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Posted by Scott Bywater in Conversion Rate Optimisation Jul 23rd, 2016 | No Comments »

Just a tip if you’re adding coupons on shopping carts… Don’t make them stand out. Why? Because when people see “enter a coupon code here” what do you think they feel? That’s right… They feel LESS special. So many could stop ordering and dig around Google to find one… And abandon your shopping cart altogether, […]

Posted by Scott Bywater in Conversion Rate Optimisation Jul 21st, 2016 | No Comments »

The other day I was with a client, digging into their Facebook results. They showed me their campaigns, and the cost per lead, etc. But I stopped it there… Why? Because we were looking at vanity metrics. I said… Do you have the data on who actually buys and where they come from? They said […]

Posted by Scott Bywater in Conversion Rate Optimisation Jul 19th, 2016 | No Comments »

If you have a blog or web site with more than 20 pages, try this little strategy… Put up a search bar. Why? Because studies have shown it can increase your conversion rate by as much as 4x… i.e. if someone comes to your web site and does a site search, there conversion can be […]

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