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Posted by Scott Bywater in Conversion Oct 12th, 2016 | No Comments »

  There’s a lot of talk about big data these days, but what about small data? What about the little “insights” which give you an insight into a potential niche or opportunity? The little conversations. The little things you see. Martin Lindstrom talks about this in detail in his book, Small Data, and it’s an […]

Posted by Scott Bywater in Conversion Jul 28th, 2016 | No Comments »

Whenever I take on a client, I think far more deeply than just copy itself. I think about the whole process… And what’s going to generate a result. How is traffic hitting the site? What sort of traffic is hitting the site? How will we know if the campaign is a success? Is the offer right? […]

Posted by Scott Bywater in Conversion, copywriting, Headlines Feb 5th, 2016 | No Comments »

When identifying hooks for Google Ads, one of the best hacks is the old NLP tool of focusing on… VISUAL AUDITORY KINESTHETIC How? Well, let’s say I’m writing an ad about increasing the conversion on your web site… I could start out with something like this as a theme: How to Increase the Conversion on […]

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