Posted by Scott Bywater in advertising, copywriting Aug 29th, 2012

Oh yes they are… and you better believe it.

If you doubt me, try writing a hate letter to someone and see what happens to that relationship.

Alternatively, write a thank you letter to someone else and watch what happens.

Truth is, words are the most important weapons we have in business… as we are all dependent of others to get what we want.

My question to you is…

What weapon are you using?

Are you entering the battle with a ball point pen in your hand…

Or do you have an AK-47?

Most business owners have the ball-point pen.

So when they advertise, it flat out doesn’t work.

And they blame the advertising.

But it’s not the advertising – that’s just the battleground…

It’s the weapons (words) they are using when they go into battle.

Now let me ask you a question…

If all your competitors go into the battle with a ball point pen – and you walk into with an AK-47… who do you think is going to win?

That’s right.

It’ll be a bloodbath…

And you’ll walk away with a big “V” for victory on your chest.

Want to know where to get that AK-47?

Then click here.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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