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The other day I received an inquiry from a real estate agent. He wanted to know how to get more listings, and was thinking of offering a prize to anyone who sold their house with him. I didn’t like the idea – not to grab someone’s attention. Why? Because if I’m going to list my […]

Posted by Scott Bywater in Content Marketing, marketing May 1st, 2018 | No Comments »

So much content out there. You can’t cut through by rehashing old quotes from Einstein or Jobs that everyone’s seen 100 times… There’s two things required to stand out in my opinion. 1. Understand our target market… deeply. 2. Be our authentic, raw selves – and have the courage to stop censoring who we really […]

Posted by Scott Bywater in Content Marketing, marketing Apr 14th, 2018 | No Comments »

I was chatting with a potential client the other day, they get thousands of visitors to their web site… And their content was all immediately downloadable. I said “why don’t you gate your content?” You see, it’s one thing to have a pdf which is automatically downloadable… But if you can make me fill out […]

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