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Posted by Scott Bywater in Content Marketing, marketing Apr 14th, 2018 | No Comments »

I was chatting with a potential client the other day, they get thousands of visitors to their web site… And their content was all immediately downloadable. I said “why don’t you gate your content?” You see, it’s one thing to have a pdf which is automatically downloadable… But if you can make me fill out […]

Posted by Scott Bywater in Content Marketing, marketing Mar 3rd, 2018 | No Comments »

There’s a lot of talk about content marketing these days, but nothing has changed with the fundamentals. Remember newspapers? People bought them because they got value, right? For no other reason. They provided content which people wanted. And as a result, they had the opportunity to sell advertising, because they built the audience. Without the […]

Posted by Scott Bywater in Content Marketing, marketing Jan 15th, 2018 | No Comments »

I learnt something last year which was really interesting… It was about the difference between reading, and learning. I was creating a content marketing plan. Now I’ve created several plans, however I hadn’t revised some of the latest books I’ve read to finetune my process. Dug into them. Reviewed them. When I did, what I […]

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