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Posted by Scott Bywater in Content Marketing Feb 9th, 2017 | No Comments »

So the last couple of  posts we’ve been talking about content and how if someone views 30 pieces they’ll be WAY more likely to purchase from you. But it’s one thing to put a post out there and wait for the search engines to log your content… And it’s something different altogether to push advertising […]

Posted by Scott Bywater in Content Marketing, Email Marketing, marketing Feb 8th, 2017 | No Comments »

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Posted by Scott Bywater in Content Marketing, marketing Feb 7th, 2017 | No Comments »

Ok, so yesterday we talked about creating content, but the question remains… WHAT CONTENT? According to the book, They Ask You Answer, there’s basically 5 types you should hone in on as a priority… 1.    Pricing and costs. 2.    Problems. 3.    Versus and Comparisons. 4.    Reviews. 5.    Best in Class. Let’s apply this to a […]

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