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Posted by Scott Bywater in Content Marketing, Google Adwords, Headlines Aug 31st, 2017 | No Comments »

If you go onto Google and do a search for 101 best headlines, you won’t find any shortage of documents. But there’s a problem. None of these headlines take into account the level of sophistication of your target market. And that’s the most important factor. For instance, there’s one copywriting guy who was a genius […]

Posted by Scott Bywater in Content Marketing, marketing Aug 24th, 2017 | No Comments »

I was in Kiama last Sunday for my son’s Judo competition, and we went for lunch afterwards. Then as we were heading back to the car I popped my head into the bookshop with him… Anyway, as we were looking around my son handed me this book about the different applications of maths – and […]

Posted by Scott Bywater in Content Marketing, marketing Aug 8th, 2017 | No Comments »

Content marketing works, there’s no doubt about it. Research from Demand Metric (Demand Gen Report, 2016) also backs this up… Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 47% of buyers view 3-5 pieces of content before engaging with a sales rep. But there’s a problem with […]

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