Here’s what I’ve found has happened over recent years.
The market has become more complex.
16 years ago, when I started in this game, you had newspapers, TV,
direct mail, PR, magazines and TV.
Now you have Facebook, content marketing, Google Adwords, Instagram,
Linkedin, Quora, Medium, CRO, SEO, the list goes on and on.
But here’s the problem…
Nobody can be an expert in all of these areas.
I mean, there’s absolutely no way I could be as good at managing an
Adwords campaign as the guy I’ve partnered with for that.
He’s got his head under the hood for 40 hours a week.
But what I have, is an understanding across the board.
I study every single day – and understand marketing strategy.
And I’ve honed my copywriting chops for years, getting my 10,000 hours
of experience at this craft.
Most importantly, I can guide my clients in terms of where to focus, which
is often the hardest part.
After all, if you’re rowing in the wrong direction – it doesn’t matter how hard
This is my flow.
Strategy. Marketing. Copywriting.
And that’s why, one of the things I’m doing now, with a number of clients, is
acting as a Chief Marketing Officer who also implements with copy.
It’s like being a master builder on a building project.
You have carpenters, bricklayers, electricians, roofers, etc. and someone
who oversees it to pull the entire project together.