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Posted by Scott Bywater in Content Marketing, marketing Aug 8th, 2017 | No Comments »

Content marketing works, there’s no doubt about it. Research from Demand Metric (Demand Gen Report, 2016) also backs this up… Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 47% of buyers view 3-5 pieces of content before engaging with a sales rep. But there’s a problem with […]

Posted by Scott Bywater in Content Marketing, copywriting Mar 14th, 2017 | No Comments »

We’re all familiar with the term junk food, but last weekend I was with my son and he was watching TV. I looked at the show, and I’m like… that’s junk TV. So I told him we had to do something that wasn’t junk. He could do anything, explore anything he was interested in… go […]

Posted by Scott Bywater in Content Marketing Feb 9th, 2017 | No Comments »

So the last couple of  posts we’ve been talking about content and how if someone views 30 pieces they’ll be WAY more likely to purchase from you. But it’s one thing to put a post out there and wait for the search engines to log your content… And it’s something different altogether to push advertising […]

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