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Posted by Scott Bywater in Content Marketing, marketing May 1st, 2018 | No Comments »

So much content out there. You can’t cut through by rehashing old quotes from Einstein or Jobs that everyone’s seen 100 times… There’s two things required to stand out in my opinion. 1. Understand our target market… deeply. 2. Be our authentic, raw selves – and have the courage to stop censoring who we really […]

Posted by Scott Bywater in Content Marketing, marketing Apr 14th, 2018 | No Comments »

I was chatting with a potential client the other day, they get thousands of visitors to their web site… And their content was all immediately downloadable. I said “why don’t you gate your content?” You see, it’s one thing to have a pdf which is automatically downloadable… But if you can make me fill out […]

Posted by Scott Bywater in Content Marketing, marketing Mar 3rd, 2018 | No Comments »

There’s a lot of talk about content marketing these days, but nothing has changed with the fundamentals. Remember newspapers? People bought them because they got value, right? For no other reason. They provided content which people wanted. And as a result, they had the opportunity to sell advertising, because they built the audience. Without the […]

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