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Posted by Scott Bywater in Content Marketing, marketing Mar 3rd, 2018 | No Comments »

There’s a lot of talk about content marketing these days, but nothing has changed with the fundamentals. Remember newspapers? People bought them because they got value, right? For no other reason. They provided content which people wanted. And as a result, they had the opportunity to sell advertising, because they built the audience. Without the […]

Posted by Scott Bywater in Content Marketing, marketing Jan 15th, 2018 | No Comments »

I learnt something last year which was really interesting… It was about the difference between reading, and learning. I was creating a content marketing plan. Now I’ve created several plans, however I hadn’t revised some of the latest books I’ve read to finetune my process. Dug into them. Reviewed them. When I did, what I […]

Posted by Scott Bywater in Content Marketing, Google Adwords, Headlines Aug 31st, 2017 | No Comments »

If you go onto Google and do a search for 101 best headlines, you won’t find any shortage of documents. But there’s a problem. None of these headlines take into account the level of sophistication of your target market. And that’s the most important factor. For instance, there’s one copywriting guy who was a genius […]

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