening the doors for just over a week.

Once those 570 are gone or once the week is up, no other subscribers will be accepted into the program.

At that point we will take a break of 4 weeks or longer to get some testimonials from new subscribers. I will be keeping an eye on the results my clients are getting.

What I personally believe (and hope) is that within the first month or two we will create a swag of new client testimonials which will allow me to sell this program at the premium price I believe it’s worth.

And of course, I may end up packaging it into one of those $2,000.00 courses and selling it off the stage. I am still undecided on this.

However if I do open More Customers Made Easy back up for sale, I will be raising the price dramatically – eventually to $97 a month.

Initial subscribers will be limited to 570 OR two weeks from when I begin selling the program. In addition, I am not doing ANY outside promotion. The only people who will know about this program are those on my internal mailing list.

Keep an eye on my emails and blog for more details. My anticipated release date is Thursday 28th August.

The best way to stay informed about the release of More Customers Made Easy is by joining my announcement list… see the details immediately below…

More Customers Made Easy Announcement List

If you haven’t already joined our More Customers Made Easy list so you can be the first to know about the course, just enter your name and email address and press the button that says “Submit”

First name:
E-mail address:

And don’t worry, I will respect your privacy – I won’t share your email address with anyone for any reason.


Scott Bywater

P.S. Please feel free to leave your comments in the box below. I’d love to hear your thoughts about what’s important to you when it comes to learning how to get more customers.

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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  1. Graham Shipway on August 18, 2008 at 3:08 pm:

    I have tried to sign up to your early notification list but the system hasn’t allowed me to. Anyway, I do echo the comments of your other readers. I have bought other stuff and I don’t have the time to read half the stuff. Beacause of time constraints, I would prefer audio CD’s or MP3’s. I spend significant time in my car and it is so much easier to get the info I want from CD’s. Plus I don’t want DVD’s as again I have little time to watch stuff. I barely watch any TV let alone sit down and watch DVD’s. It is for this reason I never buy high priced home study courses. I like listening to MP3 online, but I would prefer CD’s hands down. I appreciate though that there probably would be higher costs associated with this. I think a two tier structure of charging would be appropriate: one for online content and one for mailing out CD’s and newsletters.
    regards Graham

  2. Dianne on August 19, 2008 at 7:39 am:

    What format will this customers made easy come in.?Is there any new information not covered in the Cashflow advertising manual?
    The email that sent me here and got me interested in reading this weblog gave me the impression that it would be a webpage template or weblog template with a number of proforma web pages preloaded with an advertising page specific to a range of businesses. So if you were in car detailing for example, you could ‘pinch’ a sample ad off the web and add it to your webpage and fill in the differences.
    If we are talking having more time in your business to talk to qualified prospects rather than learn how to build a website, then that would be the sort of thing that would interest me. Also, how much is it going to cost?

  3. Jenny on August 19, 2008 at 6:59 pm:

    What is important to me is how to get customers straight out of the gate.
    My web site is still under construction & I want to launch it with some impact to get traffic flowing.

  4. Scott Bywater on August 20, 2008 at 7:18 am:

    Hi Jenny / Graham / Dianne,

    In response to your above questions,

    The format More Customers Made Easy comes in is PDF approximately twice a month.

    It is very different to the Cashflow Advertising Manual (available at Cashflow Advertising is designed to take you through the A-Z aspects of creating copy for any purpose. More Customers Made Easy gives you templates and examples which allow you to create new ways of generating customers.

    The best way of explaining it is that in More Customers Made Easy I don’t so much show you how to catch and cook the fish… I give it to you cooked to perfection and cut up into edible pieces.

    Most businesses only have one way of generating new customers (newspaper ads, phone directory ads, telemarketing, etc). This puts you at risk, because if that method stops working for whatever reason, then you’re in trouble.

    The purpose of More Customers Made Easy is to give you multiple ways of promoting your business, so your business is rock solid.

    And once you get customers coming to you, you are only dealing with qualified people.

    Also, I am trying to keep the price as low as possible, because I know the economy is a little tough at the moment and I want to make this affordable to all my subscribers to try out. My hope is that you’ll love the first few lessons and stay with me for the full year (it’s a 12 month program).

    Graham, I am planning to intersperse MP3 recordings intermittently throughout the program, as I see the value in this, however the majority of the course will be easy-to-read and digest PDF documents on a fortnightly basis.

    They are easier to follow – in the majority of cases – when it comes to taking a concept and applying it to your business.

    Any other questions, let me know. I’d love to hear your thoughts.

    Scott Bywater

  5. Scott Bywater » Concern #2 on August 22, 2008 at 10:11 am:

    […] (I’ve already addressed the first concern – that it will be a long winded program with heaps to read and very few examples you can immediately apply. Or that you’ll never be able to apply them without spending hours upon hours learning the art of copywriting – at this link.) […]

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